Here are 37 highly effective SEO tips for bloggers. You’ll learn what SEO is, its importance, how to do it etc. and benefit from Google for years to come.
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As a blogger you need highly effective SEO tips. But new SEO tips for bloggers are popping up around the Web all the time.
That makes it even more difficult, especially for new bloggers, to know the steps they have to take to get their content showing up higher in search engines. It appears like SEO tactics are popular today, and obsolete some months later.
Despite several changes to the algorithm* Google uses to determine which content will rank for searchers’ queries, the best practices for SEO have remained fairly consistent over the years.
[*An algorithm is a process or set of rules followed by a computer for doing complex calculations. Can you imagine how complex it is for Google to judge and rank billions of blog posts from millions of blogs based on hundreds of different factors?]
If you make the effort and stick to these concepts and tactics, you’ll be much more confident with SEO.
You wouldn’t be the anxious marketer losing your sleep and quietude when Google is updating Penguin, Panda, or Hummingbird on Webmaster.
Short, you wouldn’t feel like you were going to be devoured by these animals Google is always brandishing at you. Instead your site and posts will rank high in the search engine result pages.
You would also stop listening to birds of ill omen. Those who have pronounced the demise of SEO, and advise you not to worry anymore about Google!
No, SEO isn’t dead at all. It just keeps changing. That’s all. And all you have to do to stay on top of the game is to know what works and what doesn’t.
So we’re going to look at 37 highly effective SEO tips for bloggers. Specifically, you will know what SEO is and why it is still important to you. More importantly, you’ll learn how to do SEO and benefit from Google for years to come.
What is SEO?
As the name suggests, SEO (in full, Search Engine Optimization), means optimizing your blog / website and posts / pages for search engines.
It consists in following a set of guidelines of various search engines like Google, Bing, MSN, etc. to increase the visibility of a blog and its contents.
Know that SEO is to a blog what fuel is to a car.
Your car is well made. The engine is powerful. But if your car has no fuel it’s not going to budge, even an inch.
Idem for websites and posts.
Your blog is well designed. Your posts are perfect. But if they are not search engine optimized, they won’t bring you even a trickle of traffic.
This is because search engines are one of the top traffic generators for most blogs.
But “SEO optimized content” doesn’t mean stuffing keywords into paragraphs and headers. This will result in barely readable blog posts.
That’s not what SEO is about at all.
Basically, SEO is about telling search engines that your blog is a relevant resource for people searching for information about your topic / industry. So that they direct them there.
It’s when they have to figure out how to let search engines know that your website is relevant to different queries that a lot of bloggers and marketers get lost. They resort to tactics that, instead of helping their websites, seriously hamper them.
Of course, SEO isn’t a quick fix. But given attention, it can be your biggest source of traffic over time.
Which brings us to…
…Why SEO is still important
There are a lot of places you can get traffic from to your website.
Some of them are social media, your email list, and forums. Others are Youtube videos, referrals from other bloggers, guest blogging, etc.
But, the biggest source of organic traffic to blogs is still the Google search engine.
In fact, people use Google more than any other site to search for information.
That being so, the changes in Google’s algorithm and guidelines are what you should be keeping in mind while taking care of your new blog’s SEO. So that your articles are the first that people find when they are looking for something.
Say, do you remember the last time you used the other search engines like YouTube, Bing, Yahoo!, and MSN to search for something online? I bet if many people even know there are any other search engines apart from Google!
And when people are searching with Google, it is usually to find information, seek solution to a problem, research or buy a product.
These are golden opportunities to seize to get traffic, leads, and customers.
For, when SEO makes your posts appear on the first page of the Search Engine Results Page, this means high visibility for your content. These searchers are then directed to your website for knowledge, and eventually, purchase.
Thus, your website starts attracting more traffic, which in turn increases the authority of your blog.
This is especially true if you target the right keywords.
…How does SEO work?
SEO is a series of tactics which enable you to control on page and off page SEO.
On Page SEO includes elements which make up a web page. These are article quality, how well it’s optimized for keyword and meta value for that article. It also concerns HTML code, giving appropriate titles to every page, images, etc.
Some of the on page SEO you should do every time and which we will look at here are URL/Permalink, title, meta description or snippet, etc.
See also this post by Rand Fishkin over on Moz.com.
Off-Page SEO makes use of link building (backlinks), increasing link popularity by submitting open directories, search engines, link exchange, etc.
What are some of the many factors Google considers when ranking content in its search results for particular keywords?
They are things like the freshness of the content, the quality of information it provides, and relevancy. Others are other relevant content linked to that article and user-friendliness of the page.
Google and other search engines have their own algorithms* and a set of guidelines. Through these they determine which articles / content should be displayed on top to searchers looking for something online.
You already know the SEO basics which consists in including keywords in your titles and headings. And also in filling out your meta description and promoting your work on social media.
But to truly stand out in the competitive world of online content marketing, you need more in-depth SEO tips than that. And that’s what we’re going to see.
That said, here are 37 highly effective SEO tips for bloggers that you need to start implementing right now.
They are divided into three levels:
- 5 basic highly effective SEO tips for bloggers
- 17 intermediate highly effective SEO tips for bloggers
- 15 advance highly effective SEO tips for bloggers.
We will begin with level one:
I. 5 Basic highly effective SEO tips for bloggers
The first part of highly effective basic SEO tips we’re going to see concerns content matters:
1. Think about what you’re going to write
Before they think of what to write, regular bloggers plan their writing calendar well in advance. Remember the saying, failing to plan is planning to fail?
It’s true. If you don’t take the time to plan out topics and deadlines, it will be tough for you to stay consistent in your publishing.
So, pick a relevant topic to write about.
Then, give careful thought to the message of your post. Which main question does it answer? What do you want to tell your readers?
The gist of the matter can be generic to start with.
A working title guides you so you can start writing your post.
For instance, as a blogger, you might want to write about how to use SEO to rank blog posts. Along the way, you might come up with alternative ways of approaching that topic to help you focus on your writing.
Now, think about what is the main purpose of your text. And what you want your visitors to do at the end of the page.
For example, if you are writing about how to start an online business on a budget, you probably don’t need to provide them with information about getting started with an angel investor.
These questions prevent you and your blog from serving generic stuff instead of the real stuff your readers actually want.
So, write down the answers to these questions before you start writing.
As we will see later, keywords are necessary to write content that ranks. But their importance is primarily from a research perspective to get the basic on page SEO right.
I mean, a blogger must think more in terms of topics and how to optimize the user experience. And worry less about relying too heavily on keywords. This is especially helpful when planning your content.
What’s paramount is to write your content without worrying too much about SEO. This will make you to be focused mainly on your readers, which is more important.
See a detailed post on this by Marcus Tober.
That said, let’s go to the second highly effective basic SEO tips for bloggers.
2. Make a structure
It is a must to have a structure for your articles. This keeps your content well organized.
When your content is well organized, it will be reflected in the layout of the entire article.
So start your write-up by creating a clear structure like this:
- Set the stage for the discussion
- Make your first point. Then explain it.
- Go to your next point.
- Continue doing this until you exhaust all your points.
- Wrap up the article with a call to action.
Every post should begin with an introduction to your topic. This will set the tone for the rest of the article.
The rest of the post will have headings, subheadings, paragraph breaks, and maybe a bullet point or two.
These aspects provide flow for the reader, helping them to skim seamlessly through the piece and digest it easily.
Like the title, the first sentence of a post is the most essential. Chances are that search engines will pay close attention to those two elements, in order to determine the topic of the blog post.
If your article is well-structured, and you’re staying on topic, there’s no reason why your keywords will not come up naturally in many core sentences.
In search results, searchers tend to read the title and the snippets. If they appeal to them, they will click to enter the piece.
You can be at the top of the first page of a Google search, but if your title and snippet don’t promise the searcher what they want, they would go to the next result.
If the keywords are well distributed throughout the post, they should find them in the ‘core sentence’ or in every new paragraph as they’re going through the text.
The organization of your website also counts. If well made, it will help visitors find the information they’re looking for in the fastest possible way.
Make it your primary goal to make the bots see that your blog is a high quality one. They will rank it higher in their index. And let users they bring there understand what the website is about.
Jot down whatever you want to write in the various sections of your piece. This becomes a kind of summary of your post. Then the real writing can begin.
The coming section is a highly effective SEO tip many new bloggers neglect. But this is at your peril, as you will soon see.
3. Write titles for search engines, but especially for people
Titles play a role in SEO because they appear on Google search results pages.
To write Google-friendly titles, you must:
- Endeavor to include your keywords in it
- Write it to be captivating (capture attention for social media and search)
- Keep it below 55-60 characters (longer than that it gets cut off on search results)
Sometimes, Google may completely alter your post title for you.
Your heading should rank well in search engines. For this reason, it must be search optimized. To do this, plug your heading into the Google window and without hitting the enter key, see the suggestions as below.
You will note that the sometimes the same results are found down the page, in the “Searches related to …” section
Then hit the enter key and check the titles of the page’s results.
Let me show another one in which my posts feature in the first 3 spots on Google page 1:
Another important place to check is “People also searched for”. This is down the page as shown in the screenshot below.
