Here are 37 highly effective SEO tips for bloggers. You’ll learn what SEO is, its importance, how to do it etc. and benefit from Google for years to come.
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As a blogger you need highly effective SEO tips. But new SEO tips for bloggers are popping up around the Web all the time.
That makes it even more difficult, especially for new bloggers, to know the steps they have to take to get their content showing up higher in search engines. It appears like SEO tactics are popular today, and obsolete some months later.
Despite several changes to the algorithm* Google uses to determine which content will rank for searchers’ queries, the best practices for SEO have remained fairly consistent over the years.
[*An algorithm is a process or set of rules followed by a computer for doing complex calculations. Can you imagine how complex it is for Google to judge and rank billions of blog posts from millions of blogs based on hundreds of different factors?]
If you make the effort and stick to these concepts and tactics, you’ll be much more confident with SEO.
You wouldn’t be the anxious marketer losing your sleep and quietude when Google is updating Penguin, Panda, or Hummingbird on Webmaster.
Short, you wouldn’t feel like you were going to be devoured by these animals Google is always brandishing at you. Instead your site and posts will rank high in the search engine result pages.
You would also stop listening to birds of ill omen. Those who have pronounced the demise of SEO, and advise you not to worry anymore about Google!
No, SEO isn’t dead at all. It just keeps changing. That’s all. And all you have to do to stay on top of the game is to know what works and what doesn’t.
So we’re going to look at 37 highly effective SEO tips for bloggers. Specifically, you will know what SEO is and why it is still important to you. More importantly, you’ll learn how to do SEO and benefit from Google for years to come.
What is SEO?
As the name suggests, SEO (in full, Search Engine Optimization), means optimizing your blog / website and posts / pages for search engines.
It consists in following a set of guidelines of various search engines like Google, Bing, MSN, etc. to increase the visibility of a blog and its contents.
Know that SEO is to a blog what fuel is to a car.
Your car is well made. The engine is powerful. But if your car has no fuel it’s not going to budge, even an inch.
Idem for websites and posts.
Your blog is well designed. Your posts are perfect. But if they are not search engine optimized, they won’t bring you even a trickle of traffic.
This is because search engines are one of the top traffic generators for most blogs.
But “SEO optimized content” doesn’t mean stuffing keywords into paragraphs and headers. This will result in barely readable blog posts.
That’s not what SEO is about at all.
Basically, SEO is about telling search engines that your blog is a relevant resource for people searching for information about your topic / industry. So that they direct them there.
It’s when they have to figure out how to let search engines know that your website is relevant to different queries that a lot of bloggers and marketers get lost. They resort to tactics that, instead of helping their websites, seriously hamper them.
Of course, SEO isn’t a quick fix. But given attention, it can be your biggest source of traffic over time.
Which brings us to…
…Why SEO is still important
There are a lot of places you can get traffic from to your website.
Some of them are social media, your email list, and forums. Others are Youtube videos, referrals from other bloggers, guest blogging, etc.
But, the biggest source of organic traffic to blogs is still the Google search engine.
In fact, people use Google more than any other site to search for information.
That being so, the changes in Google’s algorithm and guidelines are what you should be keeping in mind while taking care of your new blog’s SEO. So that your articles are the first that people find when they are looking for something.
Say, do you remember the last time you used the other search engines like YouTube, Bing, Yahoo!, and MSN to search for something online? I bet if many people even know there are any other search engines apart from Google!
And when people are searching with Google, it is usually to find information, seek solution to a problem, research or buy a product.
These are golden opportunities to seize to get traffic, leads, and customers.
For, when SEO makes your posts appear on the first page of the Search Engine Results Page, this means high visibility for your content. These searchers are then directed to your website for knowledge, and eventually, purchase.
Thus, your website starts attracting more traffic, which in turn increases the authority of your blog.
This is especially true if you target the right keywords.
…How does SEO work?
SEO is a series of tactics which enable you to control on page and off page SEO.
On Page SEO includes elements which make up a web page. These are article quality, how well it’s optimized for keyword and meta value for that article. It also concerns HTML code, giving appropriate titles to every page, images, etc.
Some of the on page SEO you should do every time and which we will look at here are URL/Permalink, title, meta description or snippet, etc.
See also this post by Rand Fishkin over on Moz.com.
Off-Page SEO makes use of link building (backlinks), increasing link popularity by submitting open directories, search engines, link exchange, etc.
What are some of the many factors Google considers when ranking content in its search results for particular keywords?
They are things like the freshness of the content, the quality of information it provides, and relevancy. Others are other relevant content linked to that article and user-friendliness of the page.
Google and other search engines have their own algorithms* and a set of guidelines. Through these they determine which articles / content should be displayed on top to searchers looking for something online.
You already know the SEO basics which consists in including keywords in your titles and headings. And also in filling out your meta description and promoting your work on social media.
But to truly stand out in the competitive world of online content marketing, you need more in-depth SEO tips than that. And that’s what we’re going to see.
That said, here are 37 highly effective SEO tips for bloggers that you need to start implementing right now.
They are divided into three levels:
- 5 basic highly effective SEO tips for bloggers
- 17 intermediate highly effective SEO tips for bloggers
- 15 advance highly effective SEO tips for bloggers.
We will begin with level one:
I. 5 Basic highly effective SEO tips for bloggers
The first part of highly effective basic SEO tips we’re going to see concerns content matters:
1. Think about what you’re going to write
Before they think of what to write, regular bloggers plan their writing calendar well in advance. Remember the saying, failing to plan is planning to fail?
It’s true. If you don’t take the time to plan out topics and deadlines, it will be tough for you to stay consistent in your publishing.
So, pick a relevant topic to write about.
Then, give careful thought to the message of your post. Which main question does it answer? What do you want to tell your readers?
The gist of the matter can be generic to start with.
A working title guides you so you can start writing your post.
For instance, as a blogger, you might want to write about how to use SEO to rank blog posts. Along the way, you might come up with alternative ways of approaching that topic to help you focus on your writing.
Now, think about what is the main purpose of your text. And what you want your visitors to do at the end of the page.
For example, if you are writing about how to start an online business on a budget, you probably don’t need to provide them with information about getting started with an angel investor.
These questions prevent you and your blog from serving generic stuff instead of the real stuff your readers actually want.
So, write down the answers to these questions before you start writing.
As we will see later, keywords are necessary to write content that ranks. But their importance is primarily from a research perspective to get the basic on page SEO right.
I mean, a blogger must think more in terms of topics and how to optimize the user experience. And worry less about relying too heavily on keywords. This is especially helpful when planning your content.
What’s paramount is to write your content without worrying too much about SEO. This will make you to be focused mainly on your readers, which is more important.
See a detailed post on this by Marcus Tober.
That said, let’s go to the second highly effective basic SEO tips for bloggers.