Knowledge is power. This article will acquaint you with a list of 135 facts, actions, ideas, etc. about affiliate marketing to enable you act the right way to really succeed in it.
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Affiliate marketing is the best way to make money online today! Check out our number one recommendation for starting your very own online affiliate marketing business for free!
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N.B.: This list post is extracted from All You Need To Know To Become a Very Successful Affiliate Marketer
According to Statista, business spending on affiliate marketing in the U.S. will reach $8.2 billion by 2022.
Since you are reading this post, it shows that you are interested in tapping into this billion-dollar industry.
This guide will help put you in a prime position to take advantage of that.
In this comprehensive piece indicated for both newbies and seasoned affiliate marketers, you’ll learn how to get started and continue with affiliate marketing under the following fourteen headings:
- Definition of Affiliate Marketing and its Basic Terms
- Is Affiliate Marketing for You?
- Understanding Affiliate Marketing
- Find Affiliate Marketing Niches and Offers
- Your Affiliate Marketing Website
- Key Success Factors in Affiliate Marketing
- Affiliate Marketing Strategies to Use in 2020 to Get Traffic to Your Website
- Making Money with Common Types of Affiliate Marketing Channels
- Scaling Your Affiliate Marketing Business
- How do Affiliate Marketers Get Paid
- Extra Tips to Help You Become a Successful Affiliate Marketer
- Benefits of Affiliate Programs for Affiliate Marketers
- Conclusion
- Resources for More and Permanent Learning
That said, let’s dive in and see the definition of affiliate marketing as well as cover some of its basic terms.
Definitions of Affiliate Marketing and its Basic Terms
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The following are the initial terms you will come into contact with when you start working in affiliate marketing.
#01: What is affiliate marketing?
#02: Parties involved in affiliate marketing
(Image source: CJ)
The merchant
The affiliate
The consumer
The network
The two biggest are:
Clickbank:

(Image source: Clickbank)
and Amazon Associates affiliate program which let you promote items on their platforms:

#03: Best affiliate marketing networks or programs to join
Here are the factors to take into consideration when choosing to join any of them:
Legitimacy
The niche
The commission rate
Payment methods
Limitations
Below are some very popular global affiliate programs and networks that you can join today and start earning…
(Click on each image for more information)
Ads 4 Dough
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Affiliate Window
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AliExpress
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AWeber email services provider
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Clickbooth (now performcb)
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Commission Junction (CJ)
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Designrr
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ebay partner network
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Hotmart
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JVZoo
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PayDotCom
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ShareASale
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The Hoth
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Travelpayouts
Wealthy Affiliate
#04: The commission
When you make a sale, there’s a waiting period before your money arrives:
- New account (first payment delay, typically 30 days)
- Money back guarantee period (to avoid returns and chargebacks)
- Affiliate network (merchant delay with topping-up accounts)
You will get paid your commission via:
- PayPal
- Cheque
- Direct deposit
- Other options are Egopay, LeuPay, Okpay, Neteller, Payoneer, Payeer, Skrill, Payza, Solid Trust Pay, Paxum, Perfect Money, and Bitcoin — currently some of the most popular payment methods.
Now, with affiliate marketing and the basic terms clarified, let’s see if you and affiliate marketing are a good fit for each other.
You may want to read the following related articles:
Affiliate Marketing What It’s All About
Why affiliate marketing can be your best route to success
Make money selling other people’s products
Is Affiliate Marketing For You?
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The following are the things to know before getting into affiliate marketing. They will help you decide if affiliate marketing is really what you would want to do.
#05: Affiliate marketing is not easy
#6: Affiliate marketing demands work
#7: Affiliate marketing has a 96% failure rate from the beginning
#8: Affiliate marketing has a 90% success rate after one year
Out of the 4% affiliates who go beyond one year, only some 90%+ of them further succeed. We said in point #6 above that you must learn and apply winning strategies. All of us know that learning to master something and successfully apply them takes time. This is when 10% of those who went beyond the 3 months critical period further drop out from lack of patience.
#9: Competition is high in affiliate marketing
#10: Learn to mitigate affiliate marketing competition
#11: Affiliate marketing takes time
#12: You need targets and goals for a whole year
#13: Revise your strategy if first 2 goals are not met
#14: Benchmark for re-strategizing
Going from $0 to $100 takes 6 months, and continuing from $100 to $1000 takes a month. This is what you may use to adjust your plans.
#15: Constantly monitor your affiliate links
#16: Check if there is a cap on affiliate sales
#17: The affiliate marketer is dependent on the affiliate network
#18: The affiliate marketer’s final conversion rate depends on the merchant’s
Now that you have decided both you and affiliate marketing can make good bedfellows, let’s try to know what it entails.
Understanding Affiliate Marketing
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What we saw above is like going on a date. After you have appraised each other and decided you are compatible, you must now learn to know each other on a deeper level. That’s what we’re going to do here, learning the ins and outs of affiliate marketing.
#19: Is affiliate marketing a pyramid scheme?
No.
#20: How affiliate marketing works
The diagram below explains it all:

