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6 ways to find the best topics to blog about

Starting a blog is nothing compared to publishing new blog posts regularly. Yet blogs need content constantly. How do you fill your editorial calendar with new blog post topics? This post will give you 41-in-6 ways to find blog posts that are engaging, helpful, captivating, and valuable.

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Newbie bloggers often get writer’s block.

But a successful blogger finds ways to beat the writer’s block for good.

No matter the stage of your blog journey, you need to brainstorm unique and new blog post ideas for your blog.

For no blog posts = no site traffic = no business = disillusionment with the online craze or regret about quitting the rat race.

But finding new blog posts is easier said than done. Because the hardest part about creating high-quality content is coming up with ideas.

This is because it’s tough to maintain the kind of idea consistency you need to be a successful blogger.

Yet it’s that consistency which makes it possible for you to churn out content all the time.

At the beginning of my blogging career, it seemed to me that the pros never ran out of ideas. I wondered how they managed to come up with ideas consistently.

I wished I could know how they did it.

Then I found it.

They use a system.

I cursed the days when I relied on my brains and my own abilities to create content. Because, sometimes that worked, but sooner or later, I ran out of ideas.

Another mistake I discovered about my blogging strategy was that I wrote on the topics and ideas that I thought my blog readers would want to read.

I didn’t even know that most readers came to my site with very specific interests and problems which they’re grappling with.

The problem with this method?

If you’re not giving your readers the tools they need to solve their problems, it goes without saying that there’s no reason why they should keep visiting your site.

The blog post How to find blog content ideas: 13 (very easy) ways
explained it this way: “If you are often thinking ‘what should I blog on today or this week’ — you’re in trouble. That question should instead be ‘what do my readers want to read today or this week’.

Effective blogging (aimed to make money and build brand) is about what the target audience wants — and NOT what you want them to want. If you’re thinking the other way around, you need to set your priorities correct.”

Fortunately I discovered that top writers keep their blogging calendar bulging with ideas their readers care about.

“They rely on their systems to give them a never-ending stream of ideas, which gives them the tools and resources they need to create compelling blog posts,” says Neil Patel.

Yes, the continual generation of new content is what keeps your blog audience engaged.

However, it can be a struggle to constantly come up with new topics to blog about.

“How can you quickly get unlimited great blog post topics?”

 

In this post, we will review 6 excellent ways covering 41 methods to get them.

Figure 6 to signify 6 ways to get great blog ideas
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The ways are:

  • Ask your audience
  • Use your own content
  • Use other people’s content
  • Turn to social media
  • Use tools
  • Count on yourself

Now, let’s look at the ways and the methods.

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A. Ask your audience

In this first section, we will talk about the following two method to find blog topic list:

  • Survey your audience
  • Customer questions for blog posts

Survey your readers/visitors/audience

 

A hand ticking questions on a survey form
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No one can give you better content ideas than people who visit your blog or could do so.

Do a quick homework and see where your audience mostly hangs out. Is it your Facebook page, other Facebook pages or Facebook groups of your niche?

Check these places and look out for what people are talking about.

Then survey them by creating a Google form (it is free) on which you ask your readers what they want to learn. Then give them multiple options to choose from.

You can distribute your form to multiple social channels and your email list.

Don’t forget to add ‘Other Ideas
options to the form. It can help generate new ideas (that you otherwise would never have thought of) from your readers.

We talked of distributing your form to multiple social media. But let’s mention Twitter as a medium for great responses. All you need is to ask short questions in your tweets and add hashtags.

Here are different ways to connect with your audience.

Common mistakes bloggers make in designing surveys

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Creating a reader survey is really simple, but it’s surprising that so many people get it wrong.

Let’s see the mistakes that they make.

They ask more questions than necessary

According to SurveyMonkey, the median length of most of their paid surveys is just 10 questions.

But the questions are less than that if the survey is just for fun. It’s more, if it’s a market research one.

How many times haven’t you yourself taken a survey and you got angrier as they indicated for you to turn the pages for more?

So don’t overwhelm your survey takers. Keep your survey questions and content to a minimum. Short, just stick to the essentials.

They ask yes/no questions

Such closed questions don’t give you the context you need to be able to extract something worthwhile from the answer.

To be able to figure out the real reasons behind respondents’ yes/no, you could next ask them to expound on their answer.

They ask multiple choice questions

Multiple-choice questions can work if you know what you’re looking for or if there’s a sort of an underlying plan.

Otherwise you’d have to add an “other” box here too at the end of each question, enabling answerers to shed light on their thoughts.

They ask the wrong questions

It’s mainly asking people you’re surveying to give the ideal solution to their problems. E.g.: “Which is your preferred email autoresponder?”

People aren’t often good at that.

What they excel at is to say what their problems are as well as identify what underlies their fear, pain, stress, or anxiety.

They ask leading or loaded questions

They are questions with a conclusion built into them. E.g.: “How well can you write a blog post?”

What this does is create an expectation in the reader. And it negatively impacts the quality of responses you receive.

Other examples of leading or loaded questions are:

Is WordPress your preferred blog theme? Yes or No.”

Is affiliate marketing the best way to earn online?” Yes or No.

In the two cases above, the better way to frame the questions could be:

What is your preferred blog theme?”

What is your favorite system to earn online?”

They ask double-barreled questions

They are questions which group different topics. “How easy or difficult do you find doing your online business beside your 9-5?

By forcing readers to respond to two questions at once you may dilute the results.

They use absolutes in their questions

Do you always watch YouTube videos from beginning to end?” Such questions put your readers into a difficult situation or position, especially if the answers to be given or provided (e.g. in a multiple choice question) are all wrong.

They offer the wrong incentive (or no incentive at all, although they should)

The wrong incentive will attract the wrong people, those who aren’t interested in your business. This will muddle up your survey data.

If people feel that they should get something for answering your question and they don’t see it, they wouldn’t bother with your survey.

