Essential Online Marketing Tools for Internet Marketers

A pair of hands holding a carboard sheet with ONLINE MARKETING written on it and its various ramifications such as SEO, etc.

Marketing is a specialized domain which demands the right type of knowledge to showcase your products to prospects. So, one needs online instruments which help in performing the work well. Fortunately the best tools for internet marketing are detailed here for you to manage ads, for writing blog posts, for content idea creation and content marketing outreach, for outsourcing, for productivity and to save time, for stock photography and for email marketing.

You will surely find in the following list at least a tool for internet marketing success.

AD MANAGEMENT

A design showing a blog marketing graphics.

Some of the best tools for internet marketing put at the disposal of internet marketers to manage their ads are:

Adbutler

AdButler helps thousands of people save time and maximize revenue with rock solid, easy to use ad serving at wholesale pricing.

AdButler is designed to make you more efficient, save you time, while helping you maximize revenue, and simplify your advertising. AdButler will also serve you to measure results and deliver successful campaigns. Organizing, targeting and serving your ads to tracking ROI, delivering unbiased statistics and much more are possible with this app.

Adspresso

Are you a small and medium enterprise? AdEspresso makes Facebook advertising easy and profitable for you.

Are you looking to sell more products, grow your fan base, or increase engagement with your community? AdEspresso will help you create and optimize your Facebook advertising campaign easily, like morning coffee. And it truly works!

Want to make money out of your Facebook ads with less work? Then try AdEspresso 14 days free and see what it can do for you.

Adstage

Adstage is an all-in-one ad management platform which enables you to manage Google, Bing, Facebook, Twitter, and LinkedIn ads. It provides all you need to build and manage effective online ad campaigns. The platform combines usability, smart design, and intelligence technology to help businesses make sense of their ad data. For more information, please click this link to watch the video

Marinsoftware

Convert Your Highest Value Audiences Across the Web

What the Marin advertising cloud does is activate your first party marketing cloud data so that you can identify and convert precise, active, and profitable audiences across the digital advertising landscape. Marin automates your Search, Social and Display advertising across publishers and devices while leveraging your CRM, email and analytical data.

When using Marin, its open, flexible platform will seamlessly link and deduplicate your CRM, audience, revenue and contextual data from any source, thus enabling you to really know your online and offline performance, optimize your online campaigns, and convert higher value customers.

Marin saves you valuable time by making it simple for you to integrate from multiple first and third party sources into a single platform. Marin’s single view of your data and performance enables advertisers gain security over your marketing cloud data and eliminate the need for disparate point solutions.

Needls.is

Anyone who has tried social media advertising knows that it is hard.

But why continue breaking your head, heart and budget on Facebook, Twitter, and Instagram when Needls can make it very easy and most effective for you?

Needls does these by determining the perfect target audience for your ads by monitoring social media conversations in real time. Needls is therefore the only platform which sends people ads that they need and when they need it.

Qwaya

Qwaya is a technology-oriented company whose focus is building tools for social media marketing. They are specialized in Facebook marketing. They have assembled a world class team with extensive experience whose goal is to build a sophisticated tool with powerful features that is easy to use, affordable and accessible to a wide range of advertisers and agencies everywhere.

Sizmek

THE POWER OF DCO

Sizmek enables you to personalize and optimize creative on a scale like never before. With it you can not only serve the right ads to the right people at the right time, but also engage audiences and separate your brand from the crowd.

If you need freedom of choice to end-to-end advertising, then your obvious choice is Sizmek.

Sizmek work with brand marketers, agencies, publishers, and trading desks to build and target ads aimed at audiences across the globe. It also enables you connect with the right audiences across channels, whether programmatic or direct.
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Drawing of a computer, a tablet and an iPhone displaying blog posts.

BLOG WRITING

The word "Blog" written in greyish large characters on a white background.

The heart of blogging is writing. Writing is hard but fun when you master it and especially when you have the necessary tools to help you with it. It needs not only time but also technical aspects that the blog writer must pay attention to. Fortunately the following tools will simplify the tasks for you.

Bywordapp

Bywordapp is a simple and efficient text editing for Mac, iPhone and iPad.

Write: With Markdown, Byword makes your writing more enjoyable. This is because it has all the tools you need to write effectively, with keyboard shortcuts, word counters with live update, etc.

Sync: Byword allows you to sync all your documents on all your devices. You can create documents in Byword on your Mac With iCloud and Dropbox, and access them on your iPad, iPhone, and iPod touch and vice versa. Edit them from anywhere and on any device you use.

Export and Publish: The most complete Markdown support is included on Byword. So you can preview your documents in app, then export to HTML, PDF, and rich text. From Byword, you can also publish directly to the most popular web platforms like WordPress, Tumblr, Blogger, Scriptogram blogs and Evernote notebooks.

