Editor’s note: This post is based on Affiliate Bootcamp course, Phase 1, Lesson 7 of 10 offered by Wealthy Affiliate.
You’ve finished creating your website, and now what?
You need to fill it with content. A set of initial legal content even before thinking of posting your niche content.
The initial content you need to post on your new website before launching it are the following pages:
Disclaimer and Disclosure
The Importance of Content
You know that a car is not what we know it to be without the engine. A piece of land also becomes a farm only when it is filled with plants and/or animals.
In the same way, your website is worthless without content. That is what search engines like Google, Bing and Yahoo exist for. And that is the “meal” they serve to searchers online hungry for information. And that is what will bring authority to your site.
So if you strive to build out an SE0-ready website (as discussed earlier) and create quality, relevant content for it, you are certainly going to secure your future online.
Do You Have to be a Writer to Succeed Online?
Unfortunately this is where many people starting to run a website get paralyzed. They think you must be a “writer” to be able to write content for your website.
No, you DO NOT have to be a writer at all to be a successful online worker.
If you don’t need to be a writer, what must you be then?
You simply need to be a communicator. Somebody who can communicate with your audience. Just the same way you would with a friend or a family member.
This means that you don’t have to try too hard. You just have to write simply and in a conversational tone.
In addition to that, if you put the emphasis on helping people, you will build trust. And that is what is going to lead to long term and sustainable success online for you.
SiteContent, a Writer’s Dream Platform – Amplify Your Content Creation at Wealthy Affiliate
You have a computer that you can use to write your content, right?
Right, but not so right.
Your content, the lifeblood of your website, is too important to be treated so lightly.
It is in recognition of the importance of content and the need to simplify the content creation process for affiliate marketers that Wealthy Affiliate has put SiteContent at the disposal of its members.
If you are either a Starter or Premium member, you have access to the SiteContent platform. It has incredible features which will lead to more efficiency, accuracy, and speed with your content creation.
To access the SiteContent platform, just go to the Websites menu.
Certainly you are dying to learn the unbelievable features of SiteContent that can make your life as a “blogger” much more efficient.
Okay, here they come:
- 100’s of critical grammar and spelling checks
- Duplicate content checker
- Automated publishing directly to your website
- Writing goals and accomplishments
- SEO analysis and checks
- Content structure analysis
- Ability to template content
- Vocabulary enhancement suggestions
If you’re a Wealthy Affiliate member, this is where you will be creating all of your content. You can also set writing goals and leverage the “feature rich” platform for writing.
Maybe like people who are not “writers,” despite my assurance earlier on, you are still worried about your writing skills.
Well, agonize no more.
The SiteContent interface will help you know where you are making writing errors. More importantly, it will help you correct them in a very efficient manner.
You’ll agree with me that if you’re a Wealthy Affiliate member, this is going to be your go to writing tool.
Being that this tool is exclusive to Wealthy Affiliate members only and you’re not yet one but itching to use it, what remains to be done?
Are you worried about how to use it?
If you can use a computer, you’re good to go.
Yet, Kyle, the co-owner of Wealthy Affiliate, has created a little walk-through of SiteContent. It will show you around the platform and teach you how to get the best out of it.
Pretty straightforward but powerful, huh?
Now, let’s see the first initial content you must create for your brand new website.
Task 1: Writing Your About Me Page POST
Did you know that to establish a brand online in any niche, what you need to do is build trust with your audience? And the best way to initially do this is through an About Me page?
That’s why on every successful website, you will find some information
about their brand, who they are and why they want to help people.
So, your first task today is to create your About Me page. And naturally you know where to go to?
Of course, there is no better place than the SiteContent platform.
But your question may be how to write an about me page for a blog, a website or a blog.
What to write in your about me page or how to write one is not a problem at all at Wealthy Affiliate.
You already have the framework for your About Me page outlined in your Templates tab.
The advantage of being a Wealthy Affiliate member is that you can simply click on the About Me template.