They don’t give a sense of urgency or deadline

If there’s no deadline, a sense of urgency, or some kind of boundary, even if you’re offering an incentive or reward (unless it was too irresistible), potential respondents will postpone answering the questions.

They create clever survey questions

Questions like “What’s the easiest way to drive traffic that others haven’t found yet?” actually creates distraction, confusion, and abandonment.

In short, it turns readers off.

They use unclear language and jargon

It’s safe to speak the same way your audience does. If they use jargon, use jargon; if they use slang, use slang; if they use acronyms, use acronyms.

 

What are the solutions to these common survey mistakes?

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In order not to make these common mistakes and get information which isn’t as helpful as it could be, or even get ignored by readers, here are a few simple adjustments you can make to your surveys.

Ask a number of questions

Most readers won’t take your survey if the questions are too long or poorly designed. At best, they will begin and then abandon it.

So, when designing a survey, make a list of all the questions you’d like to include in it.

Don’t worry about the size or type of survey yet. Just get everything down.

Whittle your list down to the questions you need

To get as much feedback and ideas from people, simply avoid the mistakes mentioned above.

Send your surveys out only to the right people

Don’t try to get everyone to respond to your survey but only the most qualified people possible.

Don’t relax that requirement in any case, for example if you’re not getting the number of responses you expected. This negatively affects the quality of your data. Besides, the inaccurate data lets you make poor decisions which could damage your business.

To attract more responses, continue to promote your surveys in your marketing channels.

To get even more people to respond to your surveys, here are things you can do:

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Use customer questions for a blog post

Customer question for blog post ideas
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Your customers, who see you as a knowledgeable resource, come to you (in person, and via phone and email) with questions for which they’re looking for answers. It’s not ruled out there’re other people out there who have the same questions. This constitutes a great starting point for a blog post.

When you use this strategy, you’ll further establish yourself as an expert with your readers. You’ll also increase the likelihood that people searching for the topic will find your blog.

Related post:

Online value proposition 4: Continue to give your target audience what they want

 

B. Use your own content

Content is king
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In this first section, we will talk about how to find high demand blog topics by:

  • Repurposing your existing blog posts
  • Scanning your blog comments

Repurpose your existing blog posts

Did you know that you can use your old blog content to inspire new blog topic ideas?

Yes, there are many ways to optimize or repurpose existing content into fresh ideas. A fantastic resource to help you do that is Buffer’s Ultimate Guide to Repurposing Content.

Writing on that, Alexa says one of their go-to’s is auditing existing content for spin-off opportunities.

Good content dwells on a focused story, based on a single target keyword. However, several ideas can come out of that blog topic.

This very post you’re reading is about “6 ways to find the best topics to blog about”.

We can elaborate on the sub-titles to write 6 other articles. And, with the sub-titles, we can spin off 41 other articles.

Just this one article gives me 47 blog article ideas!

Even this section could be used to write “How to repurpose your existing blog posts.”

Do you see how just that one blog post idea snowballs into several ones?

To begin this process, go to your Google analytics to find your most popular blog post. Read through them and you would certainly find sections where your readers would benefit from more detailed information on them. You can also identify keyword phrases that could enhance the ranking and even be the basis of a new article.

For instance, we could use the last but one sub-section of the section above to write about “Common mistakes bloggers make in designing surveys and how to avoid them.”

Now we can link from this article you’re reading to each of the new articles, providing our readers more detailed information on the sections and sub-sections.

So, in addition to having a new blog topic, we have also gotten a new internal link to boost our on-page SEO.

You can also repurpose your less popular blog posts too. But this time you work more on headlines.

Finally, you can likewise experiment with your old blog content to add variety to your website content.

To add different content types, here are 19 different types of blog posts to kick start your creativity.

Your readers will love you for that!

Scan your blog comments for new blog post topics

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Blog comments are one of the best ways to get new ideas for blog posts.

Just go to your blog comments section and see what type of questions your readers are asking and for which they need answers.

You’re not getting enough blog comments?

Then check this post on how to get more blog comments.

 

C. Use other people’s content

Content marketing
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In this first section, we will talk about the following ten methods to get unique blog ideas:

  • Amazon Look Inside
  • EBooks in your niche
  • Udemy courses
  • Comments on other blogs
  • Check out your competitors’ blogs
  • Research your competitor’ keywords
  • Consult your Customer Support Representatives
  • Follow the “news” in your industry
  • Seasonal content
  • Follow popular blogs in your niche

Use Amazon Look Inside

I swear my skin broke into goose pimples and a chill washed over me as I read through this brilliant idea from Neil Patel’s How to Come Up with 93 Blog Ideas in 10 Minutes.

At the end I totally agreed with him that “Amazon Look Inside is a great way to come up with lots of blog post ideas if you know how to use it. This strategy is incredibly simple and easy to use.”

Neil illustrated the idea with someone running an SEO company in 2017 and looking for topics to cover but not sure what to write.

To use Amazon Look Inside to instantly create a list of ideas, first, go to Amazon.com and type in your search query in the search box.

For this example, he used “SEO”.

Amazon Look Inside page showing results for SEO
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Next, you click on a book in the search results having the Look Inside logo.

Amazon look inside book in the search results having the Look Inside logo
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Get books with the right kind of information by checking for titles with a good ratio of positive to negative reviews.

Now, click on the book cover to preview the book.

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Finally, scroll through the table of contents.

Amazon look inside book showing table of contents
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See the number of fantastic ideas you can scoop up! Neil said with the entire table of contents there were 70+ of them from just this book.

Whew!

Do this with other books and you’d move from having fewer ideas to being saddled with more ideas than you can handle! Maybe you can begin using them for guest posts or even selling them to other sites. All you need is to outsource the works to other people.

Do you have to read the book for further ideas?

“I think it’s better if you don’t read the book,” says Neil Patel.

Why?

“You’ll want to approach these ideas with your own fresh perspective,” he adds.

This way you’d have a unique angle for the ideas or topics in the book which will translate into helpful blog posts your readers would love.