Evernote

Remember everything: When was the last time you racked your brain in vain for something you had in mind and which you knew you couldn’t ever forget?

With life moving at top speed and so many things to do, modern life can become complicated. Simplify it with Evernote, the app that manage everything for you.

Grammarly

Grammarly is your writing at its best as it makes sure everything you type is easy to read, effective, and mistake-free. No doubt Grammarly quickly and easily makes your writing better.

Learn More: Grammarly enables you to eliminate errors instantly as it fixes over 250 types of grammatical errors, most of which Microsoft Word® can’t find. You agree this will enhance clarity and meaning of everything you write. Looking for the perfect word for a context? Find it every time with context-optimized synonym suggestions. This way you become a better writer. Why not when the app catches poor vocabulary usage and makes you learn about your mistakes so that you can avoid them the next time around.

Use it to write everywhere: Whether you write offline or online, Grammarly has your back. The app helps you write mistake-free essays, emails on Gmail, and social media posts on Facebook, Twitter, Tumblr, LinkedIn, and nearly anywhere else on the web.

You can trust Grammarly as it is built by the world’s leading linguists. More, its powerful grammar checking algorithms are developed by the world’s leading authorities on linguistic technology.

Hemingway app

Do you know Ernest Hemingway? He’s the American writer famous for short sentences. It is after him that this app is named as it makes your writing bold and clear.

In effect, when your sentence is long, complex or has common errors, the Hemingway app highlights it. So, when you see a yellow sentence, you must shorten or split it. But if the highlight is red, this means that your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic. All you have to do is edit the sentence to remove the red highlight.

Newscred

Create content people love: The world’s best brands trust NewsCred to power their content marketing by enabling them to easily manage content creation, distribution, and measurement across channels, teams, and global markets. All of this on a single platform.

Manage your marketing: With Newscred, you drive efficiency with collaborative workflows and calendars.

Scale content production: By accessing the highest quality original and licensed content.

Publish content everywhere: Newscred enables you to easily share content across teams, channels, and markets.

Prove real business impact: Reach the right people with the right content, wherever they are, using Newscred.

Quabel

Welcome to Quabel Writer, a distraction-free online writing tool with auto-save.
If you find Quabel is not yet ready to start, simply leave your email and they’ll let you know when you can try out the best writing experience on the web.

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Someone writing content in a notebook with an iPhone to his left and an opened laptop further left

CONTENT IDEA CREATION AND CONTENT MARKETING OUTREACH

We all know that content is king. But how do you get a lot of people to take note of your content? The answer is through influencers. And how do you get to interact with these high profile individuals? Through the following tools for internet marketing.

Buzzsumo

Buzzsumo will help you analyze the content that performs best for any topic or competitor and to find key influencers to promote your content.

You can also use this tool to do monitoring. You can see the most shared content, what content is trending now, get backlinks, content analysis, Facebook analyzer.

Content types you can use are articles, infographics, guest posts, interviews, giveaways, and videos.
In addition, you can:

• Set up a content alert for “content marketing
• Export data to Excel
• Get extra search filters
• Run Content Analysis Reports
• and many others!

With Buzzsumo pro, you will be able to:

Create Better Content

BuzzSumo gives you insight into what content is working, and the influencers amplifying it to inspire you to do better.

BuzzSumo serves you the most shared content across all social networks and permits you to run detailed analysis reports.

Influencer Amplification

Discover influencers in any topic area, review the content they share and amplify.

Content Alerts

Be an early bird for content mentioning your keyword or the new one published by an author or a competitor.

Competitor Analysis

Track your competitor’s content performance and do detailed comparisons.

Buzzstream

Research influencers automatically: Use BuzzStream to discover contact information, social profiles, and site metrics. Then easily prioritize the most important, influential contacts.

Build relationships and buzz: You can use Buzzstream not only to get in touch with influencers, but also manage your relationships, and conduct outreach that’s both personalized and efficient.

Content promotion: Buzzstream helps you get more attention for your content through earned media. By enabling you to build lists and pitch influencers, this app can get real distribution for your content.

Keep track of all your conversations: As BuzzStream automatically saves your emails and tweets and lets you set reminders to follow-up, you’ll surely never lose track of a conversation or project again.

Let your team focus on the important stuff: Your entire team gets one centralized database to work from. You can also collaborate with teammates, share notes, and keep projects organized.

Clearvoice

A software for content creation and management, Clearvoice makes content marketing easy.

Discover Trends. Brainstorm. Plan your Calendar: The app enables you to search from the most comprehensive database of trending articles and stories. You can then analyze content performance, tag ideas, create concepts, and accelerate your editorial calendar.

