SEO

What is SEO?

SEO means Search Engine Optimization or Search Engine Optimizer.

search-engine-optimization-411106__180

SEO is all the strategies, techniques and tactics used with words and phrases relevant to a site’s theme in order to make it rank high on organic (“natural” or unpaid) Search Engine Result Pages (SERP) to improve its visibility and thus get many searchers clicking on it and consequently increase the amount of visitors viewing it.

The role of SEO is therefore to optimize your website for searches on the search engines. As such, it is a technique for:

• Building and adjusting a website to rank well in search engine results
• Increasing the quantity and quality of traffic to a website from search engines
• Doing internet marketing by knowing how search algorithms work, and what searchers might be looking for.

What is SEO copywriting?

seo-592747__180

SEO copywriting is employing text-based techniques in optimizing sites for search engines. In this wise, words or phrases that target specific search terms are used in the content but incorporated in such a way that the text reads naturally. In other words, copywriting is writing to satisfy both the search robot and the human visitor. The finality of such writing is to rank highly in the search engines for the targeted search terms.

In addition to text, SEO copywriting usually optimizes other on-page elements for the targeted search terms such as title, description, keywords tags, headings, and alternative text.

The logic of SEO copywriting is to create genuine content pages that please search engines instead of adding more pages often called “doorway pages” solely to help achieve high rankings.

What can we put into SEO?

railway-535143__180

The different parts of SEO are:

1. Quality of traffic:. Attracting visitors to your website who have a genuine interest in your products, services or content is key to SEO success. Let’s say you sell Apple computers but you used only the keyword apple in your ad campaign. What do you think people interested only in the fruit will do at your website when they come there only to realize that you deal in computers? Surely you’ll be missing opportunities because you don’t have the appropriate traffic.

2. Quantity of traffic: The right visitors to the right website is great but the more such traffic is driven to your website the better.

3. Organic results: Ads contribute a lot to generating better ranked SERPs. Any unpaid traffic that comes from SERPs is called organic traffic.

What are the 5 Essential techniques for achieving SEO success?

Your SEO strategy can be achieved using technical, content/creative, tactical, social, and reporting means.

1. Technical: The ranking of a website by the search engines also depends on technical issues. This concerns the application of attributes to web pages on the back end.

2. Content/Creative: This is the most important SEO strategy for you to implement with articles, images, videos, info graphs or all of them together.

3. Tactical: This involves optimizing every page of your website for them to be found by the popular search engines.

4. Social: Social media, due to its interactive nature and the numbers of people present on them, is an excellent way to drive organic traffic to your website.

5. Reporting: This is the science of SEO enabling SEO managers to tell if a particular strategy is working or not.

What are the two types of SEO?

There are two major types of SEO:

seo-793031__180

White hat SEO: white hat SEO is said to consist of the best practices that webmasters and web content producers follow to help them achieve a better ranking in search engine results.

Black hat SEO: black hat SEO is considered not to be of the good kind.

However opinions differ about the nature of each type of SEO. I will be providing more detailed information soon on this as well as on other matters here. Meanwhile you may go to the resource section below for further details.

What are the two ways of optimization?

Search engine optimization can be divided into on-page SEO and off-page SEO.

seo-758264__180

On-Page SEO: On-page optimization concerns elements which make up a web page, such as HTML code, quality content, good keywords, correct positioning of keywords, giving appropriate titles to every page, images, etc.

Off-Page SEO: Off-page optimization makes use of link building (backlinks), increasing link popularity by submitting open directories, search engines, link exchange, etc.

What can SEO Services do for you?

SEO services can help improve the organic search engine rankings of your website. Some of them are on-page optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

For Whom Is SEO Suitable?

SEO is for all those website owners looking to market their website as it gives you free traffic.

How does SEO work?

We can separate the working of an SEO into two parts.

First the O part of SEO.

Content creators have put up all sorts of content on their sites, both of which they have tweaked for search engines to find them easily. In which case we talk of optimization.

Optimization can take many forms. Making sure the title tags and meta descriptions are both informative and of the right length to pointing internal links at pages are some of them.

Now the SE (search engine) part of SEO.

Search engines have what we call spider crawlers. They go out and gather information about all the quality content they could find on the web. The crawlers then bring all this information back to the search engine to build an index.

When you key your search term or keyword into the Google, Yahoo!, or Bing, etc. box, the index is fed through an algorithm that tries to match all that data with your query.

And like magic, a long list of links to web pages that are answers to your question appears on your computer screen by rank.