Why is this strategy so effective?

It leverages research already done to identify the ideas, objections, frequently-asked questions, and topics readers are looking for.

Use eBooks in your niche

Jeff Bullas gave a similar idea to Neil Patel’s in this blog post.

He illustrated it with the following 4 step process for using eBooks to find blog topics:

Step 1: Find a popular eBook in your niche on Amazon

Step 2: Open up its content page

EBook Everybody writes
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Step 3: Make a list of all the topics the book discusses

Step 4: Find a unique angle for each of the chapter topics and write about it

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Use Udemy courses

Udemy courses
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Udemy is a place for online courses where people go to learn a new skill and become a master at that skill.

You check out Udemy courses here.

I found this idea from Jeff Bulla’s 6 Ways to Find Blog Topics When You’re Stuck
also novel.

How does he suggest to use UDEMY for finding new blog post ideas?

Head to the site and check an online course of your interest.

Go through the curriculum. The titles and description of each lecture will help you get tons of blog ideas to create tons of blog posts.

Jeff cited this course which is awesome for marketing.

Use comments on other blogs

If you have been reading articles on influencers’ blogs in your niche (which you should), you’d have noticed that their posts garner hundreds of comments.

If you’re like many people, you just add your comments and slip away, oblivious of the fact that the comments constitute a mine where you can strike gold.

So, henceforth, try to go through the comments and read what the audience is saying.

But if you’re not reading any popular blogs in your niche, you’re losing out on a lot. Search for “leading blogs + your niche”. For example, leading blogs + SEO.

Choose the blogs you like and read their latest posts on a topic in your area of interest.

Go through their comment section and write down the consistent queries people are talking about.

Comments on Jeff Bulla's blog
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Then choose the blog topics you haven’t yet covered

Since you’re in the same niche, those leading blogs’ audience is somewhat similar to yours, if not exactly the same. So the questions they’re asking is useful for you to find blog ideas which when transformed into posts will resonate with your target audience.

Writing on this issue, socialmediaexaminer went further to suggest that you first provide a helpful response directly in the comment thread to all of a popular blogs’ readers’ comments and questions. Then, use the questions from the comment and your answer and create a blog post with that content.

Social Media Examiner says doing that on these industry blogs allows you to kill two birds with one stone.

First, you’ll be seen as an expert on that subject matter, which, in itself, will bring you traffic. Then the obvious, which is, your blog will be filled with great, helpful, and valuable content for your readers!

Follow popular blogs in your niche

This is another awesome way to find new blog post topics to write about.

Let’s say you write about ‘keyword research tools’. Go to Google and search for top blogs in that niche. Then check what they are writing about.

Make a list of Top Blogs that resonate with you and follow them.

If you check the content that delivers and gives value, you should be able to come up with ideas that actually wows your audience.

.This blog suggests using the following tips to find new blog post ideas from other blogs:

  • Read the content.
  • Go through the email newsletters.
  • Observe comments of other people.
  • Go deep when reading posts. You’ll find something new that’s not written on your blog.
  • Re-read content.

Check out your competitors’ blogs

Your competitors are websites doing the same or a similar thing as you. You’re therefore vying to attract the same audience. If you let them have the competitive edge, you might as well say forget your business.

It’s therefore in your interest to go to their individual websites and check the kind of contents they publish there.

That will indicate which type of blogging topics are popular and engaging. And you can use those ideas as inspiration to come up with a brand new topic and title.

You can even use tools like UberSuggest, SEMRush, and BuzzSumo for competitive analysis.

They will indicate the most popular and shared contents of your competitors. And there’s no better data to gather ideas.

Research your competitor’ keywords

Another great way to discover new content ideas for your own website is researching competitor keywords on their blogs.

Here below are the benefits listed by the alexa blog:

  • It gives you a glimpse into what’s been successful for others with audiences like yours
  • It reveals new keywords you might not have thought of
  • It improves your search rankings by having fresh topics to blog about

Alexa also gave how to find new topics to write about using competitor keywords and their Keyword Difficulty tool:

To begin, you enter your competitor’s website into the tool’s search bar.

Then you click the blue button Find opportunities to get a list of keywords that are driving organic traffic for them.

Alexa keyword difficulty tool start your search, step 1
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You can filter the list of keyword opportunities returned by Popularity and Competition. This will make you discover only the best opportunities for your site.

You can then scan through this list and choose the keywords which you think would make great blog ideas for you.

Further, you can favorite the keywords you want to save for later, or even start a new search to discover even more ideas.

Alexa keyword difficulty tool, step 2: start your search
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Alexa’s Keyword Difficulty tool allows you to search by keyword or by site, and lets you filter by the criteria that are most important to you. That way you only find the best keywords for your website.

Pro Tip: When you choose SEO keywords to blog about, focus on your Competitive Power — a measure of your site’s ability to rank for a keyword, based on your past performance driving organic traffic. The higher your Competitive Power, the easier it will be for your site to rank for more competitive keywords.

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Because these keyword opportunities are based on actual search patterns, they are highly relevant to your target audience. And because your competitors already use these keywords for their own blog topics, you know there’s proven interest.

Consult your Customer Support Representatives

Customer Support Representative
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When I worked in a small trading company as Imports Manager, I never placed an order without consulting the Sales Staff.

These people get direct feedback from customers and know better than anyone else what they’re buying, what they have stopped buying and what they will be buying going forward.

Like them, Customer Support representatives are also at the forefront of customer interaction. They constantly hear inquiries, questions, complaints, and concerns about your product and/or service.

Conferring with your CS team will therefore enable you to collect frequently asked questions.

To understand how people phrase these questions, you need to do some keyword research to come up with the right keywords you will target in your content.

You can do this with Alexa’s Keyword Difficulty tool to find the best keyword opportunity for your site.

Make sure your content follows all the best practices for on-page SEO.

Check this link for tips to create valuable educational content.