Each time choose titles which aptly describes your post.
Now, plug these into Google Trends and choose the one with a high search volume but low competition. This means that many people are searching for that long tail keyword but few bloggers are targeting it.
The image below is for SEO trends interest over time
The next is for interest by sub-region
The third is for SEO related words
Those are goldmines.
Your headline must also attract more people to click on it to read the article.
This means you shouldn’t write headings just for search engines by stuffing it with keywords which don’t make sense as a sentence.
This is because even if the search engines rank your content very well, you would still lose on traffic. Since your headings would not attract many people to click on the link in search results.
So make sure that your blog titles convey the relevant message.
This way they let a searcher know exactly what they’ll get from the blog, leaving no room at all for doubt.
Bloggers who have the Yoast’s WordPress SEO plugin installed can find help with some SEO matters (like removing stop words from URLs, checking characters in titles, etc).
For further reading, check out these WordPress SEO tips over at Ahrefs.
4. Write to solve your audience’s problems
This highly effective SEO tip for bloggers is similar to the above idea but concerns the content itself.
When “SEO content” became a buzzword, quality writing from some bloggers dropped sharply.
They were writing specifically to please the search engines (robots) instead of people. Fortunately the Hummingbird update and the trend toward voice searches came and bloggers rethought the way they write.
Google created the Hummingbird update to make the robot better understand the intent of searches. For instance, if you were to Google “how to create an eBook,” Google would interpret that as meaning you’re looking for digital book creation software.
This impacted SEO because the search engines were no longer focused on keywords but on answering questions and responding to semantic search.
However some marketers think creating posts for SEO purposes and doing it to soothe an audience’s pain point are two contradictory goals.
It is true that for a useful, SEO-friendly blog post, the key phrases you want to rank for should be placed strategically within the copy. But resorting to keyword stuffing, that is, using many keywords too often, can severely damage the quality of your blog post. And Google will penalize it.
Think about a time you used Google, Bing, YouTube or even Siri to search for something. You were looking for a specific answer to a question and only found generalities. That irritated you, didn’t it?
That wasn’t really Google’s fault but the bloggers who for the robot and not humans.
Take a cue from that and apply it to your blog. Meaning that your content should be written in a way that answers your target audience’s specific questions. Banish forever the idea of your blog being just a place to rank for certain keywords.
Questions asked on Quora, in forums, on social media and other resources can help you find out what your audience’s problems are.
Blog writing is like any other types of writing. Proficiency comes with learning and practice. Hence creating a blog post that is engaging, detailed, and well-researched needs skill. So paying close attention to the structure of your copy and writing in a way that appeals to your target audience will maintain their interest.
How can you then help your readers grasp the gist of your posts?
Simply by providing proper headings and clear paragraphs.
When people enjoy your posts, they are inclined to share them. This then increases your rankings.
5. Prefer quality to quantity
This alone is maybe enough as a highly effective SEO tip for bloggers.
We are advised to write long blog posts because search engines love website articles with a high word count.
This makes some people think that the higher the word count of their blog content the more search engines and people will love it.
Quality is the most important criterion in your blog post.
This is what will make people share, link to and retweet them. Which will then increase your ranking in search engines.
To decide the length of your articles, just think about the types of articles you love to link to in your posts, share on social media or retweet to your followers.
Definitely you must write long blog posts. But know that most readers generally cringe when they approach such content.
I even break down long posts on this blog into smaller pieces for those who don’t like to read long texts.
In any case, don’t forget to add quality in your post.
But as a general rule, don’t go below 500 words. And on the other hand, 2,000 words seem okay. This is about the right length for the average reader to consume comfortably in one sitting.
The secret is to try several post lengths to find the right balance that works for your readers and crawlers. And once you have it, you stick to it.
i. Is content still king?
That question was asked by Ashley Faulkes in the lovely piece SEO Tips For Bloggers: How To Squeeze More Traffic Out Of Google
He says “Many people will interpret this idea of “content is king” to mean any of the following:
- write more content
- write more often
- write popular content
- just write anything
But more than anything else, you need to produce content that matters. Content that people will bookmark, link to and share.”
And suggests instead…
ii. …“Quality content is the President, actually
…, focusing on quality is one of the best ways you can get ahead of the competition. Because quality has so many great benefits.
…, your readers will love you for it.
And by producing the best content around, you will also get
- More social shares
- More comments
- More email subscribers
- And more links
So you should always aim to produce the best blog posts you can.”
I quoted Ashley’s content extensively on this issue because I find his arguments very valuable. But what I don’t quite get is why what he calls “my new quote on the content topic” should be “Quality content is the President, actually.”
I think “Quality content rather / actually is the king” would have been better.
iii. Quality content is what Google rewards
Ashley is right about quality content instead of just content being the king / president.
From an SEO perspective quality content and not just content is what counts. Because Google measures it.
On this issue Search Engine Land says “Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results.”
That’s why on the introduction of the Panda update, sites with poor quality articles and pages, slowly faded from the best spots on Google.
Since only quality content will make you rank, wouldn’t you like to know what constitutes it?
Ashley Faulkes list some of the things to help you rank as:
- Content length (longer, more informative and detailed)
- Linking to quality content (linking out to authorities in your niche)
- Low Bounce Rate (People coming onto your site and even staying longer)
- Multimedia (Embedding images and video into your content)
- References and Citations (proof of good research)
Google’s and other search engine’s crawlers cannot “read” your content the way you do. But they have criteria for measuring its quality.
That’s why it’s in your interest to use those quality tips when creating a post.
That’s all for highly effective basic SEO tips for bloggers.
Those are some basic steps you can take to improve your content matters. The goal is to make it easier for search engines to love your blog.
For the more quality they find in your content, the better the chances are that they will rank them highly in their search results.
We will now go to level two for highly effective intermediate SEO tips for bloggers.
II. 17 Intermediate highly effective SEO tips for bloggers
In this second part, we will take a look at some bit higher highly effective SEO tips for bloggers: On-Page-SEO.
According to data from Moz, the second-most important ranking factor is on-page SEO.
The great thing about on-page SEO factors is that you have a lot more control over it than off-page ones like backlinks.
When we talk about on-page SEO, a lot goes into it. But you don’t have to wait to master the highly technical aspect of it to get started. Doing just the basics will put your SEO on orbit.
Therefore the first highly effective intermediate SEO tips for bloggers to do is to:
Learn basic HTML
To make your content more SEO friendly, you have to tinker with the HTML of your blog posts.
The HTML pertains to writing some headings with keywords in h1 or h2 and adding the nofollow tag in outgoing links. Others are creating and configuring the robots.txt file, editing the htaccess files, etc.
Of course you have to understand these changes to be able to make them. That’s why you need at least a working knowledge of HTML.
You can get the help you need online. Don’t be daunted by it because it is really simple and easy to grasp.
Configure Robots.txt file in Search Console
Every website has a daily crawling budget. This budget must be distributed among your pages. So if your blog or site has too many pages and unnecessary ones get crawled too by the search engines, this could affect you.
To avoid this, you can use the robots.txt file to tell the search engine crawlers to go or not to go to certain pages.
In 15 Important SEO Tips Every New Blogger Should Know, Vandana Baria says “This is an important SEO tip because you don’t want the crawlers to scan and index pages with delicate information like login details, passwords, bank card details, purchase history, etc.”
So, tell crawlers to avoid a particular page with the code below:
On the other hand, you can direct crawlers to a given page with the following code:
Mind your URLs
Have you as a blogger ever thought of your URLs as part of highly effective SEO tips? Yet they are, as you will soon find out.
iv. Reset SEO friendly URLs
Reset the URL for your post to clearly indicate what the page is about.
Let’s say you published a blog post about the best affiliate marketing tools. If the URL shows “www.yoursite.com/p=382”, change it to “www.yoursite.com/best-affiliate-marketing-tools.”
Keep your URL within 2-5 words. Don’t forget to include your target keyword.
v. Transform those ugly-looking URLs into pretty ones
Compare this URL:
to this one:
What do you notice?
The former link looks ugly. Besides, it doesn’t give a clue as to what you will see after clicking it.
But you surely know the latter link will take you to a blog post about 37 highly effective SEO tips for bloggers.
Is this only important for users?
No. Even Google recommends on their webmaster blog to pay attention to your URLs structure.
Here is a summary of best recommendations about URLs:
- Keep them as simple as possible
- Make them intelligible to humans
- Use hyphens to separate words
- Be careful with parameters
- Include your keywords
- Should not be a sentence
How do you make links pretty and understandable to humans?
You remember the ugly URL from above? This is how bitly shortens and makes it beautiful for me:
I further beautify it to: https://bit.ly/affiliate-marketing, because that is what the image is about.
If you are also an affiliate blogger use We Can Track which helps you integrate your affiliate network commission data into Google Analytics so you can optimise your SEO not only on traffic amounts; but also on conversion rates, total commission and overall financial (affiliate) performance op page and keyword level.
vi. Format your post URL link
Permalink plays a great role in search engine ranking of your post. For this reason, follow these two rules:
- Keep the number of characters in post title to 55.40 characters Rankranger (5 or 6 words)
- Remove Stop Words (a, the, and, etc.) from permalink
Before hitting “publish” of a blog post, you have the option to edit the permalink. This is the moment to edit your permalink and remove the stop words. A good idea is just to use keywords in your permalink.