(Image Source: JustLearnWP.com)
#21: What happens when a customer clicks on an affiliate link?
Below is how an affiliate link will usually look like:

(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)
When a potential customer clicks that link, a snippet of code called a cookie will be stored on their device.
The affiliate cookie does two things:
- It helps the merchant impute the sale to the affiliate who generated it
- It (usually) holds an expiration date, so you get paid when the buyer makes the purchase as well as others within that time period
#22: Why does affiliate marketing work so well?
Studies have shown that consumers are far more likely to purchase something based on the recommendation from someone they know, like, and trust than on an ad from a business.

(Image source: 9 Things You Must Know Before You Become an Affiliate Marketer)
Below is another beautiful image showing how influencer marketing works.

(Image source: 9 Things You Must Know Before You Become an Affiliate Marketer)
#23: Learn to know your audience
#24: Help, not sell
#25: Provide the best information
#26: Website or no website?
#27: “Work from the beach” is not for affiliate marketing
#28: Affiliate marketing is the hardest easiest business!
With a knowledge of what goes into affiliate marketing, let’s see how you can go about it.
You may want to read the following related posts:
Find Affiliate Marketing Niches and Offers
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#29: What’s a niche?
#30: What’s the difference between a niche and a market idea?
If we take a main category like affiliate marketing and look under the headings we can find a market level idea like affiliate programs.

To find if money is being made in this market, run a Google search to look for advertisers. If there are ads, then affiliate programs is an encouraging market.

