Google search plays such a big part in most people’s marketing efforts that they often times forget that Yahoo/Bing have 30% of the search engine market share. That is A LOT of potential traffic for all niches.
Lesson 1 of 10 – An introduction to PPC on Bing ads
The current search engine market share of Bing and Yahoo are:
• Bing (17.9%)
• Yahoo (11.3%)
Bing and Yahoo are both managed by BingAds.com, and are therefore the central management area for your PPC campaigns for the Yahoo/Bing network.
So, when you create a campaign on BingAds.com, you are advertising simultaneously on both Bing & Yahoo. This is definitely much easier and much better than managing two separate advertising accounts which was the case prior to 2009.
This lesson will not only dwell on PPC within BingAds (Bing & Yahoo) but also teach you how to SEO your site into Bing & Yahoo, what is much more “direct” and manual than getting ranked in Google.
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