Your life-saving Yoast SEO plugin even informs you that there are stop words in the permalinks of your post, and ask you to remove them.
Provide tags for your post
vii. Meta tags
Meta tags are in a sense, keywords which describe your post. They help search engines grasp the main topic of a page. As such, they are highly important SEO elements of your blogging efforts.
Include your target keyword in your meta title.
Providing three to fifteen per post should do.
Meta tags don’t play as much of a role on search as they used to be. But they exert some influence on targeted keywords.
viii. H1 title tag
Every page on your site has an H1 tag. It’s the headline of the page. WordPress users have their post title automatically given the H1 tag. But some themes may override this feature so it’s always a good idea to double check.
ix. Subheadings H2, H3
Your subheading carry tags h2 and h3 to clearly structure your posts. Thus they make it easier for search engines and readers to go through your content.
x. Meta description / snippet
This is made up of a few sentences that show up on a Google search result page only.
As you see in the screenshot above, the meta description:
- Includes your keywords
- Summarizes your post
- Is enticing to make people click through to read the post
- Is kept below 155 characters, otherwise the rest is cut off in SERPs
Yoast SEO plugin helps you to write your meta description. But it makes it clear that Google may choose its own meta description.
The meta description does not make you rank on Google. But, somehow, it contributes to it.
When optimized for clicks, the more people that read your content send a positive signal to Google.
The meta description can also affect your page rank.
Let’s say you optimize it for clicks. But your content does not deliver on what your meta description promises. That would lead to a high bounce rate. And this would be considered a negative quality signal to Google.
10. Use images and optimize them for SEO
In my short blogging career, I went through several phases concerning this highly effective SEO tip for bloggers.
When I was a newbie blogger, colourful banners were my favourite images to brighten up a blog post. I especially loved GIF banners. I thought their flashing like Christmas lights would attract visitors.
I got disappointed when they didn’t. I even learnt later that wrong use of banners turn off readers.
Much later I found out images break up a block of text. They also make the post more visually appealing. I discovered I could get them free from pixabay.com. And ever since, I’ve been drawing my images from there.
I have to make a donation to them one day for services rendered.
Here is a useful resource: find good images for your blog.
Along the way, I got to know that I needed to describe my images.
So every blog post you publish should have at least one image. I tend to use one for each sub-heading of a post. This is because each one is telling a part of the whole story.
Every image in your post is an opportunity for further search engine optimization on your page. Know that you can profit with them to add your keyword to the page.
To do this, you have the alt text, the image file name, and possibly the caption text blanks. They represent an extra way to signal to Google what the page is about.
Do you notice when you upload or insert an image into your WordPress blog post, those places below appear? You have to insert the texts manually after uploading each image.
However, if you’ve already added the image, you have to click on it. And the editǀbutton, which is the pencil, will appear.
Click on the pencil and you’ll find the image below
Now, you can edit the alt text by adding your description. The image above is from an old post. So the alt text contains no keyword. I’ll soon edit that as I’m doing for all old posts.
If you check the above image, you’ll find that I’ve edited the alt text by adding my post title.
Give your images good alt attributes. These are also known as alt tags and title tags. As alt-tags strengthen the message you put across towards various search engine spiders, they improve the accessibility of your website.
The alt and title attributes of any image are usually referred to as alter text or title tag. But they are not technically tags.
What goes into the alt tags?
The alt tags describe an image and its function in the post. Generally, it’s the description of the image using the keyword. I usually describe the image and add my blog post title.
If you have Yoast SEO plugin installed on your WordPress website, it will tell you whether your images contain your keyword(s) / title or not.
A title attribute is not really necessary. So you can safely leave it out. I don’t add the caption also.
Your alt tags should describe the images you’re adding and include your page title or at least the target keyword.
Adding the Alt text is important. Search engine robots can’t read images the way they can texts. So, it’s an opportunity for them to know the content of an image.
Also, people with disabilities cannot view images via their screen readers. So you need to describe your image for them.
So, this comes around to writing for the robots and the human reader.
Here is ShoutMeLoud popular guide on Image optimization for SEO.
One of the strongest search engine ranking factors is link building. It is therefore a very important highly effective SEO tip for bloggers. For this reasons you will receive several important tips about it
Links are of two sorts: internal and external / outbound.
Search engines consider the number of your own pages you’re linked to (internal links) to rank your page. The same goes for authority blogs linking to your blog (external links).
So, let’s see them.
xi. Link internally
If you’ve been blogging for some time, you no doubt have a large number of content that you can interlink.
Internal links (links from one of your posts to another post on your site) aren’t as valuable as external ones. But they’re still an important SEO tactic.
Imagine finding yourself in a house where none of the rooms are connected by doors. To go from one room to the other, you have to walk all the way out to find your way from an outside door into that room. I guess you wouldn’t love it, would you?
Well, that is exactly how a website without internal links is.
Like the hypothetical house above, the only way to reach the other articles are from the sidebar or the navigation. Like the house above, no visitor will love coming out of an article to come to the navigation bar to find another post.
Search engines even don’t pay much attention to the sidebar and the navigation. They rather love the links in the actual content. These make them understand the nature of your topic and the structure of your site. It also tells them that a visitor they direct to your site will have a good experience.
Also, linking to an old post means they aren’t going to gather dust. Especially if that content is an evergreen one. Thus a reader can go from an article to a similar one for more information. That, in effect, keeps readers longer on your site.
It’s also a good idea to link from an old post to a new one.
So, now and then, search your website for the main keywords you used for your recent posts. Anywhere in old posts where you used those keywords or similar ones, add a link to the newer posts with the keyword as anchor text.
It can make a real difference.
So, not only do internal links make outreaching for link opportunities easier, but your readers take more from your content.
xii. Build external or outbound links
You should reach out to sites to link to and build a relationship. In turn, they might link back to you and share your post with their audience.
This just happened to me. Instruktive asked to be linked to My personal experience with AWeber as an affiliate and a customer. They in turn tweeted that content to their followers. Some of whom naturally clicked the link to check my content.
This is beneficial.
So, to get as many links pointing to their website as possible, bloggers have used spammy directory sites to buying links from low quality blogs.
But data from Moz indicates that getting other websites to link to your content remains the best link building technique.
For a reason.
Search engines began to penalize sites engaging in “black hat” link building tactics. If there is any magic secret to link building, the one which has stood the test of time, it is building relationships.
People link to sites they trust. And trust comes from teaming up with other bloggers.
How do you build such relationships?
First, draw up a list of websites, influencers and authorities in your niche. Then contact them via Twitter or a forum.
Now, offer them some type of value.
This could be in the form of including authorities in a blogger roundup post, or engaging with popular websites on social media.
You could also ask them for a link exchange. That is, you add a link to his blog as a reference on one of your post and he does the same.
When the relationship formed becomes solid, they’ll be more than probable to link to your content on their own site.
Such a relationship could even make you work together on future projects. Should that happen, you’d find yourself in front of the influencer’s wider audience and earn a backlink or two to boot.
But what if you don’t get a backlink from the influencer?
Don’t worry if you that happens. Just getting them share your content is a huge advantage. This can result in 31.8% more social shares.
Now, how do you get backlinks?
Here are some ways.
xiii. Get backlinks by guest post blogging on relevant blogs
This is a great way to build backlink links and authority.
It is important because the hardest part of SEO is getting other websites to link back to yours.
But you can get relevant blogs linking back to you by creating valuable content for them.
But the difficulty with guest blogging is that it requires a lot of work, just as with your usual content.
But the effort is worth it. This also gives you a way to reach a new audience and improve your website’s SEO authority.
To guest blog, make a list of some blogs that cover topics similar to or complementary to yours. Then contact them to see if they accept guest posts. (You may also Google for blogs in your niche that accept guest posts.)
Now, learn to know the types of posts they publish and the most popular topics with their readers. Then come up with a blog post idea to pitch to them.
If you target big blogs that have a huge readership, be prepared to get some rejections. Rather, look to write for smaller blogs that have some authority.
Every blog guest post you land will bring you several advantages. Your blog will be exposed to a new audience and provide you with linking opportunities. Just one or two relevant links back in the post will do.
xiv. Get backlinks by writing for article publishing sites
This is another wonderful way to build external links to your blog. They work just like guest posts. Here, you add a link back to your blog on the author bio at the end of that post.
See a list of the best article submission sites for 2019.
xv. Get backlinks through other websites’ broken links
Let’s say you find a blog in your niche having a broken link. And you have got a blog post similar to the one the author was linking to.
Reach out to the person, tell them about their broken link and suggest they link back to yours instead. It works most of the time.
So, try to get other sites to give your articles / site links as reference in their content. Make the effort to get PR coverage with your site’s link in the articles. Short, having other sites directing users to your blog increases the authority of your blog.
The higher this authority, the easier it is to rank your content in search engines.
However, caution is needed.