When you address customer support tickets items in blog posts:

  1. 1. Your CS and Sales teams get valuable, illustrative content they can share when speaking with customers and prospects.
  2. 2. If the question you’re answering hasn’t been addressed before, including your competitors, you may become the go-to authority for the answer. In other words,
    if you’re the only one with an answer, then you’re the one people listen to.
    And hopefully, you get more traffic to your website as a result.
  3. 3. You can build links internally and externally by linking to your product, linking to related content, and getting other sites to link to your content too.

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I love the Alexa Keyword Difficulty tool, I tell ya!

Follow the “news” in your industry.

Something new is always going on all the time in industries, even the most boring ones.

Scoop that news, especially if it is controversial, because they interest the public the most.

Now, use it to create content.

Use seasonal content

Seasonal content enables you to never run out of matters to blog about and thus gives you an upper hand in your content creation.

Being relevant issues, if you can put an interesting spin on popular seasonal events, they will endear you to your audiences.

It is advisable however to adapt your seasonal blogging ideas in consideration of your past performance.

You may try an infographic in place of a how-to article or, publish a little earlier to get the attention of more publishers.

In any case, the key to success with seasonal content is timing. Publish too early or too late and people will scoff at your content. Publish at the right time and you’ll have an Oh yeah!

That is why in their 2016 Content Calendar, Alexa mentioned the right times to produce, publish, and promote seasonal content based on popular events in 2015.

Alexa's 2016 seasonal content publishing calendar
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“You can use it to uncover what types of content have been successful in the past, and use it to find new topics to blog about throughout the year,” they said.

There’s even a downloadable editorial calendar, complete with seasonal marketing ideas to facilitate your content planning.

So, what are you waiting for?

D. Turn to social media

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In this first section, we will see the following nine ways to find the most popular blog topics:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Reddit
  • YouTube
  • Quora
  • Social media analytics
  • Social media groups

Facebook – Visit or join Facebook groups

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Facebook is a treasure trove of ideas, feedback, and opinions. You know that many people usually hang out and show up there, but did you know that includes also a number of bloggers?

Yes, they do so in bloggers’ Facebook groups. So such groups can be used to generate new blog post topics.

Once in these Facebook groups, simply use the search bar to get in and see what questions are being asked. You can also visit some popular Facebook groups for the same.

Become an active member of these groups, and you will swim in the questions being asked and the solutions proposed.

Don’t know any Facebook groups to join?

Here are 50 awesome free Facebook groups. As an icing on the cake, the link also gives you secret strategies to promote your content in these groups.

Here is a screenshot to help you:

Facebook questions for blog posts
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Twitter

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i. Find questions on Twitter

“Is it possible to generate ideas on demand with Twitter?” Neil Patel asks in How to Come Up with 93 Blog Ideas in 10 Minutes.

“Absolutely,” he says, “— if you focus your attention on the right tools.”

And one of these is RiteTag.

What does it do?

RiteTag enables you to search for hashtags.

That said, let’s see how to use the tool to find ideas on Twitter.

With the “All” tab checked, type in your broad niche keyword, like investing, banking, auditing, or accounting.

Note that you’re not looking for specific long-tail keywords but broad keywords that describe your industry, product, or service.

RiceTag for trending hashtags
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RiteTag displays a list of keywords together with the accompanying data.

RiteTag displays a list of keywords together with the accompanying data.
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Bookmark the keywords that best fit your topic areas.

You want to save them for later?

Go ahead and create an account free.

Now, type a generic hashtag into the search box to find more hashtags:

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Now, go over to Twitter.com and enter the keywords you’ve got like #howto, #question, #problem, #learning, #tutorial, #beginners, #tips, #tuts into the search box.

enter the keywords you’ve got like #howto, #question, #problem, #learning, #tutorial, #beginners, #tips, #tuts into the search box
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You can use your broad and generic keywords in any combination whatsoever.

Below are the tweets and content you can have.

tweets and content you can have
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Neil Patel says this process can easily get you 25, 50, and even 100 ideas at a time “if you’re willing to do the work”!

He suggests you could use BuzzSumo to analyze the content you find on Twitter. This will enable you “to identify backlink opportunities, understand social media reach, and create even more topic ideas.”

Apart from BuzzSumo, there are other tools you can use to create new ideas from the ones you discover on Twitter. Just check the above link, if you haven’t done so yet.

ii. Twitter Hashtags

You can use trending topics in twitter and hashtags to find blog topics.

When you tweet, add hashtags related to them. It really helps to find relevant content and new ideas.

For example, SheMeansBlogging used hashtag ‘#womeninbusiness’
and here are some blog post ideas which came up:

  • How Can Women Start And Survive An Online Business?
  • The 17 Amazing Women-Founded Startups
  • 3 Simple Ways To Help Women Flourish In Businesses

iii. TweetChats

Do you know TweetChats?

“They are regularly scheduled events where people from all over the world get together to have a conversation over Twitter about a certain topic,” says SocialMediaExaminer. “Basically, it’s an updated version of chat rooms, conducted over Twitter.”

Why can a TweetChat help you find blog content?

It almost always involves questions, answers, facts and opinions.

Now, I will let SocialMediaExaminer show how you can find TweetChats specific to your topic and area of interest:

  1. Open the Twitter Chat Schedule Google Doc.
  2. Open the Find box (click command + F or control + F).
  3. Search for keywords on your topic. For example, “finance” or “money.”

TweetChat 1
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Search for keywords related to the content focus of your blog.

  1. Once you find a match, use the Twitter Chat hashtag found in Column A (see image above).
  2. Take this hashtag and paste it into the box at the top of TweetChat. Click Go.
  3. TweetChat will give you all of the most recent tweets related to this chat.

TweetChat 2
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Note that you have to use these interesting tweets or questions as a starting point for your blog post.

In other words, TweetChats will serve for you to find tweets which can spark ideas for your blog content.

Pinterest

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If there is any great tool for generating quality content, new products, and lifestyle hacks, it is Pinterest.

It is a social medium that can also be used for finding new blog post topics.

