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6 ways to find the best topics to blog about

Starting a blog is nothing compared to publishing new blog posts regularly. Yet blogs need content constantly. How do you fill your editorial calendar with new blog post topics? This post will give you 41-in-6 ways to find blog posts that are engaging, helpful, captivating, and valuable.

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Newbie bloggers often get writer’s block.

But a successful blogger finds ways to beat the writer’s block for good.

No matter the stage of your blog journey, you need to brainstorm unique and new blog post ideas for your blog.

For no blog posts = no site traffic = no business = disillusionment with the online craze or regret about quitting the rat race.

But finding new blog posts is easier said than done. Because the hardest part about creating high-quality content is coming up with ideas.

This is because it’s tough to maintain the kind of idea consistency you need to be a successful blogger.

Yet it’s that consistency which makes it possible for you to churn out content all the time.

At the beginning of my blogging career, it seemed to me that the pros never ran out of ideas. I wondered how they managed to come up with ideas consistently.

I wished I could know how they did it.

Then I found it.

They use a system.

I cursed the days when I relied on my brains and my own abilities to create content. Because, sometimes that worked, but sooner or later, I ran out of ideas.

Another mistake I discovered about my blogging strategy was that I wrote on the topics and ideas that I thought my blog readers would want to read.

I didn’t even know that most readers came to my site with very specific interests and problems which they’re grappling with.

The problem with this method?

If you’re not giving your readers the tools they need to solve their problems, it goes without saying that there’s no reason why they should keep visiting your site.

The blog post How to find blog content ideas: 13 (very easy) ways
explained it this way: “If you are often thinking ‘what should I blog on today or this week’ — you’re in trouble. That question should instead be ‘what do my readers want to read today or this week’.

Effective blogging (aimed to make money and build brand) is about what the target audience wants — and NOT what you want them to want. If you’re thinking the other way around, you need to set your priorities correct.”

Fortunately I discovered that top writers keep their blogging calendar bulging with ideas their readers care about.

“They rely on their systems to give them a never-ending stream of ideas, which gives them the tools and resources they need to create compelling blog posts,” says Neil Patel.

Yes, the continual generation of new content is what keeps your blog audience engaged.

However, it can be a struggle to constantly come up with new topics to blog about.

“How can you quickly get unlimited great blog post topics?”

 

In this post, we will review 6 excellent ways covering 41 methods to get them.

Figure 6 to signify 6 ways to get great blog ideas
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The ways are:

  • Ask your audience
  • Use your own content
  • Use other people’s content
  • Turn to social media
  • Use tools
  • Count on yourself

Now, let’s look at the ways and the methods.

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A. Ask your audience

In this first section, we will talk about the following two method to find blog topic list:

  • Survey your audience
  • Customer questions for blog posts

Survey your readers/visitors/audience

 

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No one can give you better content ideas than people who visit your blog or could do so.

Do a quick homework and see where your audience mostly hangs out. Is it your Facebook page, other Facebook pages or Facebook groups of your niche?

Check these places and look out for what people are talking about.

Then survey them by creating a Google form (it is free) on which you ask your readers what they want to learn. Then give them multiple options to choose from.

You can distribute your form to multiple social channels and your email list.

Don’t forget to add ‘Other Ideas
options to the form. It can help generate new ideas (that you otherwise would never have thought of) from your readers.

We talked of distributing your form to multiple social media. But let’s mention Twitter as a medium for great responses. All you need is to ask short questions in your tweets and add hashtags.

Here are different ways to connect with your audience.

Common mistakes bloggers make in designing surveys

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Creating a reader survey is really simple, but it’s surprising that so many people get it wrong.

Let’s see the mistakes that they make.

They ask more questions than necessary

According to SurveyMonkey, the median length of most of their paid surveys is just 10 questions.

But the questions are less than that if the survey is just for fun. It’s more, if it’s a market research one.

How many times haven’t you yourself taken a survey and you got angrier as they indicated for you to turn the pages for more?

So don’t overwhelm your survey takers. Keep your survey questions and content to a minimum. Short, just stick to the essentials.

They ask yes/no questions

Such closed questions don’t give you the context you need to be able to extract something worthwhile from the answer.

To be able to figure out the real reasons behind respondents’ yes/no, you could next ask them to expound on their answer.

They ask multiple choice questions

Multiple-choice questions can work if you know what you’re looking for or if there’s a sort of an underlying plan.

Otherwise you’d have to add an “other” box here too at the end of each question, enabling answerers to shed light on their thoughts.

They ask the wrong questions

It’s mainly asking people you’re surveying to give the ideal solution to their problems. E.g.: “Which is your preferred email autoresponder?”

People aren’t often good at that.

What they excel at is to say what their problems are as well as identify what underlies their fear, pain, stress, or anxiety.

They ask leading or loaded questions

They are questions with a conclusion built into them. E.g.: “How well can you write a blog post?”

What this does is create an expectation in the reader. And it negatively impacts the quality of responses you receive.