Your content must not be hosted only on sites equal to or better than yours in terms of traffic and SEO ranking.
xvi. Don’t resort to links manipulation
Don’t sell, buy, or trade links that pass PageRank. This not only is contrary to Google’s Webmaster Guidelines, but it may cause the downranking of your website.
The same is true for exchanging links.
xvii. Use Nofollow external links
Nofollow is an HTML attribute. This is specified on hyperlinks to prevent search engine advantage of external links in a post.
In WordPress, you can select HTML section of the post window and add rel=”nofollow” attribute just after URL to prevent search engines from crawling a particular link.
Please read: How to add nofollow link attribute to any link.
xviii. Create linkable assets
He says a linkable asset is a unique, extremely useful piece of content that people find so valuable that they link spontaneously to it.
And gave some linkable assets as:
- A free tool or app
- Case studies
- Industry research or surveys
- Influencer round-ups
- Mega lists
- Online guide
- Ultimate guide posts
Dominique advises that before you create a linkable asset, you must check similar top-ranking ones. So that you can come up with something better. When satisfied with your linkable asset, you need to spread word about it.
Fortunately Dominique gave five content distribution techniques to help readers.
He wasn’t wrong.
I found the piece very useful and I hope you would too.
A good example of a linkable asset Dominique indicated was ProBlogger’s job board. When I checked, I found it really a great resource for freelance bloggers looking for paid writing gigs.
No wonder it is constantly linked to in blog posts on how to make money blogging. Paid freelance writing sites also love them.
xix. Beware of spam backlinks
You must stop unscrupulous people from harming your blog’s SEO.
Some of them will send spammy links to your site. Others will post your link on spam, X-rated or scam sites.
When this is done, those sites’ values pass on to yours. Google may therefore penalize your site as a spammer.
So, you must periodically check your site for such destructive backlinks and mark them as spam. This tells Google not to pass the value of the spam websites on to you.
Google Search Console serves you for this purpose. We will see it in the highly effective advance SEO tips for bloggers at N° 26, sub-section xxix.
Do you as a blogger give attention to having a site that functions correctly?
Okay, let’s see if you do.
Do you check if all of the images in your content work correctly?
Have you checked for broken links recently?
Do you know if your content loads quickly? In 3 seconds at most?
All of these factors are very important for on-page SEO. This is because they affect user experience. And Google use them to rank your site. Since the aim of the search engines is to find great user experience for visitors.
Are you wondering how to check and fix any potential usability issues on your site?
Don’t worry. As said above, we’ll go over some Google Webmaster Tools in the advanced SEO tips sections to help you.
Protect comment section of your post
This is another important highly effective SEO tip for bloggers. It must not be taken lightly.
And for a good reasons.
Spam comments dilute your page’s rank. Therefore the Comment section of your post should be protected.
I use Akismet, the best WordPress spam plugin blocker around. Despite its reputation, some spam comments however manage to get around it. So you have to moderate the comments section to avoid spam comments.
Fortunately, WordPress sends you a message to moderate every comment made on your post.
For genuine ones, try to include the post keywords when you are replying to reader comments. This would also add up to the total keyword density of the post.
14. The right keywords are the beginning of SEO
And one of the most crucial highly effective SEO tips for bloggers.
So, when planning out your calendar for the coming weeks, spend some time doing keyword research.
xx. Do keyword research and target long-tail keywords
This will let you see what topics your audience is thinking about. And also the language they use when looking for information on those topics.
One of the factors Google takes into account to rank blogs and websites in its search results is keywords. It’s even the most important.
So the richer your content is with target keywords, the higher the chances it has of ranking.
Keywords are words or a group of them that people type into a search engine window to find the answers they are looking for questions. So if you write articles or content using those keywords, the possibility of your articles or pages appearing in the search results are great.
So, the first SEO tip for every new blogger is to research and find the relevant keywords to write around.
If you have a blog it’s likely it follows a theme. Ours is affiliate marketing.
You must also know who you are competing against.
To know what they are writing about and how. Especially which keywords they are targeting.
You may not be able to compete with those sites for the particular keywords they target. But don’t worry. You can use their synonyms or related keywords in your content and still rank in the search engines.
Thanks to Google’s knowledge graph.
It enables Google to recognize synonyms and related words of keywords.
Thus, if a content ranks for the keyword ‘offers’, Google will rank it for “coupons”, “discounts”, “coupon codes”, etc. This is because Google considers coupons, offers, discounts, coupon codes as synonyms and related keywords for “offers”.
xxi. How can you find such words?
By using the free Google Keyword Planner tool in Google AdWords. It’s your companion to keyword research content planning strategy.
What does this keyword research tool do?
It shows you the search volume and competition of each keyword in a specific date range you specify. In other words, it gives you what words and phrases people are actually searching for, and approximately how often per month.
Although these numbers are not as really accurate, the tool is important. It gives the best indication of where we can get traffic from.
Because keyword research is the foundation of SEO.
All you need to do is input an idea about what you are writing about and Google will show you similar words that are being searched for.
I recommend you check out this post to help you getting started with the Google Keyword Planner. You’ll love it!
But a more powerful tool to speed up the keyword research process, is Jaaxy.
You can also check Long Tail Pro.
Do you know the truism: too much of everything is bad?
That’s also true of keywords. Stuffing your pages with keywords with no regard to the relevancy, usefulness, density, and quality of the content is bad. That will get your blog penalized by Google.
The best practice is to use your keywords as naturally in your content as possible.
A tool which will help you in deciding the distribution and the quantity of keywords in your content is Yoast SEO plugin. As a blogger if you neglect this tool, it is at your own peril.
You can install it free in your WordPress blog. The premium version costs $89 for a year and comes with increased features and support .
In addition to giving you a lot of SEO insights about your content, you will receive a lot of useful information on SEO from them.
A goldmine, if you would ask me.
There are a number of other useful tools you can use for keyword research and planning.
I already talked about the free Google’s Keyword Planner. It furnishes the data Google collects on searches people perform in their search engine.
You will find information on roughly how often people search for specific search terms. It will also show you keywords people use similar to the ones you typed into the window.
But that’s not all. You can also find other phrases people use in searches. Just look at “People also ask” and “Searches related to” sections on the Google search engine results page.
You may again check the screenshots far above.
Another great tool you can use to find keywords that are relevant to your content is Answer the Public.
It provides you with the possible questions (keyword possibilities) that could lead readers to your blog.
For example, if you put in blogging into Answer the Public, this is the visualization you will get:
xxii. Finding money making keywords
This is a very profitable idea for bloggers I got from SEO Tips For Bloggers: How To Squeeze More Traffic Out Of Google written by Ashley Faulkes.
Your keyword research should include those of commercial intent or buyer keywords.
You’re not blogging just for fun, are you?
Your blog is your business. So to earn money with search engine traffic, you must target keywords that people use when they are looking for something to buy.
This will help you write a post like “Which Email Services Provider Can Best Serve Your Needs”. And not, “The Best Way to Send Emails to Your Subscribers”.
But on a condition.
That the “Best Autoresponder to Send Emails” attracts good traffic but has little to no competition.
In fact, such a post allows you to propose email tools to people looking for a solution to solve a problem: sending emails efficiently.
Here is a more detailed post to help you understand buyer keywords.
xxiii. Focus on long-tail keywords
Naturally, you would want to rank for the general keywords that broadly describe your blog theme.
Let’s say you are in the health advice field. Then you may think using the keyword “health advice” will make you show up higher because lots of people would be searching using “health advice.”
While that is true, the bitter truth is that using such a broad search term, you’ll come into competition with some popular websites which are already ranking very high on them.
Do you think you a small fish will survive in the same waters with big fish with various tentacles and ravenous appetite?
For example, your blog isn’t probably going to beat the big guns that you see in the top places in the image below.
Fortunately many of the people searching for SEO tips aren’t forcibly going to use that exact term.
Since they’re looking for specific information on SEO, they may employ instead “Actionable SEO tips to increase organic traffic” or “SEO tips beinner bloggers need to know” for example.
These are the long-tail keywords this sub-section is asking you to focus on. In fact, if you’re seeking to improve your SEO, unique long-tail keywords are the most important ones to focus on targeting.
Long-tail keywords are less competitive. So using such unique keywords will give you a better chance of showing up on page one of Google results.
But they must not be so unique that nobody is searching for them. This way you’ll draw some serious targeted traffic to your blog.
But keep in mind that keywords are not diamonds. Meaning they are not forever.
So don’t target a keyword and forget about it.
You must monitor and change it if things change and people stop searching for it. Otherwise, you will lose the traffic it was bringing you.
One thing you must also know is that not all search engine results pages look the same.
xxiv. Using your chosen keywords in your content
The basis for choosing the right keywords for your piece is to use a phrase users would also use to search for content. In the case of this post, the main keyword might be ‘SEO tips for bloggers’.
This keyword must be present in the post title as you see here. It should also appear in the content a couple of times. This lets the search engine robots know that your post is relevant to that specific search query.
xxv. Maintain the keyword density
This brings us to the number of times your chosen keyword should appear in your content. That is called keyword density. It is crucial for better ranking.
Too few will not make you rank well. Too many (called keyword stuffing) will lead to over optimization. Google views this as an attempt to manipulate the search engines, and will therefore slap a penalty on you.
