If you have been marketing your MLM business online for any while, you most probably have realized the importance of getting website traffic.
Aptly said, no traffic, no online business.
This strategy you’re going to learn for generating website traffic can help the search engines like Google, Bing, and Yahoo!, but particularly Google, to determine the importance of your website and assign the proper page rank to it.
Know that the higher the page rank, the more traffic your website will get.
It used to be that the more links you have pointing to your website, the better your rank, leading to higher website traffic.
And this was not a problem since there are many tools available for automatically building links to your website. Even link exchange directories are a good tool to get more website traffic.
When Google changed their algorithms a few years ago, however, the importance of the sheer number of links became less significant for website traffic than the quality and relevance. Sites with tons of backlinks tumbled in the rankings.
This year (2019) Google has again updated its algorithms and many sites once gain got affected. I know many website owners who reported sharp drops in traffic.
The importance to get traffic is now placed on mobile usability, publishing frequency, content quality and variety, visitor and your engagement (comments left by your visitors and your reply), and site trust.
Many network marketers have one or more replicated or their own affiliate sites they market. Getting quality website traffic that will convert to sign ups and sales is a common challenge with these turbulent changes.
But all is not lost. Every challenge is a test to look for ways to do better.
So here are four good methods to drive website traffic to your affiliate site:
This is the traditional method to get traffic to your site. It is therefore not for nothing that we say content is king.
That saying remains as relevant today as when it was first coined, and risk to remain so for a long time to come, if not forever.
Content is the lifeblood of any online business.
Therefore writing and posting articles to your website is one of the most effective ways to suck organic traffic to it.
Good SEO-optimized articles give you an advantage as they get incoming links to your website through webmasters linking to it and also by comments left by visitors.
Therefore if you post well written articles on your website targeting appropriate keywords (especially low-hanging ones), they will bring you traffic for a long time.
This is because those posts remain consultable on the internet for a long time.
Optimize your website
To designate a rank to a web page, the search engines consider both the internal and external profiles of your website.
What are the internal and external profiles of a website?
The internal profile of your website includes Meta tags (the meta tag does not have so much weight nowadays), heading tags, keywords (long tail keywords), targeted content, and internal linking of website.
The external profile of your website however designates the websites that are linking to your website.
Therefore typically optimizing replicated MLM websites for the most frequently searched keyword phrases specific to a certain target market will bring you traffic.
Use anchor text
Google now places some weight on the internal and external links of a website.
The internal links are those pointing to or from one of your posts to another one, both on your website. The external links however are the other websites or their posts that your site or posts link to.
Anchor texts are the words used to accomplish this.
It is the clickable text of a hyperlink.
It can have a big impact on target website traffic and also on the search engine rankings.
And for a reason.
An anchor Text lets the search engines know the content of the web page it links to. It also enables website visitors to have more information on a subject that interests them. But first, it lets them know if the destination they’re being sent to is of interest to them.
So an anchor text helps Google accomplish its aim of looking for valuable user experience for website visitors.
Google therefore privileges a website having appropriate anchor texts. This “Google love” helps improve your website’s search engine ranking.
A good way to set up anchor text for an affiliate site is to purchase a redirect url and then put the anchor text using the correct keyword in that url.
Therefore linking your posts of similar content together and your website to others in the same niche will get you quality website traffic.
Use website tools
Website tools make your site user-friendly.
By doing this, they get you more website traffic.
New scripts and innovative schemes for the visitor help you get more inward links. And as we know already, these build you more website traffic.
You can offer free giveaways like an e-book or a software, or introduce new exciting sections relevant to your website, like a contest.
These will make your website enticing for the visitors.
Here are some website tools to consider for use on your website:
Getting website traffic for your MLM business website is a critical activity that can make the difference between the success or the failure of your online marketing.
Learning to master and consistently using these 4 simple but powerful methods will drive that website traffic that will convert to sign ups and sales.
I wish you good luck in your endeavor.
You may also want to read:
- 3 keys to increasing your mlm blog traffic
- Summary of All About Keywords – Part IX: Traffic à gogo low hanging fruits keywords
- All About Keywords – Part VIII: Traffic-sucking Diamond ultra-keywords giveaway
Before I forget, here are some businesses to consider:
Wealthy Affiliate Training and SiteRubix Website
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Before you go
Which of the traffic methods mentioned here have you been using for your internet marketing? Can you tell us about the others we haven’t mentioned here? Thank you for your contribution.
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