5 Reasons NOT To Have a Marketing Strategy – And some Suggestions

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An efficiently performed marketing strategy will bring you your best clients, the ones that will excitedly buy your items. Yet some companies have 5 reasons not to have one.

 

Laptops, mobile phones, headphones, and other devices on a meetng table to signify 5 Reasons NOT To Have a Marketing Strategy – And some Suggestions

 

Affiliate marketing is the wave of the future and we would like to share our number one recommendation in the affiliate marketing field and we will gladly give you a free tour!

 

Any ethical strategy which can bring you good business should be considered, right? So why does not every organization have a marketing plan?

 

 

Let’s take a look at some 5 reasons we found why you might not:

 

1. “We had a marketing strategy as soon as, however it didn’t work. It isn’t worth the time to put another one together.”

You started your company with a marketing plan. You had high hopes for it. You tried to implement it but nothing worth writing home about came out of it. Therefore you’ve abandoned the idea of using one.

It isn’t because your first marketing plan didn’t work that any other would not succeed. Failure should not be a reason to give up but a motivating factor to continue the battle.

It was Michael Jordan who said he succeeded because he failed many times. And an African proverb which advises not to turn where you fell at into a bed. These two then recommend a constant renewal.

This is important because if you do not work the plan, no marketing strategy will work.

The preparation file is there for organization managers to utilize as a strategic recommendation throughout the year, as programs in the strategy are executed and as other opportunities occur.

Any marketing strategy that is shoved aside and forgotten as soon as it fails is an ineffective strategy.

 

2. “So-and-so had a marketing plan and it didn’t help his service at all!”

It’s not because others have failed that you also will not succeed. Don’t forget the proverb, “One man’s meat is another man’s poison.”

Marketing is a procedure, not a singular occasion.

A marketing plan is just the first step because it is a process. It points your organization in the way of best instructions by detailing marketing techniques and programs that will move you toward service objectives. You need to execute the programs in your plan so that you can evaluate program success.

Rarely does a marketing program work best on the first shot. Rarely.

It is therefore up to you to evaluate barriers to success, then play and tweak till you begin to get favorable results.

If you neglect critical follow-up, the majority of your marketing programs—whether you have a marketing strategy or not—will stop working or fall short of their capacity for success.

 

3. “Marketing planning is too hard.”

Composing a marketing plan does not have to be made complex. Besides, there are different levels of preparation.

Generally if something is too easy, it’s not worth trying. More complex marketing preparation procedures will result in more refined methods, with much better capacity for success.

If you have restricted resources, a top-line method to planning is much better than none at all. And many of these methods can be found free of charge on the internet.

One of them I find most useful is Business in a Box 2020.

 

4. “We do not know how to write a marketing strategy.”

In this age of the internet which has somehow levelled the playing ground for all, not knowing how to do something is no longer an acceptable excuse.

There are various books, software application, “tool kit” resources, and posts that take you through the detailed process of creating a marketing plan. Honestly, not understanding how is a reason but not a factor to avoid marketing preparation.

Once again check this free valuable resource: Business in a Box 2020.

 

5. “My organization is too small for a marketing plan.”

If you think your organization does not yet need a marketing plan it may never grow to the point where you realize it will need one.

This is because sound marketing method is critical to small business success, especially brand-new services. We can liken it to good nutrition for a baby. Give it what it needs and it will grow well and healthy. Avoid doing that and it will be rickety.

Stats vary widely depending upon the source, however the majority of reports point out failure rates for small companies at 65% to 90%. Knowing ahead of time how you will contend and how you will achieve success in your market can considerably increase your possibilities of success.

Your marketing strategy is an essential secret to small business success. If you do not have a current plan, begin one today. Your business’s success depends on it.

Good luck with your marketing strategy!

 

Summary conclusion

Why does not every service have a marketing plan?

“We had a marketing plan, but it didn’t work,” some disappointed small business owners will say.

No marketing plan will work if you do not work the plan. If you neglect vital follow-up, many of your marketing programs—whether you have a marketing strategy or not—will stop working or fall short of their potential for success.

Your marketing strategy is an essential secret to small organization success.

Affiliate marketing is the wave of the future and we would like to share our number one recommendation in the affiliate marketing field and we will gladly give you a free tour!