Maintaining a maximum keyword ratio of 3.3% of your contents word count is not bad. I depend on my Yoast SEO plugin to tell me if I have used enough, less, or more keywords.
On this matter, here is a useful piece What is optimum Keyword density for Better Ranking?
The keyword distribution throughout your content is also important.
Thus, after finish your piece, you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers.
This is done by clicking the eye link and the matter will be highligted in the text.
Here are the highlighted words
xxvi. Providing more keywords
This is one of the must know highly effective SEO tip for bloggers. I got it from my Yoast SEO plugin. It concerns providing more keywords under the WordPress blog posting page.
It enables me to provide my focus keyphrase and its synonyms. And four related keyphrases and their synonyms. These add to the keyword density of the post. Thus you don’t lose out on search volume (related search terms).
The keywords should be wide rather than narrow.
Supposing I were writing about “advantages of eBooks over printed books”. My keyword is “eBooks” and very probably “printed books” also.
I would use these keywords’ synonyms like “advantages of digital books over traditional books,” “advantages of electronic books over paper versions,” etc.
My secret to finding the synonyms which would correspond to what people are searching for is to plug my keyword into the Google search window. Then I note the suggestions, even before hitting the enter key.
See screenshot at N° 3 above.
I also check the “people also ask” and “associated search sections” under the Google search results page.
See Screenshot associated search terms at N° 3.
Then I choose the best 5.
I again plug each into Google and note the same as above.
This way, you don’t miss keyword synonyms which Google also takes into consideration to rank a page.
Another highly effective SEO tip for bloggers you mustn’t miss is what comes next.
Schema is a specific vocabulary of tags. You can add them to your blog post’s HTML to improve the way your page is displayed in the search results. Thus making them more attractive and inviting to click.
Schemas will enable you display star ratings, price of a product, and validity of a discount in the search result. Others are Meta descriptions, images or any other important snippet of your content.
A slightly deeper knowledge of HTML is necessary to handle schemas. Besides, it can be dangerous to tinker with your site’s HTML. Leave it alone if you are not an expert.
16. Implement a structured data markup
Structured Data are the markups in the code of your website. They help search engines understand your content and to find and present the most relevant results to the user.
I learnt the great idea in 11 SEO Tips for Bloggers. The writer used the example of a blogging Chef de Cuisine to explain the idea.
They said if you just posted a tongue-licking recipe for microwaved chicken, you could implement a structured data markup which will make it visually appealing.
The pro tip they gave was: “Check out the schemas you can apply to your website! I’m sure you searched for this kick-ass microwaved chicken recipe. Did you see all those stars, images and stuff?”
They promised you could get those too if you used the structured data.
They got back to the explanation: “your recipe has to contain the know-how and the list of ingredients. You can also add some information about the prep-time and nutrition. Guess what? All of these can be the properties of a markup.”
And then gave “this simple markup of the recipe for this chicken.”
Are you now eager to easily find proper markups for your web pages? Elephate suggested to use the Structured Data Markup Helper. It will teach you everything about it. Having got the hang of it, you can pick any web page and try different markups yourself.
Unfortunately not all contents can bring you some SERP features.
Want to know which?
The table below (still from the quoted elephate piece) will help you.
Have a look at the Google SERP page…
Kristen Hicks gave this highly effective SEO tip for bloggers in Advanced SEO Tips for Bloggers.
This is important because not all search engine result pages look the same.
This came about with the arrival and the rise in rich results.
So some searches return a simple list of links. Others include product ads at the top of the results page. Yet others produce answer boxes up top. You may even find a map of local results that dominate the page.
It’s therefore important to know what the search results page looks like for the term you’re targeting. This will make you know how best to optimize your blog posts and make you land the best spots on the page.
That said, let’s see the highly effective SEO tip which will make a blogger achieve that.
18. …Then optimize for rich search results
Let’s say your SERP research makes you discover keywords that bring up rich results. You should optimize your content taking into account the specific type of results that win that page.
You may find that you need to use schema markup to help your content stand out in the main list of results. Or that you may have to optimize your blog post to aim for the featured snippet.
Short, if you know what you’re targeting, you will know how to take the best approach to achieve it.
Provide good title, description, and footer text
The title, description and footer, are crucial in search engine optimization of every blog. Yet many bloggers fail to include this vital SEO tip in their blogging efforts.
If you’re one of them, include the keywords you are targeting for your blog in those places.
20. TF*IDF – The algorithm to rule them all
TF*IDF until recently was as strange to me as an extraterrestrial. Until I learnt from the blog post 11 SEO Tips for Bloggers that it is an algorithm used to see how many times a keyword appears in any content. Then it determines the word’s importance, or weight, in the content itself.
Once that is done, the algorithm can then figure out the weight of the keyword in relation to the number of times it appears in the web.
Basically, the more the weight of the word, the rarer it is. So, the more value the keyword has to your content and search engines.
If you are curious about it, the post suggests you read Bartosz Góralewicz’s “The TF*IDF Algorithm Explained,” an invaluable resource for content writers and bloggers.
It is a step-by-step guide on how to effectively utilize the algorithm.
21. Monitor your blog’s performance
xxvii. Have a look at your site’s loading speed
Let’s say that your site or article attracted somebody or even that it ranks on Google’s first page. But when a searcher clicked on the link, your sites takes forever to load.
What do you think will happen?
The user will click out of your site before it could load fully. This reflects as a high bounce rate, a bad signal to Google. The search engine will then downgrade your site from the top position.
So you could implement all the highly effective SEO tips for bloggers taught in this post. But if this particular one is not taken care of, all your efforts would be in vain.
It is therefore extremely important and in your interest as a serious blogger that your website loads promptly. Nobody wants to wait forever for the page to load.
Worse, crawlers also don’t like to wait for your website to load.
This affects your crawl budget.
It is “the number of pages Googlebot will regularly crawl based on the size and cleanliness of your site, as well as the number of links directing the crawler to your site.”
In fact, the longer it takes for Googlebot to crawl your website, the greater the possibility that your website won’t rank.
This is simple.
The crawlers are looking for good experience for searchers. And the site loading time is part of it.
Want to monitor the performance of your site on a regular basis?
Simply paste the blog URL into the free Google PageSpeed Insights. It will help you measure the upload speed of your website and analyse the content. It will also suggest changes to carry out to make it faster.
If you fancy it, you can also use the commercial alternatives like GTmetrix or WebPageTest.
Are you using WordPress CMS? Then, please read how to reduce WordPress Load Time.
Does your blog use international languages like Spanish or English? Then try using a Content Delivery Network (CDN). It will decrease the loading time for your international readers.
xxviii. Make sure your blog is mobile-friendly
Nowadays more than 52.2% of website traffic comes from mobile users. So, make sure your blog / website is mobile-friendly.
The hottest trend now is to generate Accelerated Mobile Pages of some of your website’s pages. AMP Pages load superfast on mobile phones. This increases their chances of ranking high in search engines.
With that tip, let’s look at another often overlooked one which is however an important SEO helpful hint for bloggers.
22. Make your blog’s information architecture neat and simple
This is another major factor used to determine your blog / site’s SEO value. You therefore just cannot overlook this highly effective SEO tip for bloggers.
When you promote your post or blog / site, make sure to send those who click your URL to a well-designed landing page.
This page should have a clear Call to Action. It should also convey your message and information quickly and precisely. Finally it should be well connected with the Home Page.
If your optimized or advertised posts attract visitors to your website, you’ve won half the battle. The other half is to enable them know where to go to from the point of entry.
For this reason, you need to spend time on the organization of your website. This will make it easy for your readers to access and find their way around.
Not only that.
You must find ways to encourage visitors to discover more of your work. But not just the post which brought them to your site. One of the ways is to add a section with related posts.
The blog post 11 SEO Tips for Bloggers gives the following guidelines which will help you optimize your blog’s Information Architecture:
- Base it on your proper niche keyword research.
- Take what your users are searching for and expecting into consideration.
- Improve the usability of your blog.
- For monetization purposes, give your users naturally to the Call To Action pages.
- Create an awesome user experience while organizing the content.
- Support your most important landing pages.
- Allow proper PageRank flow with internal linking and navigational solutions.
Short, your blog shouldn’t be in shambles, like a disturbed colony of ants.
Because if you have a user-friendly site, one which is easy to navigate through, it is a big plus.
Make your site structure such that every page of your blog is easily accessible from every other page. This way your visitors can find whatever they are looking for, from wherever they are on your site. And this, with just a few clicks.
For more information about Information Architecture Optimization, please see this article.
So, those are some intermediate level SEO tips you can use to improve your on-page SEO. They will make it easier for search engines to understand the topic of your content.
The more relevant they find your content, the better the chances that they will rank them highly in their search results.
I hope those new bloggers who read the intermediate SEO tips did not have much difficulty in understanding them.
Now, we’re going to level three which deals with highly effective advance SEO tips for bloggers.
III. 15 Advance highly effective SEO tips for bloggers
At this level, the SEO tips and insights for bloggers are a bit more technical. So some may require a complete background in SEO. Failing that, you could do some research or seek help from a developer in order to implement these tips and insights.