Did you know that Pinterest has also become a search-engine traffic machine which produces thousands of blog posts?

There are two ways to find blog post ideas on Pinterest.

The first consists in entering your main topic or keyword in the site’s search bar. That will open up few other keywords and related searches of the topic. You’ll also see a screenshot like this:

Pinterest search results
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Foe the second way, you carry out a random search on Pinterest.

Since Pinterest has got millions of Pins on almost every topic, no matter the topic you are looking for, the tool will find new blog post topics for you.

Tip: Create a secret board where you can save all the important pins for inspiration. Visit the board when you need some fresh ideas for your blog.

Tip source

LinkedIn – LinkedIn Group discussions

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If you work in marketing or blogging niches, you can find LinkedIn Group discussions useful for generating new blog ideas.

For example, bloggers in entrepreneurship usually hang out in LinkedIn Groups and share content.

These discussions can help you to find trending topics and subjects, mainly from comments made.

Reddit

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This platform brims with blog content ideas.

But how do you find them to use for more blog post topics?

Reddit is a huge niche-specific community website for almost every topic.

Head over to the website, search for the relevant topic/subreddit/category and check the threads of the user-generated content titles for various questions.

Use them to generate more topics for your blog.

For more, please check How to use Reddit to discover blog ideas

YouTube – YouTube videos

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YouTube is not only the greatest video portal but also an awesome search engine. As such, it holds enormous possibilities for content ideas.

Go to YouTube and look for videos in your niche having the most views and engagement. Watch the videos, noting down any new ideas, tricks, and proven methods that you can convert into a blog post topic for your audience.

Quora

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Quora is a popular Q&A platform on a large number of subjects. Its users usually give descriptive answers containing facts, opinions and humorous stories which help bloggers to find new post topics.

Jeff Bullas gave a 5-step process for finding blog topics on Quora:

Step 1: Make a list of terms\keywords associated with your niche

Step 2: Enter each of those keywords in the Quora search box

Step 3: Go through the conversation and discussions that pop up

Step 4: Highlight parts of the discussion which you feel you could write about

Step 5: Write an awesome blog post on the content you highlighted, and bask in your readers’ appreciation

For example, he searched for SEO, and got the question in the image below, a topic on which he said he could easily write a guide on the best SEO plugins for WordPress.

Search for SEO, which got the question in the image
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As an icing on the cake, most of the plugins are mentioned in the Quora discussion (in the pink and blue box), relieving him of the need to do a lot of research for the post.

“And if you see the list of questions in the ‘Related Questions’ sidebar,” Jeff added, “you’ll notice this is a fairly popular question.”

Another way to find new blog post ideas on Quora is to ask a question and check how people respond to it.

Yet another way is to use the ‘Read’ option in Quora. You get a ton of ideas, and learn a lot too.

A fourth way is to follow a question about a specific topic of your interest. Then whenever someone adds an answer to that question, you will receive a notification from Quora.

A fifth way of using Quora website
to find blog post topics is to head to Quora’s sitemap. Then, go to your preferred category and visit the most viewed questions and answers.

This very post you’re reading was inspired by a Quora question. In fact, these days, most of my blog posts are based on Quora questions.

After writing the blog post, I summarize it as my Quora answer. Then I link to the blog post, bringing me valuable traffic from Quora.

See what SheMeansBlogging found in Quora with a quick research:

Content ideas found by SheMeansBlogging in a Quora search
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SocialMediaExaminer gave the following steps to find blog content on Quora:

  1. Go to Quora.
  2. Type your topic into the search bar. Quora will populate the list with common topics.

SocialExaminer's search on Quora for social media
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Quora search will suggest several topics available based on your search.

3. The results page will list popular questions and open (unanswered) questions. These unanswered questions are a golden opportunity to identify topics to blog about. It’s likely that others out there have the same question.

Quora search suggesting several topics available based on search.
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Use unanswered questions on Quora as a starting point for your blog content.

  1. Answer an unanswered question on Quora (optional).
  2. Take your answer and transform that same content into a blog post.

 

Use social media analytics

Nearly all the top platforms have one.

All you have to do is check out the metrics and find which post has the highest number of views
or engagement.

These are the posts that you can use for blog pots that your audience will love you for.

Besides, such blog posts can easily drive traffic from these platforms.

Tap into social media groups

We’ve already talked about Facebook and LinkedIn groups, but they are not the only ones. Even Quora has groups they call Spaces.

Join the groups in your niche and start looking for related queries and problems.

You’ll quickly get lots of ideas and topics to write about.

Jeff Bullas gave the following 4-step process when hunting for ideas in Facebook, LinkedIn and Google+ groups:

Step 1: Decide on the social media platform you feel most comfortable with

Step 2: Search for groups where your target audience hangs out

Step 3: Search for keywords related to your niche in those groups

Step 4: Go through the conversations and discussions that pop up to find topics that you can write about

Content ideas in LinkedIn research
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E. Use tools

Microscope as a tool
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In this first section, we will see the following fourteen blog topic generators:

  • Ubersuggest
  • Google search console
  • Google trends
  • Google search
  • Google Keyword Planner
  • KeywordTool.io
  • Jaaxy Keyword tool
  • BuzzSumo
  • Answer The Public
  • Headline Generator tools
  • Look into Bottlenose
  • Examine Topsy
  •  Podcasts
  • Email newsletters

Ubersuggest – How to figure out what your readers want

Do you know the problems your readers are confronted with? What about the topics they are keen on reading about?

You have no idea?

But at least you know the topic of your blog, don’t you?

Then, you can start from there to figure out what your readers want.

How?

Let’s see how Neil Patel explains it in this post with Ubersuggest, the awesome tool he built.

If you’re running a tech blog, your readers would do with product reviews on various apps, gadgets, and devices.

Let’s say, you decide with reviews on the Samsung Galaxy vs. the Apple iPhone.

You first go to Ubersuggest
and type in your keyword.