 

You may want to read:

 

Online awareness creation 6 LinkedIn

Affiliate Network – Do I Need One?

How to keep away from Affiliate Marketing Rip-offs

Being an Affiliate Marketer and the Benefits

Enersource International – A Review

3 Simple Actions To Generate Income in Your MLM Business

90 Reasons Why 90 per cent of Online Businesses Fail (Part II)

At Times Deciding To Get Work At Home Concepts Can Confuse And Fluster

ACN Review

Wealthy Affiliate Webinars: An Introduction to Funnels

The Importance of Planning Your Online Money-Making Activities

 

Akoli

Your personal guide to securing your future online

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Posted on: March 24, 2020, by :

8 thoughts on “5 Reasons NOT To Have a Marketing Strategy – And some Suggestions

  1. I know I have said several of those excuses before. Marketing, and the best avenues to do so, can sometimes really confuse me and I’m not sure of how to best do it. I certainly don’t want to be wasting money into marketing that won’t be effective at bringing traffic to my site. Do you happen to have any suggestions as to what types of marketing would be the best use of my money (if they require money at all)?

    1. Hi Steve,

      It’s good to know that you have said some of those excuses before. Yes, many business owners find marketing confusing. This is why they hand over their marketing to specialized companies. This way you’re sure you’re not wasting money with marketing that isn’t effective at bringing you traffic and making you sale. If you Google your specific problem and need, I’m sure you’ll find appropriate solutions.

      However, you can sign up here* and also get the 2 free eBooks below which will help you get traffic to your website: 1. Setting up your first website guide and 34 days to 7,000 daily visitors blueprint, both by SpinRewriter.

      * N.B.: I will get a commission when you sign up. Go ahead and do it only if you agree to it.

  2. Your article was so good I pinned it to my page. Thank you. 

    How does Business in a Box 2020 make their money if they do not charge for their service? 

    I am having trouble driving traffic to my website about foods healing you. What is your quick fix? Your article was timely for my current issues.

    1. Hey Amy,

      I’m thrilled you found my article so good that you pinned it to your page. Thank you.

      I really don’t know how Business in a Box 2020 makes their money since they do not charge for their services. Unless they are totally altruistic, there will be further services which cost money.

      If you are having trouble driving traffic to your website about foods healing you, my quick fix is below:

      You can sign up here* and also get the 2 free eBooks below which will help you get traffic to your website: 1. Setting up your first website guide and 34 days to 7,000 daily visitors blueprint, both by SpinRewriter.

      * N.B.: I will get a commission when you sign up. Go ahead and do it only if you agree to it.

  3. Hi.  I like this site.  The approach is right on the mark.  Highlighting the need for a marketing strategy should be a no-brainer and companies who do not have one are setting themselves up for failure.  This is highlighted in 5 easy to read examples which probably encompass the top reasons and excuses for companies to fail, showing a lack of understanding of the importance of marketing. 

    We are al in this for business reasons and as affiliates we are taught the use of advertising and marketing. Well done

    1. Hi D Buckley,

      Thank you for your appreciation of my site and the approach in this article. A company without a marketing strategy is like a vehicle without fuel. Where can it go to? That’s why I agree with you that a company without such a strategy is setting itself up for failure. You’re also right that such an attitude shows a lack of understanding of the importance of marketing.

      Thank you for your valuable comment.

  4. I have bookmarked your page. It is not often I see blogposts adressing the topic of  marketing strategy. I agree you need to work the plan to make it work or else it is just a nice document with nice words and intentions on. I constantly need to adjust my plan to follow up as you say and to evaluate if my strategy is right. I think Business in a Box is a great tool. And I do agree that it is important to have your goals pointed out before you create a strategy. Preparation is half the job. Great Article and I will pop into your website now and then.

    1. Hello Hilde,

      I’m thrilled that you have bookmarked my page. It was my pleasure writing about marketing strategy. Working the plan to make it work else it becomes just a nice document with nice words and intentions on is tantamount to saying that action speaks louder than words. You’re right to constantly adjust your plan to follow up and to evaluate if your strategy is right. Marketing is a plan but not like mathematics or physics. Sure, Business in a Box is a great tool. I agree with you that goals should be fixed before creating a strategy. You’re always welcome back here.

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