The first highly effective SEO tip for bloggers we’re going to look at is the indispensable Yoast SEO plugin.
I had long read about it but didn’t install it until recently. When I saw what it was doing for my SEO I had wanted to kick myself.
23. Install Yoast SEO plugin
If you have a WordPress blog, it’s in your interest to install a Yoast SEO plugin. It is one of the must-have WordPress plugins for new bloggers and affiliate marketers. It makes handling your SEO affairs a breeze.
One thing, Yoast enables you to easily optimize your articles.
You simply choose the main keyword(s) for your topic. Then the plugin shows you whether or not it / they has / have been well utilized in the title, URL, body text, and description of the article.
It does so with green, yellow and red dots.
If your article is perfectly optimized, Yoast will display a green dot at the top right hand side of the WP admin panel. If it needs a little improvement, you will see a yellow dot. But if a lot of improvement is necessary, it will indicate a red dot.
More interestingly, it also tells you if your content is easily readable. It even gives it a readability score. To top it all, it gives you suggestions on how to improve it.
Yoast SEO plugin is free to install.
Here are some of the features of the free version:
- Breadcrumbs control: if your theme supports Yoast breadcrumbs control, you can easily customize your breadcrumbs.
- Technical stuff in the background: Yoast will let you directly edit robots.txt, htaccess file, or sitemap.xml without any additional software. For example, with just one switch, you can pick whether you want to put posts in your sitemap or not.
- Automatic canonicalization of duplicates: This is the must use feature if you’re not familiar with fixing duplicates issues.
- Title and metas management: There are plenty of options to set to show a great custom meta title.
- Search Console Integration.
- Social: You get OpenGraph data, Twitter Cards, and other cool stuff.
There is a premium version.
Here are some of the extra cool features of the premium version:
- Technical support: You can receive Yoast support for up to one year from the date of purchase of the premium version.
- Redirect manager: This reminds you whether or not you want to redirect a just-deleted page. It’s also possible to manage redirects in the form of a table, or by REGEX (for advanced users).
Check Tomek Rudzki’s great article on how to use regex in SEO.
- Internal linking suggestions: You will get suggestions on which posts/pages you should link to in your new post. It’s important to first indicate your cornerstone posts. These are important pieces you want everybody who lands on your site to read.
- Social Preview: Lets you check how your post will look when shared on Twitter or Facebook.
24. Avoid duplicate posts
Avoid having duplicate posts on your blog.
A duplicate is the same page accessible through multiple URL addresses.
Some of the most common causes of duplicate content are:
- Keeping both, www and non-www, as well as http and https versions of your website
- Print pages
The reason to avoid such pages is that a search engine might find it difficult to decide the correct version of the web page.
Get rid of them all on your website.
Fixing a duplicate content is simple.
To do so, the mainly three ways available to you are given by 11 SEO Tips for Bloggers that I quote:
- Redirecting duplicated pages
- Setting a link rel=”canonical” tag (this is a hint for Google as to which webpage is main – “canonical”)
- Using the parameter handling tool in Google Search Console for some cases, (Crawl ->Url Parameters)
You can also fix a duplicate content issue using redirects.
Here, set a 301 redirect on duplicated pages pointing to the original. This helps when http and https versions of your website answer with a 200 OK status code.
When you want to keep a page, use canonicals to ensure the user experience. This also works for cross-domain canonicalization.
In the URL parameters section of Google Search Console, you can find all of your website’s URL parameters. Using this information, for example, you can tell Google that all the URLs containing parameter ?ref are passive. This means that they don’t change the content of the web page.
From this time you are giving Google a hint that https://mysite.com/blog/post?ref=AWeber is the same as https://mysite.com/blog/post?ref=MailChimp. And Google will actually crawl just a representative of each group. That is, Google will crawl either https://mysite.com/blog/post?ref=AWeber or https://mysite.com/blog/post?ref=MailChimp, but not both.
This will save your crawl budget and avoid keyword cannibalization.
However, if your parameters change the page content displayed to users, e.g. pagination https://mysite.com/blog?page=1, which definitely is different from https://mysite.com/blog?page=2, then pick another option from the drop-down list and select how a parameter affects the page content.
In this case we want to index every URL containing this parameter, because the content changes for each value of the parameter.
25. Install Screaming Frog
I’m surprised how my research for this highly effective SEO tips for bloggers made me learn new highly effective SEO pointers.
One of them was screaming frog described in the same 11 SEO Tips for Bloggers.
It is a crawling software that you can download and install on your desktop. The free version has a limit of up to 500 pages for a single crawl (list mode is unlimited).
Screaming frog visits all the pages of your website the same way as the Googlebot. It analyzes your website and provides you with fresh insights on what is going on.
The application does the crawling page by page to find all the links within them, all files, images and others. You can obtain the findings in the form of reports in CSV or Excel files.
You can pick a specific report to study. The extracted data can help you optimize your website.
Elephate gave the data directly available in the application (through tabs) as:
- External links – all the links found on your website pointing outside of it.
- Response Codes – all the URLs of your website with status codes; this helps to discover how many broken pages, redirects, and server errors are on your website.
- Page Titles – the titles of all the found webpages.
- Meta Description – the meta descriptions of all the pages found.
- Meta Keywords (This is not something you need to care about).
- H tags – how H tags are used in all the found webpages.
- Images – lists of all images found on your website.
Data available after exporting a specific report:
- Redirect chains – finds all redirects across your domain and extracts all that point to another redirect.
- Canonical errors – finds all web pages with rel=canonical tag pointing to a page that responds with anything other than a 200 OK.
- Rel=”next/prev” report – this report shows errors with pagination indicating attributes.
- Hreflang – there are 4 reports concerning Hreflangs:
- Errors – rel alternate pointing to web page responding with anything other than a 200 OK.
2. Missing confirmation links – if on page A there is a hreflang link to page B, on page B there must be a link to page A. This report shows pages that are missing these confirmation links.
3. Inconsistent language – if on page A there is a link to page B and it indicates that it’s in English, but the page’s C link indicates it’s in Spanish, then Google will misunderstand the hreflang.
4. Non-canonical links – if there is a link to page B on page A, but page B then redirects to page C, page B is non-canonical and it’s an error.
You can download Screaming Frog here.
26. Use Google Webmaster Tools
This is another top of the highly effective SEO tips bloggers should take seriously.
Google Webmaster Tools give you warning about things going wrong with your blog to correct them before it is too late.
For this, it provides you with diagnostics, tools and data to keep your site in good health.
From the Webmaster Tools Search Console, you can see:
- Which of your pages are indexed in Google
- How your website shows up for Google’s bots
- If Google’s bots are having difficulties crawling your website
- If your site has been manually penalized by Google
- If your website has been hacked
- Links pointing to your site
With this service, Google enables you to analyse your blog through an outsider-lens. Things like how it appears in the search results, how many people click your links, what position it holds, etc.
This information can be critical for your blogging efforts. This is because it removes all guesswork, giving altering perspectives into how Google treats certain aspects of your blog management.
Of course, if you’re new to it, the process will take you some time to get a hang of it.
Fortunately you get an extensive knowledge base of articles and a forum to help you take care of any issues Google finds with your blog.
xxix. Create Google Search Console for your Blog
A Google Search Console is a free online Google service. It provides you data, tools and diagnostics to maintain Google-search-friendly website and apps.
“Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results.” – Source: Google Search Console site.
The Google Search Console allows website owners to submit and check sitemap, check and set crawl rate. It also enables you to maintain a list of internal and external pages linked to the site and receive notifications from Google about manual penalties.
You can also see which keyword searches on Google led to the site being listed in the SERPs (Search Engine Result Pages), raise page removal requests, etc.
The search console also gives you suggestions on what improvements you need to make in the HTML of your site. Besides, it highlights AMP issues, gives search traffic analysis, and tells Google the country and language of your site. Furthermore, it reviews the mobile usability of your site and much more.
As you devote more and more time to the optimization of your site, you will appreciate how useful the Google Search Console is.
Then add your website to Google Search Console now.
To do so, go to www.google.com/webmasters.
If you already have Google Analytics installed on your site, it’s as simple as connecting the accounts.
Tip: Don’t just set your site up on Google Search Console and forget it. Check your Webmaster Tools on a regular basis to make sure everything is working correctly.
xxx. Set a Preferred Domain
The first thing you have to do when you set up Google Search Console is to set a preferred domain.
This is because when a new site is created, multiple URLs of it are created by default. Thus, your blog can be accessed through http://www.yourblog.com, http://yourblog.com, http://yourblog.com/index.php.
This dilutes the SEO value of your blog.
So, you need to tell the search engine which of the URLs is your preferred domain. In other words, how do you want your blog URL displayed: yourblog.com or www.yourblog.com.
Then you must add a <link> element with the attribute rel=”canonical” to the <head> section in the .htaccess file of the preferred page. And also to the other variants of it, as follows:
<link rel=”canonical” href=”https://yourblog.com” />
N.B.: From the last update I received from Google newsletter, it looks as if they now take care of this themselves.
xxxi. Integrate Google Analytics
The only way to really be able to improve your website is when you can analyze the efforts you are putting into it. And what can help you analyze the performance of your website is Google Analytics.