Set Your Price. Choose Your Freelancers: There are hundreds of thousands of freelancers out there. Finding the right one for a task can be time consuming. Save his time by letting ClearVoice match you with the perfect freelance writers and creatives. All you do is provide assignment details and Clearvoice’s technology will serve up writer profiles to choose from your favorite freelancers and build the perfect team.

Create Content. Collaborate. All In One Place: Clearvoice saves you the hassle of dealing with multiple tracking systems. Now, you can manage your content, internal and external teams, and campaigns with collaborative editing tools. You will also be able to stay on track with brand guidelines, personas, and automated freelancer payments.

Publish with Ease. Amplify for Results: Simply push content directly to WordPress and most other major content management systems through Clearvoice’s accessible API. Even connect with ClearVoice Services to share your content through earned and paid media.

Getlittlebird

Getlittlebird app is what makes influencer relationships matter.

The typical methods used to identify influencers, rank their popularity and find their audiences is the use of a combination of keyword and follower counts as well as demographic information. Of course, using this approach for influencer campaigns to reach their desired audience brings some results but this necessitates budgeting large ad costs.

Getlittlebird however resorts to contextual segmentation whereby social graph analysis are leveraged on Twitter to group people, companies and influencers together in networks around specific topics or conversations. For the simple reason that it is when you are able to understand how individuals or communities are connected to each other that you can make smarter marketing decisions that drive better results across integrated campaigns.

It’s in your interest to validate the expertise of influencers because building relationships with them can have a profound and beneficial impact on your business. Studying how they are connected to other business leaders on a topic or in a conversation can help you prioritize your time. Sharing high performing social content from these influencers can be the way to open the doors to opportunities for conversation, product feedback and partnerships.

Inkybee

Inkybee is a multi-purpose tool. Let’s see the value it brings to your business.

Search: A powerful search engine, it delivers instantaneous and detailed filtering.

Discover: A unique blog discovery tool, it scours the web continuously in search of more relevant blogs.

Save: A sophisticated list management tool, it enables you to create all sorts of lists, including dynamic ones.

Twitter: A highly useful means, it allows you to analyze the influencers in your twitter followers and discover new connections.

Segment: An intelligent sector segmentation tool, you can use it to find the details in your lists.

Report: It offers you a stunning set of reporting tools, including dynamic trackers and pdf/csv exports.

Target: Inkybee is a tool you can use to track and report on the targets for your campaign.

Contact: You can a powerful contact management tool for influencer engagement.

Track: An original and useful relationship tracker, it records day to day interactions with influencers.

Monitor: A real-time keyword tracking tool, it tracks and reports on mentions of your campaigns across the blogosphere.

Measure: It gives you detailed reporting on activity and outcomes of your outreach efforts.

Traffic: Actual traffic data of leads to your client’s websites via Google Analytics integration.

Ninjaoutreach

Do you need influencers and leads in any country? Find thousands of them instantly and reach out to them at a fraction of the time and cost with Ninjaoutreach.

Ninjaoutreach is an all-purpose influencer marketing tool.

Are you doing or wish to do any of the following?

• Lead Generation
• Finding Guest Posts
• Content Promotion
• Collecting Contact Info
• Finding Podcast Guests
• Instagram Prospecting
• Content Research
• Blogger Outreach
• Linkbuilding
• Cold Emailing
• Twitter Prospecting
• Influencer Marketing

Then use Ninjaoutreach to make your life A LOT easier.

Tapinfluence

Tapinfluence means influencer marketing at your disposal.

And this is very important for your marketing.

It is no secret that consumers maneuver the buying decision and this obliges marketers to constantly play catch up. No doubt, if you want to stay relevant to today’s consumer, you have to play by their rules.

This is where influencer marketing–the newest and highest performing proven channel in the marketing mix—becomes important.

Influencers are people with a large audience that trusts what they say. They are the latest powerful voices that drive purchase decisions. Little wonder buying online depends a lot on trust.

Are you ready to tap into the network of these consumers to create meaningful content? Then welcome to Tapinfluence, the app that makes it simple, efficient, and profitable.
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A windmill photographed against the sky to signify productivity and time savers

PRODUCTIVITY AND TIME SAVERS

In these times of keen competition, everybody is looking for ways to stay productive. Time, we are also told, is money. See how the following internet marketing tools can help you with both.

Feedly

Feedly searches for and puts the content you need for your research, marketing, and sales at your disposal. It does this through:

Discovering: Fresh, authoritative voices on niche as well as broad topics. Then channel the mainstream or pull the diamonds from the rough.

Organization of your collections: With Feedly you can let the web work for you by arranging the content you rely on (your feeds) into easy-to-read feeds (collections). This will enable you to plow through more content in less time.

Reading: Get a clean, minimalist reading experience optimized for productivity.

