Before everything else
Do you know that it’ll be impossible to succeed as a blogger if you’re guilty of the most common mistakes bloggers make? But, if you knew these mistakes and the solutions to them, you could take your blogging far. And in this post we’re going to see 68 of those mistakes and how to avoid them for a successful blogging career.
Having a blog is one of the easiest ways to start a business online by growing traffic and building a reputation.
With content marketing less expensive than traditional marketing but 3x more effective in generating leads, more and more people are starting blogs.
However, you make certain common mistakes that can jeopardize your progress in the industry.
Are you struggling to get the results you expected when you started your blog?
Then you will need to continue reading this post if you want a blog to make money at it or have it become your new career.
The 68 most common blogging mistakes that beginner bloggers make and ways to avoid them that we are going to discuss is a boon for you if you don’t want to make the same mistakes. You can learn from them and use the knowledge to put yourself out there and get a breakthrough with your online presence.
Here are the 12 main headings under which we’re going to handle the topic:
- Failing to build your blog for success
- Failing to prepare your blog for success
- Failing to prepare your content to attract traffic
- Failing to set up your blog for monetization
- Failing to commit to the blogging process
- Failing to be realistic
- Failing to write right
- Failing to think of your audience
- Failing to let quality prevail over quantity
- Failing to adhere to best blogging practices
- Failing to promote or promoting too much
- Failing to be a sociable blogger
That said, and without any further ado, let’s see the first main heading and the common errors associated with it.
A. Failing to build your blog for success
Under this first heading, we will look at 4 common blogging errors which are:
- Not starting a blog on a paid platform due to financial and technical problems
- Not choosing a blog name that could withstand the test of time
- Not going self-hosted
- Not choosing a good host
Let’s look at the first common error here.
Not starting a blog on a paid platform due to financial and technical problems
I started my first blog on the free blogger.com platform.
Later on I learnt you can also start a free blog on WordPress.
Building a blog on both platforms is free and easy as …a… b… c.
With $0 and in less than 2 minutes, you have your own website with an address like:
YourBlogName.blogspot.com or YourBlogName.wordpress.com.
My blog’s address was https://www.it-is-easy-to-make-money-at-home.blogspot.com.
I was happy with it until a commenter told me if I wanted to be taken seriously as a blogger then I had to use a paid platform.
That’s not the only problem with free platforms. Your growth and monetization options are also limited.
With a free blog, you’re always in danger of getting it shut down for unknowingly violating the terms and conditions of the platform.
I lost my free personal and business voila.fr websites because the company decided to shut down the free service and I didn’t decide early enough where to move my blogs. So, all my efforts went up in smoke.
Even if you’re just testing the waters, I encourage you to use a more professional setup and have control of your property. This will save you the pain of losing your content and audience. (My blogspot.com blog however is still online although I haven’t posted there in years).
All you need to have a paid platform is to start with your own web host. You would find many web host companies even offer a hosting plan with a free domain for the first year. They may even install the WordPress plugin on the domain for you.
I recommend you use WordPress. It’s powerful and fairly simple to use. No doubt most websites are built on it.
Not choosing a blog name that could withstand the test of time
COVID-19 is on all lips and on all minds at the moment. So, choosing “COVID-19 Tales” might seem like a good blog name idea.
But what happens when the pandemic is over and you must move on because that topic no longer interests people?
You’re left with a blog name that is outdated.
It is possible to do a rebranding, including changing your URL and social media usernames. But it’s a pain in the ass that only those who have undergone it know.
Read influencer blogger Yaro Stark’s harrowing experience on retiring EntrepreneursJourney.com here.
So, you must choose a name for your blog that will stand the test of time. You would want to make it specific enough to convey what your blog is about, yet doesn’t limit you in anyway.
See what I mean here:
Don’t try to emulate or blatantly copy the names of any of the existing blogs, especially the successful ones. With similar names, you risk being mistaken for them.
Know finally that there’s no perfect blog name. Only a good one. You might think you’ve got it nailed with the niche name like “affiliate marketing” in the URL, but what happens when your blog grows and you want to expand beyond that?
So, choose a name versatile enough that you can still use it as you grow in time.
Not going self-hosted
I’ve already said it but it begs repeating: if you want to be taken seriously as a blogger, you need to go self-hosted.
Not only that.
You must also go self-hosted if you want to make money from your blog as you can embed an email subscription form on it.
You must also go self-hosted if you want your blog to be online for as long as you wish.
You must also go self-hosted if you want your blog to be an extension or a new incarnation of your professional identity.
You must also go self-hosted right from the very beginning if you don’t want to go through the hassle of having to switch things over after you’ve already built an audience.
Of course, you can find some highly successful blogs on wordpress.com or blogspot.com domains. They are the exceptions rather than the rule.
If you’re creating your blog just for your family and friends, using a free blog through wordpress.com or blogspot.com platform could be okay.
Not choosing a good host
You must be self-hosted but not any hosting will do.
Out of ignorance or for financial reasons, many new bloggers buy hosting from companies which are cheap or popular.
The problem is that they don’t provide decent quality.
Some charge just $2.49 per month for hosting. Others ask for from $4.08 to £3.99.
Difficult to resist.
But know that if your site hosted by these companies goes down for any reason, you’re not going to get it back up without going through a whole lot of trouble. If finally you get through to a real person at customer service, it might be days before your site can go back up.
What if you got a sudden surge of traffic following an influencer sharing a post of yours, for example? Your hosting can’t handle it, making your blog lose the advantage of being shared in the first place.
At the other extreme, it doesn’t make sense for a new blogger to pay $50 or more per month for hosting.
I therefore propose two intermediate solutions.
First, I recommend Bluehost for new bloggers.
Plans start at $9.95 per month for a year or as low as $3.95 per month if you commit to multiple years.
With Bluehost, you can always reach someone in customer service if you need Help/Support. It’s very rare, but should your site go down, the problem is resolved quickly.
Those are the most important attributes of a good web host.
The second solution I propose for new bloggers is Wealthy Affiliate.