(If you can’t afford the paid version, the free Ubersuggest chrome extension can also help you find keyword ideas right from the SERPs.)

Ubersuggest chrome extension can also help you find keyword ideas right from the SERPs
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Next, click on “Keyword Ideas” in the left sidebar.

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Ubersuggest dashboard
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Here’s what the tool gives you:

Data returned by Ubersuggest tool
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In the left column are the list of keywords.

Now, analyze the data associated with each one, which are:

  • VOL – the average number of monthly searches in Google
  • CPC – the average cost per click to pay for a Google Ad
  • PD – paid difficulty, which is the estimated competition in paid search
  • SD – SEO difficulty, which is the estimated competition in organic search

What’s the value of this for your blog post title and the content itself?

It allows you to see and choose keywords with high volume, high CPC, and low SD.

From the image above, your choice would be “samsung galaxy vs apple iphone” since it’s the only keyword phrase with the highest monthly searches. 110.

Now, you need blog ideas that include your chosen keywords.

Click on “Content Ideas” in the left sidebar and you will get the following:

Ubersuggest Click on “Content Ideas” in the left sidebar and you will get the following data
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In the left column this time is a list of page titles, related to your keyword, which have already been published.

The data displayed for each page title are:

  • Estimated visits
  • Backlinks
  • Social shares

Thus, you can transform the already published titles into new, unique, and creative ideas, and also create content that beat the competition.

Examples:

Pocketnow.com has published a post called “Apple iPhone vs. Samsung Galaxy: Battle of the sevens”. You could write about “Apple iPhone vs. Samsung Galaxy: Who will win the Battle of the sevens?”

Themobileindian.com has posted an article “Samsung Galaxy S8 vs. LG G6 vs. Apple 7 Plus: The Battle for the best phone in the world is on.” Your content could be “Samsung Galaxy S8 vs. LG G6 vs. Apple 7 Plus: Who will come out victorious in the Battle for the best phone in the world?”

BGR.com has an article titled “Galaxy S7 vs. iPhone 6s: The 5 most important ways Samsung outshines Apple”. Yours could be “Galaxy S7 vs. iPhone 6s: The 10 most important ways Samsung outshines Apple”.

News18.com has published “Apple iPhone X vs. Samsung Galaxy Note 8: The Battle for Supremacy”. You could come up with “Apple iPhone X vs. Samsung Galaxy Note 8: Who will win the Battle for Supremacy?”

Do you see how, in a couple of minutes, and with just one free keyword tool, you can come up with lots of popular topics that receive a lot of search engine traffic?

Some blog post ideas you can create to attract more readers are content:

  1. Provides comprehensive reporting rivaling a well-known source like Consumer Reports.
  2. Create content that’s better designed. That could be with an interactive post, infographic, or well-designed chart.
  3. Shows consumers how to get coupon codes and free, hidden rebates from their phone company.
  4. Offers deep in-depth detail on each device, going into the engineering details most people miss.
  5. Gives consumers an apples-to-apples comparison.
  6. Create drama in the form of a story or experience with the device.
  7. Interview key players, influencers, engineers, or pundits on the devices.
  8. Provide all of the data on each device in a simple, easy-to-read format.

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The idea of using Ubersuggest is to come up with content that’s surprising, fresh, and which uses something of a unique angle.

If you don’t know Neil Patel and thought he couldn’t but raise his tool high, just listen to SheMeansBlogging:

I quote:

This is the new tool I discovered a few days back.

I entered ‘healthy chicken recipes’. The list opened up with more than 283 keywords around one topic which eventually helped me creating new ideas.

These are few blog post ideas after using this tool.

  • What types of healthy chicken recipes should be eaten after workouts?
  • List few healthy chicken recipes baked in oven
  • Share some healthy chicken recipes for kids.
  • Healthy chicken recipes with rice

and unquote.

Source

What about that!

Google Search Console

Is your blog linked to Google Search Console (and also Google Analytics)? If not, hurry and do it. Both are free tools from Google.

If you are already on GSC and you dig a little deeper into the data, you will learn a lot about how your blog is doing on Search Result Pages.

One other advantage is that GSC will give you quite a number of content ideas that are more likely to win you organic traffic.

How?

Log into your GSC account, head to the dashboard, hit the ‘Performance’ tab and scroll down.

You will find all the keywords your website is getting impressions for on SERP.

You will also get other data, like the Query, the number of clicks, Impressions, and the ranking position of your website for that particular keyword.

 

My Google Search Console performance report
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(To sort the data from highest to lowest, click on ‘Impressions’ or any other of the columns.)

Now, you can update your existing article with newer information to give it more depth.

Since the keyword is already doing well on your blog, a little attention will help get it ranked much higher on Google search results pages.

Related post (awesome!): 23 Experts on How to Use Google Search Console for SEO in 2019

 

Google trends

Head to Google trends and click on the ‘Hamburger’ menu.

Then, go to ‘Explore and search for relevant topics…

Google trends after clicking on the ‘Hamburger’ menu.
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Now, scroll down and look into the ‘Related Queries’ section.

Google trends scroll down and look into the ‘Related Queries’ section.
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If you check out both the queries on ‘Top’ and ‘Rising’, you will generate content ideas.

Google Search

The likelihood that you’ve done a search on Google is great, as everybody uses it to look for one thing or the other.

When you perform a search for a topic on Google, read some or all the top 10 pages and collect data. You could even find posts ideas on the next pages as well.

Google SERP page 1 on How do you find great topics to blog about
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On the first page, after a few results, you will see ‘People also ask’ and ‘Searches related to your keyword’ right down the page.

Google People Also Ask For for How do you find great topics to blog about
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Google SERP Related Searches
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Check what I’m saying when I put ‘How do you find great topics to blog about’ in the Google search bar:

Screenshots

Use Google Keyword Planner

If you are looking for the most common tool for finding keywords and their rankings, Google Keyword Planner is your logical choice. You can also use this free tool to find new blog post topics.