Saving for later: Save stories and easily get back to them later. Either tag them with feedly or use your favorite web services like Evernote, Pocket, and Instapaper.

Search: Easily retrieve the stories that interest you within your feedly or within a specific publication.

Sharing: Of stories to Facebook, Twitter, LinkedIn, Pinterest, by email, and other means. Use Feedly to schedule posts with Hootsuite or Buffer.

Your blogs: So that you can easily follow the blogs from the latest movers, shakers, and thinkers.

Your keyword alerts: When you plug in Google alerts, Feedly enables you to monitor news about your company, your product, your craft, and your competitors.

Your private business content: Secure access to private content from your company’s internal portals, content management systems, and SaaS applications.

Your publications: Whether it’s the New York Times, Business Week, industry journals or more, you wouldn’t miss any of the articles from your favourite publications.

Your YouTube channels: You can use Feedly to watch new videos from the YouTube channels you follow, more importantly in much the same place where you read the rest of all your news.

Getpocket

How does Getpocket make you productive and saves you time? When you find something you want to view later, just put it in Getpocket and you can consult it as and when you wish.

Save For Later

You can put articles, videos or pretty much anything you want into Pocket.
Then save directly from your browser or from apps like Twitter, Flipboard, Pulse or Zite.

View When Ready

If you save things in Pocket, consider them to be on your phone, tablet or computer. You don’t even need an Internet connection for that.

Habitlist

As you could guess from the name, Habitlist helps you create good habits, break bad ones and therefore arrive at a better you.

Wrapped in a beautiful and intuitive interface, the app includes everything you need to reach your goals. This is because Habitlist motivates you, helps you stay focused, and keeps you on track. It’s a tool made for all the little things that make a big difference in the way you work.

justGetFlux

You’ve no doubt noticed the eerie blue glow people texting at night have?

And also you’ve noted about when you wake up in the morning to write down the Next Great, you get blinded by your computer screen?

Why?

Computer screens are designed to look like the sun that’s why they look good during the day. But, at 9PM, 10PM, or 3AM, you probably shouldn’t be looking at your computer screen the same way you shouldn’t be looking at the sun in broad daylight.

f.lux

f.lux fixes these problems by making the color of your computer’s display adapt to the time of day: warm at night and looking like sunlight during the day.

With f.lux you’re not going to stay up too late because of your computer. You could it to make you sleep better, or just because it makes your computer look better.

A zoom lens surrounded by artisitic colorful creations

STOCK PHOTOGRAPHY

If a picture is worth more than a thousand words, a good image no doubt would be an invaluable asset to an internet marketer.

Pictures not only break up solid bulk of text which many blog visitors find intimidating but also add zest to your posts.

Find on these sites what you need to bring your articles to life.

Bigstockphoto

Bigstockphoto offers you images, videos and vectors.

You’d find here a fast, easy-to-use marketplace for quality stock images, available for almost any purpose. You can find over 39 million royalty-free photographs and illustrations on the site contributed by talented photographers and artists from around the globe.

Istockphoto

iStock by Getty Images is one of the world’s leading stock content marketplaces. You can choose from millions of hand-picked premium royalty-free images, illustrations and videos at really affordable prices.

Pixabay

Pixabay offers you free high quality images from over 690,000 free stock photos, vectors and art illustrations.

All the images, videos, and vectors on the Pixabay site are distributed free of copyrights under Creative Commons CC0. For this reason, you may download, modify, distribute, and use them royalty free anywhere you wish and for any purpose, even commercial. Attribution is not even required.
Learn more …

N.B.: Almost all the images you find on this present blog are from Pixabay.

Shutterstock

Shutterstock has the largest and most vibrant two-sided marketplace of license content such as images, videos and music. They have available over 90 million pieces of amazing content.

They also offer you Bigstock, a value-oriented stock media agency; PremiumBeat, a curated royalty-free music library; Rex Features, a first source of editorial images for the world’s media; and WebDAM, a cloud-based digital asset management platform destined for businesses; and Offset, a high-end image collection.

Stock.adobe

Stock.adobe offers you the most inspiring images from select Adobe Stock contributors.

On their site you can find the perfect image for your next creative project so that you can work faster. You do this right inside your Adobe Creative Cloud apps like Photoshop CC, InDesign CC, Illustrator CC, and other Adobe desktop apps.

Lost Masterpieces. Recreated with Adobe Stock.

Stock.adobe also has lost works of art remade by world-class artists using Adobe Stock and Photoshop CC. Therefore you can find here the right asset to create your own masterpiece.

Autoresponders

Autoresponders are also very important tools for internet marketers but I will deal with it in a separate post.

Akoli
Your personal guide to securing your future online

Posted on: September 5, 2016, by : Akoli

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