When you integrate Google Analytics into your blog, you will see how many times your blog post has been visited / read. You will also know how many of the visitors were new users and how long they stayed on the page/ site. You will also find out how many pages they viewed in one session, from where came, etc.
All these indicate your users’ / readers’ behavior. If this behavior is good, search engines interpret it as a sign of the usefulness of your site.
With all that knowledge from Google Analytics, you can figure out what is working for your site and what is not. Then take corrective action.
Let’s say your blog and the posts have a very high bounce rate.
For the blog, it could mean that it takes too much time to load, generally more than 3 seconds.
For the posts, your article title was maybe misleading. So, your content did not match what it promised the reader. So they left. Other parts of your article, like the introduction, could also put a visitor off.
Whatever the case, what this boils down to is that people are not reading your content, which is not a good sign.
Those and other parameters affect the SEO value of your blog. You therefore have to take this highly effective advance SEO tip for bloggers seriously and install the Google Analytics plugin in your WP blog/ site.
Get an XML Sitemap
This highly effective SEO tip is important for bloggers. Sitemaps are what help one quickly find pages one is looking for.
Every site has two sitemaps: HTML and XML.
The HTML sitemap, generally found at the footer and / or at the sidebar of every site page, is for users. The XML sitemap however is for the search engine crawlers.
All posts or content on your blog / site need to get indexed by the search engines. That is, it is crucial that they be entered into a catalog of the search engines.
From there, they are pulled out when people search for terms related to the posts’.
Before that, search engines crawlers have to scan your site to index the posts or content. They can do this work better and faster if you help them know exactly where what they should look for can be found on your site.
This is where an XML sitemap comes in.
Besides, do you remember that we said every blog has a daily crawling budget? Yes, every site does and this depends on how updated the site is.
So if a site’s crawling budget is 12,000 pages, Google will crawl only 12,000 pages of it daily. But if you don’t set the priority and frequency, the crawlers will randomly crawl and index 12,000 pages.
But what you need is for Google to crawl your new and updated pages first. So that they get indexed quickly.
This is where an XML sitemap comes in again, to direct the crawlers to these new and updated pages and content.
If you are using a WordPress blog, you can download a good XML plugin. This will generate the sitemap for you. It will even notify major search engines every time you upload new content onto your blog.
Avoid Unnecessary Dilution of Your Page Authority
Now, let us look at another very important SEO tip bloggers ignore.
These require you to add external links in your articles.
See this article for how to make money blogging.
So if you run an affiliate marketing blog like I do, you will embed links to some affiliate products in your articles for your readers. This way you make some affiliate commission by directing your readers to where they can buy, for example, the best:
- Didital products (CBProads)
- EBook making software (Designrr)
- Email autoresponder (AWeber)
- Keyword research tool (Jaaxy)
- Affiliate marketing training (Wealthy Affiliate)
- SEO services (TheHoth)
- Easy money-making program (EasyCash4Ads)
- Resell Rights Products (Resell Rights Weekly)
- Classified ads (classifiedads.com)
- Weight loss program ( Fat Diminisher)
- Products for kids (Brainy Affiliate Porty Training, Give your child a reading head start)
As I said earlier, you’re not blogging for fun. Of course, you’re doing so to help your readers find solutions to their problems.
But how can you dedicate more time to offering them the finest articles and best solutions if you’re not earning anything to support your efforts? So earning from blogging is a must.
But you must exercise some caution.
Did you know that, as a general rule, Google equally distributes and passes the page authority of a blog to all the links on a particular page?
Let’s say the authority of your blog is X. And you have 7 internal links and 13 outgoing ones (as above) on your blog post page. Each link gets X/20 SEO value of your blog.
But there’s no need to panic.
You can ask Google to divide your page authority among only the 7 internal links (X/7), and ignore the 13 outgoing links.
You do this by adding the following code:
rel=”nofollow” in the <a> tag.
Let’s say you have this link: <a href=”http://www.outgoinglink.com”>Outgoing Link</a>
Change it to: <a rel=”nofollow” href=”http://www.outgoinglink.com”>Outgoing Link</a>
You can easily do such a change in the Text view while editing the Post in WordPress.
Want to keep a tab on all the outgoing links on your website? Then download the NoFollow browser extension in your Chrome browser.
Once enabled, it will highlight all the NoFollow and DoFollow links on your blog or site.
You must try to avoid Google Penalty at all costs
Don’t ever get your website penalized by Google.
For, once that happens, it is almost impossible to get it to rank on Google again. So, make sure to always be in the good books of Google.
In this wise, simply follow some best practices.
One of them is to shun keyword stuffing. Others are to write original content and to write good length content. The recommended minimum length for an article is 350 to 400 words.
Do not use misleading titles. (They will bring readers to your site. But they will click themselves out faster than jumping off a boa constrictor’s tail you unknowingly stepped on).
Do not post duplicate articles. (Google will have difficulty deciding which the original is and index the wrong one or even ignore both).
Use images wherever necessary. (They break up the solid page of text and add that extra touch to your content. They also allow you to add more of your main keyword to the page).
I already told you in the highly effective SEO tip for bloggers N° 13 to protect the comment section of your blog. This is the icing on the cake regarding that point.
To avoid Google penalty, Vandana Baria advises in 15 Important SEO Tips Every New Blogger Should Know to keep your post’s Comments section disabled, if you use WordPress.
His argument is that “if you don’t do this, all the spam comments with spam links posted on your blog posts will get approved automatically and Google will penalize you for sponsoring spam links.”
Vandana is right about Google not liking spam comments. It’s not a good experience for your readers. But I don’t advise disabling your blog post’s comment section at all.
Comments are necessary for SEO. They show your engagement with your readers. As Wealthy affiliate says:
“Visitor Engagement (Comments)
More comments equate to more trust and authenticity. Encourage visitors to leave comments by engaging them to do so within your content.”
With Visitors Replying to visitor comments plays a big role is how trusted your content is, and how it is perceived. Always have the last word to comments on your site to promote further engagement and illustrate that folks can expect answers when they engage on your site.”
30. Update old posts to keep them current
Creating new content regularly takes a lot of work, time and energy. This problem can be solved if you have a lot of old content on your blog.
Just revisit these and choose those which are still good. That is, evergreen content which hardly becomes outdated.
Look for some current information, valuable tips or insights you didn’t include before and use them to rewrite the post.
Posts that rank okay but are not great are especially indicated for an update.
So any time you find an old post on page 2 or 3, that’s something worth improving upon. This can send it to page one.
If you’ve not been doing this in your blogging, it’s time to heed this highly effective advance SEO tip and make your site rank higher.
31. Feature Influencers in Your Blog Posts
If you want to succeed in your niche, always look for ways to collaborate with influencers in that niche. One of them is to feature influencers in your posts.
This is what I did in 26 major influencers in blogging and affiliate marketing
That could mean interviewing or doing research on them for a post. You may also use a quote from them, a useful example or a piece of advice they provided.
This could be from a content, on YouTube, in a webinar, or at a seminar.
Featuring influencers in your blog posts can make them notice you. Then they may share your blog post with their audience. This will expose your blog to a wider audience and bring you new views and followers.
You may even reach out to them for collaborative purposes. Which brings us to the next related advance highly effective SEO tip for bloggers.
32. Build relationships within your niche
This often ignored key to success in blogging is an offshoot of the above tip.
You must strive to build relationships with thought leaders within your niche. For no person in any field of activity can function efficiently in isolation.
If you have been keeping to yourself, try connecting with others to form relationships within your niche. You will see amazing results in your work.
Listen to what author Ashley Faulkes says in SEO Tips For Bloggers: How To Squeeze More Traffic Out Of Google.
“I personally like to do almost everything myself,” Ashley says. “And I have a tendency to keep to myself. But, it is when I have connected with others, and formed relationships within my niche that I have seen the most amazing results. Like a post I did that featured 10 Pinterest experts, and now has over 2000 pins! That would not have happened if I did not know most of those people.”
Then he asks: “How else do you think people get so far, so fast in the world?”
“Relationships matter,” he affirms.
I guess you’re convinced now.
But if you’re wondering how this helps with link building and SEO, check these potential benefits of great relationships listed by the same amazing Ashley.
- People you know are more likely to share your content
- It is easier to get guest posting opportunities (I’ve known Adam for quite a while)
- When bloggers need to link to content on a topic, they usually link to authorities and people they know
- You will get more opportunities in general (podcasts, group interviews, personal interviews)
Ashley affirmed that many of the best opportunities he had had in the last year were from people he knew. And, even from people who had seen his stuff around.
Then he concluded, “It’s the seeds you sow today, that will bear amazing fruit in the future! So get out there and connect.”
Did you hear?
Okay. But know that it’s not easy to form relationships. It take time and effort.
But it’s worth striving towards. For it will make the biggest difference not only in your blogging career but also in you SEO!
Tell me, who wouldn’t like to kill two birds with one stone.
Don’t know the medium to the influencers in your niche.
Use some influencer research tools like InkyBee to find out.
33. Try your hand at different content formats
Traditional blogging content format is like this one you’re reading. But blogging now uses other types of formats. Like images, infographics, podcasts, and videos.
