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Before I come to the issue of embedding videos into blog posts, let me digress a bit with the historical background of the evolution of the modern way of dissemination of information.
First, there was the newspaper
In the beginning of modern form of dissemination of information was the newspaper, a static form. This made use only of our sense of sight and called for the love for reading. Unfortunately not everybody loved that or even not all could read.
Then came the radio
Then came the radio which did away with reading or words and introduced the audio form of digesting information. This made use of our sense of hearing. Thus, you could go about your chores and still take in information. Besides, you didn’t have to read or be able to do so, to imbibe information. This made the radio more popular than the newspaper.
Next came the television
Next came the television which added visual to the audio and we had the audiovisual form of taking in information. So, in addition to our sense of hearing, the TV appealed to our sense of sight. Having the “small screen cinema” right in the comfort of our homes made the TV to become more popular than the radio.
Now we have the Internet …
Not so long ago came the Internet, which, in addition to being audiovisual, gave us the opportunity to interact with the information. If a product was shown we could ask for more information about it right on the platform or even order it straightaway.
… which leads to the importance of videos
One important feature of the internet is the video. You could play it back to something that you missed or to watch it all over again; you could download it to view as many times as you wanted; you could share it with your loved ones. This is power in our own hands. Finally we had some control over the information served us.
Now, why has video become so popular?
Here are some intriguing stats on video:
• 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
• Online video users are expected to double to 1.5 billion in 2016. (Cisco)
• Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
• Online video now accounts for 50 percent of all mobile traffic. (Bytemobile Mobile Analytics Report)
• Users sharing video on retail and brand sites chose Facebook 46 percent of the time. (Invodo)
• Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
• 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
• 76 percent of marketers plan to add video to their sites
• 92 percent of mobile video viewers share videos with others. (Invodo)
• VIDEO IS A BIG DEAL! (Kyle & Carson)
• Vide is what has made YouTube so hugely popular (Mine !)
I think you are starting to see the popularity of videos? This however does not mean that you cannot become very successful without using videos in your posts. By all means you can. There are many successful folks out there that don’t touch video, and that is OK.
Why you must use videos in your posts
Video must be a significant part of your posts going forward because if you are good at embedding videos into your posts, you can open a whole new world of traffic.
If you are like most, you consume a lot of video online
Video has become so poplar that people almost instinctively expect to see a video where they consume information, in this case, on websites. This does not mean that your entire site should be full of videos if you are not creating a video blog (the vblog); what it means is that that you should not overlook the power of video in your posts and especially the fact that video will lead to a much better “experience” for your visitors and keep them coming back for more.
Your goal as a website owner is not only to get people to consume your information, regardless of the format in which you serve it, but also to take action on your post. Since people love videos, we can attract, and even, help our website visitors by providing them with valuable videos.
You can leverage Wealthy Affiliate videos
If you are member of Wealthy Affiliate, you can leverage the numerous videos on the site. Since they cover a wide gamut of topics, this means you can find an appropriate video for any post and embed it to enhance its appeal.
How to embed a video in your post
Now I am going to show you how to utilize videos without having to create them yourself. In a later post I will be getting into the video development aspects and show you how you can leverage your own videos for more reach.
The following is a video walk-through about how to embed a video in a blog post and you can check it out here:
(N.B.: You can do what the video teaches with any video. First make a screenshot of the video image. Then insert in your post and paste in the video link and presto! You’re done)
I hope you have enjoyed the post. Why don’t you leave a word about it in the comment box below? Write something there even if you didn’t like this post. Maybe there’s something I didn’t mention which you would like to see covered. Don’t hesitate to let me know about it here or contact me on my Wealthy Affiliate Profile.
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