Google Search Console (GSC), a free tool provided by Google, helps you optimize your site for search.
In effect, I was looking for ways to optimize my site. This is because my site wasn’t getting many hits, and anytime I log into my GSC, I see that 56 pages had errors. These were crawling, no-index, and soft 404 issues.
I have been wondering for weeks how to solve them and then days ago fell on this very helpful post by Kevin Kononenko. If I weren’t in a public cybercafé I would have gone on my knees and praised God out aloud.
The article is so helpful and valuable that the only way to say thank you to the author and share it with a larger audience is to blog about it here.
What is this post I’m raving so much about?
First, they go over the GSC basic data and how you can find it. Then, they show you unique advance ways to use GSC to increase traffic and rankings.
How to Use Google Search Console Basic Data for SEO
To be able to effectively use the more advanced Google Search Console SEO tips, the author esteems that you must first understand the basics.
There are 10 of them. And you can use them to help Google crawl your site, index it and understand how your site is performs in organic search.
- What Keywords Your Site/Content Ranks For
- How Users Interact with Your Results
- Where Your Pages Are Ranking for Specific Keywords
- How Many Pages of Your Site Are in Google’s Index
- Submit a Page for Indexing
- Identify Crawl Errors and Unindexable Pages
- Submit a Sitemap
- Make Your Pages Mobile-Friendly
- What Other Sites Have Linked to Your Site
- See if Your Site Has Penalties
Now to the advanced strategies.
Ways to Use Google Search Console for Traffic and Rankings
The following are the advanced SEO insights:
- Find Internal Linking Possibilities to Boost Search Rankings
- See Which Pages Are Wasting Your Crawl Budget
- Find Your Ideal Target Keywords
- See How to Improve Your Click-Through Rates
- Find Pages to Optimize Further
- See Keywords to Target in Your Paid Search Campaigns
- Get New Content Ideas
- Measure Changes in Branded and Non-Branded Search Volumes
- Decrease Your Bounce Rate by Working on Negative Keywords
- Give Google More Information About Your Site without Adding Structured Data
The author rounds out the beautiful article with tips for consolidating all of your SEO data.
I recommend this piece wholeheartedly.
Click here to read it. You’d be happy you did.
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