It will take you into the SiteContent editor.
This is where you will be creating your content for your About Me page.
Like every blog content, the first thing to do is choose a title that is appropriate for your content, in this case, the about me page.
You can write this in several ways, such as:
- About Me
- About NAME (ex. About Akoli)
- About SITE (ex. About Secue Your Future With Us, or About S.Y.F.W.U.)
- About Us
The most widely used and the option that I always see for blogs is “About Me” or “About Akoli.”
For corporate sites you would find “About Us” or “About Secue Your Future With Us”, or “About S.Y.F.W.U.”
I prefer these because they sound natural. Besides, they resonate and create the most trust.
This is because they are the most direct.
It feels like the blogger is here only for you. They are here to help. Which should be the case with your site.
Now, you have to populate the content.
N.B.: This About Me page template is just that, a guideline. As you work with it, you can add new headings or ignore others. Of course, it’s your story and you are master of the content here. In short, only you know the story you want to tell and how best you want to tell it.
Therefore don’t treat this like a rigid exercise, something like the Ten Commandments of God. You are YOUR OWN brand. You can build out your content in any way you like. Use this only as a good guideline.
When done, you click the Publish button in the right corner, right above your editor.
You will get a pop-up asking you to choose how you want to publish the content.
It is a 4-step process which goes as follows:
Step 1: Choose your website to publish to: In the example case it will be “realdealaffiliate.siterubix.com” website, or, secureyourfuturewithus in my case.
Step 2: Choose “Post” or “Page”:Choose “Post”. The reason is that “Post” is the only page which enables people to leave comments and feedback on your content.
Note that after all this set of initial content, all other article you publish will be done as a “Post”.
Step 3: Choose the user:Since this is a new site, you will in all probability only have an Admin user. Choose that. Later on you may use your own name as your user.
Step 4: Choose the URL plug:You may leave it “as is”. While there’s no need to change your URL plug, there are instances where you have to remove stop words as they affect SEO.
Now, click Publish.
SiteContent will run a duplicate content check. Since you wrote your About Me page in your own words, it will be 100% unique. It will therefore be published directly to your website after the check.
Need to see an example of an About Me page?
Check my About Akoli page.
This is a requirement of all major affiliate programs and all advertising platforms.
This content is somewhat a formality and the document is very much standardized.
Then you have to make a few edits within the content to update the sample Policy and adapt it for your website.
So, Change YOURDOMAIN.com => Your Website URL
For my website, I changed it to secureyourfuturewithus.com.
For example, you will want to carry out: Change YOUREMAIL@YOUREMAIL.com => Your Email Address
This could be any email. Either the one linked to your own domain or a free account like gmail or yahoomail. You can also leave this out and provide it to people later.
You must publish as a “Page”.
SiteContent will warn you about this being a duplicate content when you attempt to publish. Go ahead and do so. You will soon learn to block the search engines from crawling, following, and indexing this page.
**Note: A duplicate content is not good for a website. Google will slap a penalty on you for that.
To avoid Google penalty for duplicate content, log into the back office of your website (WordPress Admin area) through the SiteManager or through SiteContent. Once you are within the editor for this page, scroll down to the bottom of the page. You will see the following settings:
Task 3: Adding a “Disclaimer and Disclosure” Page
You need a disclaimer for your website if you don’t want to be held legally responsible for anything you publish on your blog.
In short, a disclaimer protects you from lawsuits. This is because by having a disclaimer, you “disclaim” or “deny” liability for the content you publish on your blog.
It is important to tailor your disclaimer to your specific niche and business. For example, if you are a health coach, you don’t want people to construe anything on your website as medical or health advice. Should someone rely on this information as advice, follows it, but doesn’t get the same results as you did, then that person can sue you for their damages.
Other things a Disclaimer does for you is to protect you from issues such as the accuracy and completeness of the content on your website. Not everything you publish on your website may be up to date or accurate at all times. Besides, information changes rapidly. So you don’t want to be held liable for any inaccuracies found in the content of your blog.