Other examples of leading or loaded questions are:

Is WordPress your preferred blog theme? Yes or No.”

Is affiliate marketing the best way to earn online?” Yes or No.

In the two cases above, the better way to frame the questions could be:

What is your preferred blog theme?”

What is your favorite system to earn online?”

They ask double-barreled questions

They are questions which group different topics. “How easy or difficult do you find doing your online business beside your 9-5?

By forcing readers to respond to two questions at once you may dilute the results.

They use absolutes in their questions

Do you always watch YouTube videos from beginning to end?” Such questions put your readers into a difficult situation or position, especially if the answers to be given or provided (e.g. in a multiple choice question) are all wrong.

They offer the wrong incentive (or no incentive at all, although they should)

The wrong incentive will attract the wrong people, those who aren’t interested in your business. This will muddle up your survey data.

If people feel that they should get something for answering your question and they don’t see it, they wouldn’t bother with your survey.

They don’t give a sense of urgency or deadline

If there’s no deadline, a sense of urgency, or some kind of boundary, even if you’re offering an incentive or reward (unless it was too irresistible), potential respondents will postpone answering the questions.

They create clever survey questions

Questions like “What’s the easiest way to drive traffic that others haven’t found yet?” actually creates distraction, confusion, and abandonment.

In short, it turns readers off.

They use unclear language and jargon

It’s safe to speak the same way your audience does. If they use jargon, use jargon; if they use slang, use slang; if they use acronyms, use acronyms.

 

What are the solutions to these common survey mistakes?

Solution
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In order not to make these common mistakes and get information which isn’t as helpful as it could be, or even get ignored by readers, here are a few simple adjustments you can make to your surveys.

Ask a number of questions

Most readers won’t take your survey if the questions are too long or poorly designed. At best, they will begin and then abandon it.

So, when designing a survey, make a list of all the questions you’d like to include in it.

Don’t worry about the size or type of survey yet. Just get everything down.

Whittle your list down to the questions you need

To get as much feedback and ideas from people, simply avoid the mistakes mentioned above.

Send your surveys out only to the right people

Don’t try to get everyone to respond to your survey but only the most qualified people possible.

Don’t relax that requirement in any case, for example if you’re not getting the number of responses you expected. This negatively affects the quality of your data. Besides, the inaccurate data lets you make poor decisions which could damage your business.

To attract more responses, continue to promote your surveys in your marketing channels.

To get even more people to respond to your surveys, here are things you can do:

List source

Use customer questions for a blog post

Customer question for blog post ideas
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Your customers, who see you as a knowledgeable resource, come to you (in person, and via phone and email) with questions for which they’re looking for answers. It’s not ruled out there’re other people out there who have the same questions. This constitutes a great starting point for a blog post.

When you use this strategy, you’ll further establish yourself as an expert with your readers. You’ll also increase the likelihood that people searching for the topic will find your blog.

Related post:

Online value proposition 4: Continue to give your target audience what they want

 

B. Use your own content

Content is king
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In this first section, we will talk about how to find high demand blog topics by:

  • Repurposing your existing blog posts
  • Scanning your blog comments

Repurpose your existing blog posts

Did you know that you can use your old blog content to inspire new blog topic ideas?

Yes, there are many ways to optimize or repurpose existing content into fresh ideas. A fantastic resource to help you do that is Buffer’s Ultimate Guide to Repurposing Content.

Writing on that, Alexa says one of their go-to’s is auditing existing content for spin-off opportunities.

Good content dwells on a focused story, based on a single target keyword. However, several ideas can come out of that blog topic.

This very post you’re reading is about “6 ways to find the best topics to blog about”.

We can elaborate on the sub-titles to write 6 other articles. And, with the sub-titles, we can spin off 41 other articles.

Just this one article gives me 47 blog article ideas!

Even this section could be used to write “How to repurpose your existing blog posts.”

Do you see how just that one blog post idea snowballs into several ones?

To begin this process, go to your Google analytics to find your most popular blog post. Read through them and you would certainly find sections where your readers would benefit from more detailed information on them. You can also identify keyword phrases that could enhance the ranking and even be the basis of a new article.

For instance, we could use the last but one sub-section of the section above to write about “Common mistakes bloggers make in designing surveys and how to avoid them.”

Now we can link from this article you’re reading to each of the new articles, providing our readers more detailed information on the sections and sub-sections.

So, in addition to having a new blog topic, we have also gotten a new internal link to boost our on-page SEO.

You can also repurpose your less popular blog posts too. But this time you work more on headlines.

Finally, you can likewise experiment with your old blog content to add variety to your website content.

To add different content types, here are 19 different types of blog posts to kick start your creativity.

Your readers will love you for that!

Scan your blog comments for new blog post topics

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Blog comments are one of the best ways to get new ideas for blog posts.

Just go to your blog comments section and see what type of questions your readers are asking and for which they need answers.

You’re not getting enough blog comments?

Then check this post on how to get more blog comments.

 

C. Use other people’s content

Content marketing