If you have a specific topic, head to Keyword Planner and type it in. The tool will give you multiple keywords around that particular topic. Refine your search with the tool and collect some good ideas for creating a blog post.

Screenshot

Use KeywordTool.io.

Like the Google Keyword Planner, you head to KeywordTool.io, enter your keyword phrase or topic, and the tool will spit out a long list of keywords for you

Go through these keywords of suggestions, questions, prepositions and you will come up with loads of content ideas.

Keyword tool search for How do you find great topics to blog about
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Jaaxy keyword tool

This is the Wealthy Affiliate keyword tool. All WA members get it free for research.

When you enter a keyword into it, the tool gives you:

  • keyword
  • Avg: Average number of searches the keyword receives every month
  • Traffic: Visits to your website if you achieve first place ranking in Google
  • QSR: Quoted Search Results (number of competing websites ranked in Google for the exact keyword)
  • KQI: Keyword Quality Indicator (Where Green is great, Yellow is OK and Red is poor)
  • A scale based on traffic and competition, the higher the score, the more likely you will rank for the keyword on the first page of Google (Scale of 1-100, the closer to 100 the better)
  • Availability of domains related to the keyword

Jaaxy serach for How do you find great topics to blog about
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Want to give it a try it free? Click here.

 

Use Blog Ideas Generator by HubSpot

Blog ideas generator homepage
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If you’re looking for a tool that gives you enough topics to write about for the next few months to a year, and which will also help you to kickstart your blog SEO strategy, then try Blog Ideas Generator by HubSpot.

This is a free tool which the creators hope will help bring better content on the web.

Besides, your blog ideas will be unique to the blog idea topics you submit in the tool. Then you incorporate these blog post ideas into your existing blog strategy.

Here’s how the creators suggest to use the tool:

  1. 1. Enter up to five nouns for topics you want to write about
  2. 2. Click “Give me Blog Ideas.”
  3. 3. In a matter of seconds the tool will generate a week’s worth of blog ideas. You can also unlock a year’s worth of blog ideas and more information on how to modernize your SEO strategy if you are interested in learning more.

Use BuzzSumo

An excellent tool for doing blog topic research, BuzzSumo is used by most of the big names in the writing industry to generate viral-worthy topics. No wonder, as it is an awesome tool to conduct research and collect content ideas.

The tool shows everything; from the posts that readers absolutely loved, to the social media shares they generated.

Buzzsomo
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If you learn to use it properly to get content ideas for your blog or business, you would find Buzzsumo (whether the free or the paid version) becomes the most powerful weapon in your blogging arsenal which can give your business a big boost.

To find blog topics on BuzzSumo, follow this 4-step process:

  1. 1. Go to Buzzsumo.com
  2. 2. Type in a keyword related to your niche
  3. 3. Make a list of all the popular topics, and add them to your editorial calendar
  4. 4. Give your own spin to those topics and get writing

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BuzzSumo can be used in two ways:

  1. Keyword Based search
  2. Domain Based Search

SheMeansBlogging searched using a keyword ‘Bullet journal ideas’ and got the following new blog post topics to write on bullet journaling:

  • How to use a bullet journal for productivity?
  • Weekly layout ideas for bullet journals
  • How to use a bullet journal for better mental health?
  • Bullet Journal Hacks.
  • Why you start a bullet journal?

Do you see how powerful this tool can be?

Use Answer The Public

Answer The Public is a creative tool for finding every variation of a search term. An awesome visual keyword tool, it helps you to find headlines, keywords and, of course, new blog post ideas.

Head to the site and enter your keyword. Be patient, for the visual image takes a few minutes to load. You will be told so anyway.

This gives you two images; one for questions and the other for prepositions.

These are the list of ideas SheMeansBlogging got on inputting “birthday ideas” as the keyword in the tool:

  • What are good birthday ideas for a girl turning 14?
  • What are some cheap birthday ideas?
  • How to make surprise birthday ideas for your fri

 

Answer The Public search on How do you find great topics to blog about
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Use headline generator tools

If you are looking for what I would call “new blog post ideas à gogo”, then the following headline tools are for you:

See how SheMeansBlogging tried different keywords and got multiple titles for new blog post topics:

See how SheMeansBlogging tried different keywords and got multiple titles for new blog post topics
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Use Bottlenose

I never heard about this tool until I began research for this article, and I’m happy I found it.

Bottlenose analyzes activity across all of the major social networks to provide you live social intelligence. You can then “surf the stream” to discover what’s trending in social media in real time.

Here’s how to use the free Bottlenose Search:

  1. Open bottlenose Search.
  2. Type your topic directly into the search bar OR, select a popular topic from the list that’s provided.

Bittlenose search page
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Bottlenose goes to work to search for real-time mentions of your topic in social media.

  1. 3. The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.

Bottlenose 2
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Bottlenose displays trending content in various formats.

  1. 4. The Sonar tab shows trending topics that are similar and related to your topics. For example, my search on #blogging is linked to many other trending topics and subtopics as you can see below.

Bottlenose 3
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Sonar shows links among trending social media topics.

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See how Bottlenose enables you to find trending current-affairs topics which make for attention-grabbing blog posts?

By using Bottlenose to create content around what’s trending in social media in real time, you can come up with engaging content.

Use podcasts

Do you love podcasts?

Sometimes, we just don’t have the time nor the interest to read long form content. So you slide on your headphones, close your eyes and listen to some popular podcasts by influencers in your niche.

A podcast has not only become a new interesting way for obtaining knowledge and information on multiple subjects but also for generating content ideas for your blog.

Use email newsletters

Do you like to sign up for newsletters to get the lead magnet and then ignore the newsletters sent to you at regular intervals?

I did but cursed myself later.

When I sat down and read the email newsletters from top influencers or bloggers of my niche, I realized how much I was missing.

They often shared strategies and tricks in the newsletters. As such, they are awesome ways to seek inspiration for new content ideas.

They give me so much value about my blogging business.