As for a disclosure, it is where you reveal to your visitors all the necessary information regarding a product or service, in order for them to make a well-informed decision. This also includes your affiliate relationships. The Federal Trade Commission (FTC) requires you to disclose to your visitors any financial rewards or commissions that you will receive if they click on your affiliate link to make a purchase.
In the United States and recently in the European Union, the FTC takes consumer rights very seriously.
For these reasons, you should always ensure you have a proper disclaimer on your blog to comply with the rules.
On the SiteContent platform, there is as well an Affiliate Disclosure Page Template. All you have to do here also is load up the example document from your templates.
Then you may have to make a few edits within the content to update the sample Disclosure and adapt it for your website.
Now, Publish the Affiliate Disclosure to your website.
You must publish as a “Page”.
You haven’t seen an example of an Affiliate Disclosure?
Click to check my Disclosure and Disclaimer page.
Most website owners such as bloggers think the “Terms and Conditions” are optional and don’t publish them on their websites.
This is a terrible mistake since your “Terms of Service” serve multiple purposes.
They stipulate all your website rules and regulations. For example, what is allowed on your site and what is prohibited.
I think you see how much having this initial legal content on your website can protect you from legal liability and help resolve many disputes in the future.
When you do, simply create a “Terms and Conditions” Template for it by adding it to the SiteContent tool at the “Create a New Template” area.
Now, publish the “Terms of Service” to your website.
You must publish as a “Page”.
Task 5: Create Contact Me Page
Have you ever had your account blocked or otherwise at big social media sites like Facebook or Pinterest and needed to contact them?
You may end up in a psychiatric hospital if you attempted to find a way to do on their site. Short, you’d never find a way to contact them.
I can tell you it’s maddening enough.
Save your website visitors who need to contact you this headache. Mind you, you’re not Facebook. Maybe they can afford to do that.
So, the information you need to supply are:
Company and/Owner’s name
State (If applicable)
Fax number (If necessary)
Telex address (If applicable)
Now, publish the “Contact Me” to your website.
You must publish as a “Page”.
You’ve surely seen several Contact Me Pages?
But if you want to see mine, click here to go to my “Contact Me” page.
Task 6: Create a Menu
Your last task is to set up the initial navigation on your website.
WordPress furnishes you default menus. But they work in very strange ways and can be really awkward to use. This is why you must create a Custom Menu for your website.
It is also important to know how to use them right from the outset of your business.
Navigation is a critical element to your user experience. And as Google is always looking for good user experience for website visitors, your navigation will ultimately affect your rankings. Google simply ranks sites with proper navigation better. So this is not something to take lightly.
In view of its importance, Kyle has created a video walking you through the process of creating custom menus.
You can check it out below:
To create a custom menu, the first thing you need to do is go to the Menu management section within your WordPress admin area.
Under the Appearance, click the Menus sub heading.
This will take you to the custom menu creator.
Under the left tabs, you will see a Pages section.
Your posts are not added to your navigation by default. So you need to click the Posts tab. A list of your Posts will show up.
In this example (see image below), Kyle has only created the About Me page.
Click the check box associated with that.
Then click the Add to Menu.
Your About Me page has now been added to your menu structure.
From here you can reorganize your menu in any way you like.
This will put it to the “left” of this within the live menu on his website.
Under Menu Settings, he also made the Display location, Main Menu. Check this box and this will put this menu as your main navigation at the top of your page. Now, click the “Save Menu” button and you are set.
For example purposes, here is what Kyle’s live website looks like with his newly updated menu.
You are all set here.
So, that is how to set up your initial content framework on your website and also your initial navigation set out.
You’re all set to go out and make a place for yourself within the online world!
Any comments that you may have on this post are warmly welcome. The comments box below is the place to join in the discussion. Thank you.
Your personal guide to securing your future online