Using these new content types may make you reach a new audience or connect with your current one in new ways.
So try your hand at them to see whether or not they bring you more engagement from your audience. Also, if they bring more links to your posts, or more shares.
If any, or all of the content types mentioned here bring you those, then do create more of them.
34. Build the authority of your blog
If you think that Google only depends on algorithms to determine where websites rank in the search results, think again. For it also employs humans to manually review the quality of the websites that show up.
Google make its manual reviewers to judge a site based on its Search Quality Evaluator Guidelines. This document is a book over 150-page book long. It was made public only recently.
Like everything Google, it is an information goldmine.
Maybe Dominique came to this conclusion because the guide mentions E-A-T (Expertise-Authoritativeness-Trustworthiness) several times.
This means your content or website should show that contributors to them are credible. It must also show some level of expertise on the topics being covered.
However authoritative content doesn’t forcibly mean that it was crafted by a big name on the web. What it means is that it is the best resource on the topic.
Let’s say you wrote an in-depth piece titled Top 55 reasons why you should engage in affiliate marketing business. If it is more detailed and informative than a similar one on an authoritative site, your content could be the more authoritative one.
So strive to create more great content.
As you do this and continue to network, your blog will start to be recognized on the blogosphere. Thus, your authority will begin to be built.
35. Create epic content
This is another highly effective advance SEO tip bloggers should take seriously.
Many bloggers are content to write 500-word posts. Or, at most 1,000 words.
There’s nothing wrong with those. But what can make you a great blogger is the minimum 2,000 words post.
The problem for most bloggers with epic content is that it needs knowledge. (You can get it through reading or research.) It also takes time to write and demands a lot of effort.
But I tell you, it’s worth it.
It is the epic stuff that will get you noticed by avid readers and influencers. It will get you backlinks. Above all, it will make a huge difference in your blogging career.
Once you get used to writing epic content, you will churn out such posts without much difficulty.
So, let me relay to you some tips for writing epic content I got from SEO Tips For Bloggers: How To Squeeze More Traffic Out Of Google written by Ashley Faulkes.
- Write a more detailed version of something popular in your niche (it’s always possible to do better)
- Be sure to include lots of images, videos, examples, links to authority sites
- Detailed case studies always work very well as people like to learn from real examples
- Teach people something in extreme detail (with images, videos, worksheets, checklists and more)
- Even collections of amazing content can be popular, but add more detail or supplementary info than most people do
Examples of epic content cited by Ashley are stuff posted by Adam on the bloggingwizard blog.
“In fact, one of his recent posts on a content creation chat he had on SEM Rush Twitter Chat is well worth checking out,” Ashley advises.
Thank you, Ash.
36. Invest in SEO Tools
SEO can be handled manually. But, like many modern tasks, it’s more efficient to use tools. Hundreds of them are available to automate different aspects of search engine optimization.
xxxii. Keyword research
This helps to create content about topics that your target audience is searching for. The tools which will help you to brainstorm and streamline the keyword research process are:
xxxiii. Rank Tracking
As personalized search results become more popular, keyword ranking tools become less relevant. However, they let you know the approximation position of your content in the search results for your target keywords.
The suggested ones are:
xxxiv. On-Page SEO
Can you imagine yourself manually trying to implement all the on-page optimization tasks mentioned in this post? Not only would that be tedious but also your efforts wouldn’t be efficient. So, let these tools do the hard work for you:
xxxv. Link Building
As we said earlier, backlinks are one of the top search engine ranking factors. These tools are not the dangerous automated link building software. Such must be avoided. The following make it easier to find new opportunities to earn genuine backlinks.
xxxvi. Content Creation
Writing great content requires two things: targeting the right keywords and writing about topics that interest your target audience. These tools make it easier for you to come up with new content ideas.
xxxvii. All-in-one Tools
All-in-one tools perform several different SEO related tasks.
Do you need free tools from a great source? Then check this post.
37. Continue to keep an eager eye on SEO updates
Any or all of these techniques can enable you to rank high on the search engines. But don’t take it as granted.
Google and the other search engines like YouTube, Yahoo!, MSN and Bing are always improving their search results. This is why they come out with updates from time to time. When this happens, your blog may drop in search engine rankings.
You should therefore be on the lookout for SEO updates. This will help you implement new SEO techniques and keep riding high the search engine rankings.
On this score, here are some great sources:
Watch webinars over from Wealthy Affiliate
Summary of the main points
In the introduction you learnt what SEO is and why it is still important for you. Then concluded with how SEO works on-page and off page.
In the body, first, you discovered 5 basic highly effective SEO tips for bloggers.
They concerned what to write and making the structure for it. Then you learnt that you must write titles for both search engines and people. And to write to solve your audience’s problems. We ended the basic SEO tips by asking you to prefer quality content to quantity.
On this last point, there was a question as to whether content was still king. We deduced that quality content was rather the president because that is what Google rewards.
Then we came to 17 intermediate highly effective SEO tips for bloggers.
The first tip was for you to learn basic HTML to be able to handle the HTML of your blog posts. The next asked you to configure the Robots.txt file in Search Console. This will enable you to distribute the daily crawling budget of your website among your pages.
On minding your URLs, we saw matters like: to reset SEO friendly URLS and to transform ugly-looking URLs into pretty ones. Others were to format your post URL link and to provide meta tags. They include H1 title tag, subheadings H2 and H3 tags, and meta descriptions / snippets for your posts.
After that you received advice to use images in your posts. And also shown how to optimize them for SEO.
Then came the important tip of building internal and external links. You learnt to get them through guest blogging. You also discovered to get them by writing for article publishing sites and from other sites’ broken links.
After advising you not to resort to links manipulation, you were asked to use no follow external links. You also got the recommendation to create linkable assets and to keep spam links at bay.
The point on the usability of your site was meant to ensure good user experience. And that suggestion on the protection of the comment section of your post was to avoid spam comments. These dilute your page’s rank.
On the matter of keywords, you were taught to do keyword research and use long-tail keywords. The section showed you how to find such keywords and how to find money-making ones.
The text indicated to have your keyword in the post title and in the content a couple of times. Yet you must maintain the right keyword density (not too little nor too much). Finally you saw that Yoast SEO plugin can help you provide more keywords under the article posting page.
Then came the issue of schemas, a specific vocabulary of tags, you can add to your blog post’s HTML. These improve the way your page is displayed in the search results.
A similar idea to the above was to implement a structured data markup. This is the code of your website which help search engines understand your content. And to find and present the most relevant results to the user.
From there you were asked to have a look at the Google SERP page. This is to know what the search results page looks like for the term you’re targeting. Then you can optimize for such rich search results.
For your blog, you saw that you have to provide a good title, description, and footer text. This is to make it show in search results.
As for TF*IDF, you learnt that it is the algorithm which shows the weight of a keyword. And then came the tip of monitoring your blog’s performance. This includes such matters as checking your site’s loading speed and its mobile-friendliness.
The last intermediate highly effective SEO tip for bloggers concerns making your blog’s information architecture neat and simple. This will help your visitors easily find other content on your blog.
As for the 15 advanced highly effective SEO tips for bloggers, it began with the advice to install the Yoast SEO plugin. It makes handling your SEO affairs a breeze. Another software to install was Screaming Frog, a crawling software that you can download and install on your desktop.
On the contrary, the next tip asks you to avoid duplicate posts which can confuse search engines. However, you must use Google Webmaster Tools.
The first one proposed was Google Search Console. It provides you data, tools and diagnostics to maintain a Google-search-friendly website. And the first thing to do with it is to set a preferred domain.
The next was to integrate Google Analytics to help you analyze the performance of your website.
After the tools, the first tip you got was to have an XML Sitemap. This is to enable the search engine crawlers find your posts. Another useful advice was to avoid unnecessary dilution of your Page Authority. You do this by adding rel=”nofollow” in the <a> tag to external links.
Yet another important tip was to avoid Google Penalty at all cost. This is because you may not get to rank on Google again.
Coming back to content matters, you were exhorted to update your old posts to keep them current. You should also feature influencers in your blog posts and build relationships within your niche. These will get you noticed and promoted.
You have also to try your hand at different content formats and build the authority of your blog. Advice to create epic content was not left out.
Then you ought to invest in SEO Tools for keyword research, rank tracking, and on page SEO. Also, for link building and content creation. Or, simply acquire all-in-one tools which perform several different SEO related tasks.
And the final piece of advice was to continue to keep an eager eye on SEO updates. This is because SEO rules are always changing since search engines seek to improve their search results. You could be taken by surprise by SEO updates.
It is my hope that these highly effective SEO tips for bloggers have given you a new perspective on how to get search engines to give your blog traffic.
If so, don’t forget to keep these SEO tips in mind the next time you sit down to write a blog post. You might be surprised by how much of an impact these tips make on your traffic.
I’m sure you’ve realized that you don’t have to be an SEO guru to benefit from it.
Tip: Keep following this blog for more knowledge on blogging and affiliate marketing.
Now, it’s your turn
So, what are some more highly efficient SEO tips for bloggers I didn’t treat here? Or what do you have to say about this post or sections of it?
Let us know below, and thanks for your valuable contribution.
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