 

P.S.: Anyway, do you realize that, with a little research, I can use the section above to write “12 (or even 14) tools you can use to find great topics to blog about”?

F. Count on yourself

Believe in yourself
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In this section we are going to see how to count on yourself for what are the best topics to blog about by using the following four ways:

  • Go against the grain
  • Share your opinion
  • Start a series on one topic
  • Use your own creativity

Go against the grain

There’s nothing new under the sun.

You find this particularly true in your blogging career. Everything you want to write a blog post about has been done to death by others.

What to do?

So you scratch your head and wonder.

Stop killing yourself and go the other way.

What do I mean?

Let’s say you plan to write a post about “how to optimize your blog for ranking”.

Instead of writing on “5 ways to optimize your blog for ranking”, twist it to “5 ways that will make your blog lose ranking”.

 

Share your opinion

Many bloggers write on blogging platforms like Quora
and Medium
and I hope you do so too?

On Quora, you can ask a question in your blogging niche and join in the conversation by giving your own opinion.

On Medium, you can also make an opinion on topics that also cover your blogging niche.

Of course, in an opinion piece, you are free to share whatever you feel on the subject. Since people share opinions or differ on them, your contribution may arouse interest, and your readers may react by leaving a feedback or spicing up the conversation.

Remember not to be too emotional though, or worse, offensive. Your intention is to find what interests your readers and use it to write a post on your own blog. And as we know (or, if you don’t know) nothing beats a piece that arouses emotions.

Start a series on one topic

Breaking a big subject down into a series is a smart way to write about a topic on its different aspects instead of in a big chunk.

For example, this very post you’re reading is made up of 6 main parts, each with some sub-sections. I could have chosen to write 6 articles thus:

  • · How to find the best topics to blog about by asking your audience
  • · Use your own content to find blog post topics
  • · Use other people’s content to come up with unique blog ideas
  • · Turn to social media for the most popular blog topics
  • · Use these 14 tools to generate blog topics
  • · How to count on yourself for high demand blog topics

Do you see how by doing a series on a specific topic, you can write on several different topics that relate to the main topic?

Even I could use the sub-sections for other articles on this same subject. This particular sub-section could be titled “How to find great topics to blog about by starting a series on one topic”

See how this way does not make you rethink to find another blog post idea?

So, go ahead and start a series on your blog about an important topic and generate several parts of the series and automatically collect more ideas.

Use your own creativity

All said and done, you’re your best source of blog topics. Did you know that?

Yes, you are.

For you’re unique and have skills and experiences that others don’t probably have! And you also see things differently from others.  Therefore, if you sit down and think, and reach deep down inside you, you can write down your own blog post topics that are unique.

Several bloggers do this, by brainstorming a series of content ideas for a given time, which could be months, or at least, weeks.

Remember, your blog belongs to you and you alone and only you can tell better than anyone else what is good for your business.

So, put on your creative mind and play with ideas, thoughts, and new strategies to come up with great topics to blog about.

 

Wrapping things up

Ifyou’re like most novice bloggers, then at the beginning of this article, your query was “How do I find blog topics?”

Yes, every new blogger gets stuck at some point in their career.

I did.

And it appeared that coming up with ideas was one of the hardest parts of content marketing.

The trick to avoid getting stuck is to find a system to help you get over it and not let it stop you.

The first idea we saw was to Ask your audience.

Great bloggers rely on their readers to come up with new ideas to blog about. This makes it pretty easy to maintain the consistency day-in, day-out.

This is because your readers and your target audience have lots of problems they need you to help them solve. They will give you these ideas only if you know how to ask.

I bet you, your audience will not only give you great ideas for blog posts but will also tell you how to sell them products!

We also told you to Use your own content.

The content on your blog is like a ground filled with diamonds. If you know how to dog, you will find it.

For example, when I was learning to write stories, the course material showed us how to come up with more stories.

One of them was this: let’s say you’ve written a story on how a woman endures maltreatment from her husband. You could turn this round and write from the man’s point of view, letting readers in on masochistic behavior.

If there are gems in your own writings, it goes without saying that you can also Use other people’s content to generate new great blog ideas.

A further idea is to Turn to social media. This is where a lot of magic happens, and it’s quite possible you might just get a white dove flying out of that handkerchief.

Why must you Use tools?

A tool is any object or instrument which helps in performing work. And if there’re any which will help you to generate new blog post ideas, then all the better.

Count on yourself

Many great bloggers come up with their own blog post ideas. This is understandable since they have experience to count on.

So go on, take the step and make a list of all the topics you can discover. You’ll be amazed at how quickly you fill up your editorial calendar with fabulous blog topics.

In any way, these 6 ways have you covered. No more will you be worrying about how to find content ideas as they will help you find endless blog post topics that are relevant to your business and your audience.

As we saw in the beginning, if you want to create quality blog posts consistently it’s a good idea to rely on a system. And the strategies outlined here work in just about every industry and niche.

Now, you’ve used them to generate blog post ideas, what next?

Use tools like Trello to keep all your ideas.

These gorgeous digital planners help you manage all of your blogging tasks, including blog post ideas, blogging goals etc.

Now, use your content ideas to create an editorial calendar for at least 3 months.

The gain will be not only in time, but also consistency in your blogging strategy, which will translate into a content asset. And having a content asset is essential to being a profitable blogger. The one whose blogging helps drive traffic to their blog site, convert that traffic into leads, establish authority, and drive long term results.

Akoli

Your personal guide to securing your future online

4 thoughts on “6 ways to find the best topics to blog about”

  1. Thank you for giving us all these ideas on how to come up with content. Yeah, there are days we’re just blocked. I found particularly useful your idea of going to Amazon and checking books that deal with the topic we write about in our blog. These books usually allow us to look into their content table. Yeah, that’s awesome!

    Reply
    • Hello Ann,

      It was my pleasure giving you all these ideas on how to come up with content. Yeah, which blogger has never experienced writer’s block? Yes, Amazon Look Inside is a gold mine.

      Thank you for your comment.

      Reply

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