Understanding keywords and how to use them for selling
Within the 10-piece posts, this one is going to be your first real lesson on keywords.
Mastery of keywords = lots of traffic.
It’s as simple as that.
But don’t make the mistake of putting more emphasis on the EXACT keyword phrases than on the actual content on your site.
This is because this leads to awkwardness.
This is why some content you read online for some reason didn’t make a lot of sense to you. It’s also because the author targeted a keyword that ended up being incongruous in the piece.
This is what is known as “keyword stuffing”…creating content that does nothing more than target keywords in order to get rankings.
Never ever forget that content should be written primarily for your visitors, and not for keyword purposes. You can use “keywords” as influence, not as a tool to inject your article with words.
Here are SIX reasons why not too much accent has been placed on keywords up to this point:
(1) That would be teaching you bad habits
(2) You shouldn’t lose your sleep over keywords (there are other routes to traffic)
(3) Over focusing on keywords can ruin your site
(4) Google will punish you if you stuff your site or content with keywords
(5) If you really care about your readers you wouldn’t bore them with awkward keyword based articles
(6) Every page you write has keywords
Mind you, I’m not telling you not to use keywords in your content, but rather I’m urging you to care MORE about your readers. This is because if you lose sight of this, you are only going to be producing content for the search engine robots. But you know as much as I do that robots won’t convert nor will your site if your only focus is on keywords.
Task 1: Do some research on the “selling” keywords
We are going to see a prime example of a significant “target audience” that can be leveraged using Google.com and a technique called the “Alphabet Soup Technique”.
Don’t know the alphabet soup technique?
This audience is people searching in Google for information on “how to sell” particular products. For this search term, there are 1,000’s of potential keywords that can be leveraged for the promotion of anything (like Wealthy Affiliate) among this audience.
Some examples of variations of this phrase are:
• how to sell
• how to make money selling
• how to promote
• how to earn money selling
• how to sell online
Use the Alphabet Soup technique on these phrases and on your existing “themes” or ideas and you will come up with lots of keyword topics you can write about.
Now go ahead with your first task which consists in coming up with 10 keywords related to “selling” or “making money” online using the above techniques.
Task 2: Write an Article Targeting a new Keyword
You are going to create a page or a post on your website targeting that keyword. As usual be careful not to write for the Google Robot, but for the people who are going to read your content. Mind you, they like to read engaging, helpful and informative content.
When writing your content don’t forget to place your keyword naturally within the following places in your content:
(1) In the page/post title, preferably towards the beginning
(2) Within the first paragraph, preferably in the first 100 words
Don’t forget also to place them:
(3) In at least one sub-heading
(4) In an anchor text
(5) Towards the end of the piece
Your task is to write a post targeting one of your new “selling” keywords. In your content, endeavor to SHOW people something, and not TELL them about it. Show them how they can go about selling something online and show them where they can get good training on how to “sell” stuff online. This will no doubt bring you much better conversions.
One last piece of advice for this task: be thorough, be helpful, and keep your content targeted to the “theme”.
Task 3: Sign-up for a Free Jaaxy Account
When it comes to keyword research, the best tool for me is Jaaxy. That’s why there’s nothing I have written on this site or elsewhere without using that awesome research tool.
Unlike other keyword tools, Jaaxy is made for “power” affiliates. For it can help you with many more tasks than just finding keywords. For example, you can use Jaaxy to see where your site or pages/posts rank in Google under given keywords.
Do you see the power? It can be at your disposal too. So, click this link to test out Jaaxy for free 30 searches
Would you like to master keywords and other affiliate marketing topics and blog about them like I’m doing?
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