What is a Search Engine Rank?

search-engine-463398__180

When you perform a search on a search engine, it generally displays millions of results selected from its huge database. The display is by relevancy to the keyword entered. The page ranking is the position of a web page in the search results. If your web page for instance shows up at the first position, then your web page is ranked as number 1, which means that it is the page with the highest rank.

The Almighty Google

google-485611__180

In addition to the numerous search engines, the major ones are Google, Bing, and Yahoo. Google alone gets over 60% of search engine traffic (see link in the resource section below), so people often use search engine to mean Google.

How Does Google™ Rank Pages?

In search engine results, Google™ displays links to pages of sites it considers relevant and authoritative. A site’s authority is judged by the number and quality of links from other websites.
What content does Google find useful?

stock-photo-hand-writing-content-seo-crossword-with-marker-on-transparent-wipe-board-169650203

When people like your content, they share it on Facebook, Twitter, LinkedIn, Google+, on blogs, forums and many other places, building links back to your site. This makes Google™ interprets your website as useful. Why else would people be sharing it? And why shouldn’t Google™ label it so when all it seeks is to show only interesting and authoritative pages in its search results?

It’s sort of people’s activities informing the Google robot that a certain content is good. And when somebody else is looking for a similar content, the robot serves it to them, as if it were telling them: “Many humans liked this and I think you will too”. And they do!

How do you Get Links?

rings-684944__180

Backlinks are the links pointing to your site (being optimized) from other relevant websites.
Links are important but more important still is the quality of the links and not their number. Another important factor is that those links must be related to the content on your website. Having great content will massively increase your chances of securing natural links from quality relevant pages. Remember, great sites don’t link to mediocre content.

Which 3 Simple Steps can make you get Better Search Results?

drawing-196803__180

So, if you want to feature at the top of search results page rankings and see visitors flock in like bees to pollen:

• Write content that could interest a large number of people and which seamlessly incorporates words and phrases people use when searching for your products, services or content
• Make it easy for people to share and link to your content
• Continue writing timely and interesting blog posts

How did Google’s changes affect the SEO field?

With several major upgrades to its algorithm, Google dramatically changed the rules for SEO. So websites using dark tactics like backlinking magic, keyword stuffing, and various other wayward tactics to fool the poor robot in order to rank well got penalized and plunged off the placement ladder overnight. And since then keeping up with this SEO thing has become a serious affair indeed.

There are a lot of factors that go into a search engine’s algorithm. See below for how a group of experts ranked their importance.

What are the differences Between the Major Search Engines?

search-engine-76519__180

Although search engines operate in the same basic way, there are minor differences between them which lead to major changes in results relevancy.

yahoo

For different search engines different factors are important. For instance, Yahoo! and Bing favour on-page keyword factors while Google prioritizes links. Also, for Google the older a site is, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones).

bing_2013_logo_detail_anim

Thus, to rank on all the search engines, you must keep tweaking your site to satisfy their individual requirements!

This is not the end of SEO on this website. I will be writing more about matters treated cursorily here and about others not handled at all. Meanwhile, if you want to add your voice to the discussion or suggest a facet of SEO you would like to know more about, just tell me in the comment box below or contact me on my Wealthy Affiliate Profile. I will be more than happy to serve you.

Akoli
Your personal guide to securing your future online.

RESOURCES

Search engine matters
Google gets over 60% percent of the search engine traffic on the web
Five tips for Driving Search Engine Traffic
How Do Web Search Engines Work
• Engine’s algorithm. how a group of experts ranked their importance

Webopedia’s Top 5 Related Questions

What is Organic SEO?
What is White Hat SEO?
What is Black Hat SEO?
What is SEO Services?
What is Search Engine Results Page (SERP)?

Related Links

Google Webmaster Central: Search Engine Optimizer
SEO Tips for New Web-Shop Owners
Search Engine Land
Choose the Best Search Engine
21 Essential SEO Tips & Techniques
SEO Myths Reloaded: Clarifications, Consensus And Controversy
Search Engine Watch
Search Engine Blog
Search Engine Optimization Code of Ethics

Related Terms

SEO Spam
Ethical SEO
video SEO
SEO services (SEO Service Provider)
black hat SEO (search engine optimization)
SEO PR
Organic SEO
duplicate content – SEO
white hat SEO (search engine optimization)
user defined function

More related links

For Whom Is SEO Suitable?
SEO Services
Types of SEO
What Can SEO Accomplish?

Optimization

Title tags
Meta descriptions
Internal links

2 thoughts on “SEO

Leave a Reply