Now, if you narrow it to the two specifics of where people are spending money and where there are search terms people are using when looking for affiliate programs information, then use https://adwords.google.com/select/KeywordToolExternal and put in affiliate programs to get general ideas about possible niches.
Finding profitable keywords
Volume is the average number of searches per month over the past 12 months.
Comp is the higher this number, the more organic competition for the keyword.
IAAT A count of webpages on which the keyword appears in both the title tag and the text of a backlink.
Keyword | Volume | Comp. | IAAT |
affiliate programs |
8,857 | 24.21 | 4,366 |
affiliate marketing programs |
3,592 | 11.96 | 170 |
best affiliate programs |
3,334 | 11.92 | 167 |
high ticket affiliate programs |
1,050 | 6.73 | 12 |
best affiliate marketing programs |
912 | 8.02 | 27 |
travel affiliate programs |
896 | 7.67 | 22 |
saas affiliate programs |
849 | — | 0 |
top affiliate programs |
816 | 7.75 | 23 |
affiliate programs for bloggers |
629 | 7.43 | 19 |
best affiliate programs for beginners |
606 | 5.98 | 7 |
best affiliate programs to make money |
556 | 7.6 | 21 |
high paying affiliate programs |
551 | 8.88 | 43 |
pay per click affiliate programs |
528 | 7.35 | 18 |
top paying affiliate programs |
466 | 6.32 | 9 |
keto affiliate programs |
347 | — | 0 |
affiliate marketing programs for beginners |
342 | 6.32 | 9 |
software affiliate programs |
310 | 6.73 | 12 |
makeup affiliate programs |
302 | 5.3 | 4 |
gaming affiliate programs |
295 | 5.3 | 4 |
pet affiliate programs |
292 | 4.56 | 2 |
affiliate programs site |
261 | — | 0 |
best affiliate programs 2018 |
261 | — | 0 |
essential oil affiliate programs |
261 | — | 0 |
highest paying affiliate programs |
207 | 6.73 | 12 |
personal development affiliate programs |
207 | 3.92 | 1 |
affiliate programs amazon |
130 | 3.92 | 1 |
‘top golf’ affiliate programs |
85 | — | 0 |
a list of the best affiliate programs |
85 | — | 0 |
adwords affiliate programs |
85 | — | 0 |
affiliate credit card programs |
85 | — | 0 |
affiliate credit card programs to build credit |
85 | — | 0 |
affiliate marketing affiliate programs |
85 | — | 0 |
affiliate marketing network programs |
85 | — | 0 |
affiliate marketing programs comparisons |
85 | — | 0 |
affiliate marketing programs for education |
85 | — | 0 |
affiliate marketing programs for local business |
85 | — | 0 |
affiliate marketing programs people want |
85 | — | 0 |
affiliate marketing programs plugin wordpress |
85 | — | 0 |
affiliate marketing programs plugin wordpress woocommerce |
85 | — | 0 |
affiliate marketing programs to make money online |
85 | — | 0 |
affiliate network programs |
85 | — | 0 |
affiliate programs easy to join |
85 | — | 0 |
affiliate programs for brands |
85 | — | 0 |
affiliate programs for dating bloggers |
85 | — | 0 |
affiliate programs for domain flipping |
85 | — | 0 |
affiliate programs for ecommerce |
85 | — | 0 |
affiliate programs for food bloggers |
85 | — | 0 |
affiliate programs for guns |
85 | — | 0 |
affiliate blogging programs |
82 | — | 0 |
affiliate programs for beginners |
82 | 6.47 | 10 |
Another great keyword research tool you can use is Jaaxy offered by Wealthy Affiliate.
Avg: The average number of searches that the keyword receives per month
Traffic: Visits to your website if you achieve first page rankings in the search engines
QSR: Quoted Search Results: the number of competing websites ranked in Google for this exact keyword
KQI: Keyword Quality indicator: Green is great; yellow is okay; red is poor
SEO: A score based on traffic and competition, the higher the score the more likely you will rank for this keyword on the first page (scale of 1-100, the higher the better)
#31: Choose your niche
See how Si Quan Ong did this when he built his first site limiting himself to just breakdancing instead of talking about “dance” or “hip hop”. He claimed he didn’t know anything about SEO back then, but he managed to rank for a few key terms and generate ~3,000 organic visits per month.

(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)
#32: It is importance to choose the right niche
#33: There are consequences for choosing the wrong niche
#34: Monetization setup
#35: Abandon a niche you can’t monetize
If you check the above and can’t see any way you are going to monetize your chosen niche, then it’s not a good one for you. And you know what to do to something that isn’t good for you, don’t you? You toss it out the window. And look for another one.
#36: There’s keen rivalry in affiliate marketing but enough place for all
#37: Affiliate marketing is a scam, right?
No. But it could be if you’re spending your hard-earned money and precious time looking for get-rich-quick schemes.
#38: Decide on the platform to use
Affiliate marketing can be done on any platform where the affiliate can send a message to a customer. Even social networks. See below how this affiliate marketer does it on Instagram.

(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)
But the best place to build an audience and increase your affiliate sales is via a blog or a YouTube channel.
Now that we understand how to tackle affiliate marketing, let’s see the infrastructure you need to go about it.
You may want to read the following related post:
Your Affiliate Marketing Website