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A Review: Does ClickBank work?


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Does ClickBank work?

You have been dreaming of making money online from home free because you are a stay-at-home mom or dad, a student, you have no work now, your 9-5 job leaves you dissatisfied, or your meagre salary does not allow you the lifestyle you so ardently desire.

You did some research and among the online work from home jobs, Affiliate Marketing hooked you. Out of the affiliate networking companies you saw some clickbank review articles. But you are still wondering.

You are right to want to figure out if ClickBank is legitimate or not. For Christine Durst, cofounder of and consultant to the FBI on internet scam issues, warns that there is currently a 61-to-1 scam ratio among work-at-home job leads on the internet.

To answer your query therefore, I would like to give you as much information as possible with this one of the best clickbank reviews (including the pros and cons) so that you can decide if ClickBank is legit or not and secondly, if it is, whether it would be worth your consideration.

Is ClickBank Your Dream Online Job Company?

As an affiliate you would want to sign up to a network with many years in business and a wide range of products to choose from. You would also make sure that the company pays decent commissions, has an easy to use system and offers excellent support.

Clickbank was founded in 1998 and during those 17 years has become a top 100 online retailer with 200 million customers. It is the largest affiliate-marketing network Internet retailer for digital lifestyle products like eBooks, software and membership sites in different categories.

Like and other large Internet merchants, ClickBank has a network of over 100,000 affiliates who promote their products online to millions of customers each year in 190 countries. Processing over 26,000 transactions daily, and averaging over 700,000 unique visits a month, Clickbank has grown into a major player in the affiliate network market.

With ClickBank you are in good company as they are committed to featuring products that satisfy customers. They also provide entrepreneurs with the right tools and resources to create, publish and market their products in order to grow their business.

Getting Started …

Register as clickbank affiliate

At the Clickbank sign up form, you will notice that everything is pretty simple, requiring only basic details as your address and contact information. After filling those in you will receive an email from ClickBank containing your confirmation code and asking you to complete your registration by clicking a link to verify your account. After verifying your email, the attached link will take you back to the ClickBank Account Home page.

Another notable feature for affiliates is ClickBank’s lack of requirements for new sign ups. While many networks need preapproval, ClickBank allows almost everyone to sign up and start promoting. This is great for newbies who have no websites and existing programs as reference. Furthermore, ClickBank allows people from over 150 countries to sign up as affiliates.

Navigating your way around your ClickBank account website is simple and easy. The main tabs for the site are in the top right corner and if applicable, the subheadings for a page located directly underneath the main tabs. After signing up for a ClickBank account and logging in as an affiliate, you would be able to browse your account and easily find things through the appropriate headings and titles ClickBank have given their pages and categories.

Register as clickbank affiliate

Who can you find on ClickBank?
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Two sorts of online workers are present on ClickBank: Affiliate marketers (also known as publishers) and Vendors (or Merchants).

As Affiliates

ClickBank has a vast library of over 6 million unique products in virtually any niche you can think of (including advice for getting in shape to healthy cooking recipes and dating advice). When you become a ClickBank affiliate marketer, you simply hop over to the marketplace (more below) to select any products to promote and earn up to 75% commission.

ClickBank enables affiliates to promote products in four different languages, a feature not available with the majority of the other ad network marketing companies. ClickBank accepts payments in 13 different currencies.

As an affiliate, the vendors you choose provide you with marketing materials such as sales letters, banners, and in some cases even the email marketing campaign letters.

ClickBank products are not only one of the most profitable and highest converting platforms in the online industry but also they have a good reputation generally. And since they are offered with a 60-day money back guarantee, people are encouraged to patronise them.

ClickBank has made millionaires out of more than 1,000 of its affiliates. You could be next!

As Vendors

It is really easy to become a Clickbank vendor. All you need to do is submit your products to the marketplace platform by setting up a sales page and a download page, listing your price and the product will immediately be available for affiliates. The affiliates, many of whom are highly experienced Internet marketers, in turn put your product in front of hungry consumers.

Your life as a vendor with Clickbank is also simplified as you don’t have to open a merchant account to take orders online, confirm payments, process orders and handle customer service. ClickBank does all of that on your behalf for a small processing fee.

Clickbank further makes features available to you to track where sales are coming from, offer recurring billing and set up a custom 2-tier commission structure.

Register as clickbank affiliate


Choose from thousands of great products to promote

The Marketplace is the part of the ClickBank site where you can find products to promote.

So once you’ve signed up, you head over to the Marketplace to have a look through the ClickBank products.

Although ClickBank is a very reputable company, some of its products are good quality high converting ones and others are poor products with a low converting rate. While the former brings joy to the affiliate, there is nothing as terrible as a product that does not convert.

Therefore you need to take some time to carefully select the products to promote. Marketing systems (such as setting up advertising campaigns, building a custom site around your Clickbank product or doing viral marketing) and other systems (such as CBProAds Affiliate StoreFrontCBProAds StoreFrontCBSurgeFree ClickBank MallClickBank University), exist to simplify the selection process and help you make a decent number of sales.

Register as clickbank affiliate

Technical matters

The tracking system at ClickBank is pretty straight-forward.

Basically you can get two types of affiliate links: either encrypted or standard. The format of the standard Clickbank affiliate link or “HopLink” is: The encrypted HopLinks hide the vendor ID and affiliate ID. You are free to hide your affiliate ID, but I think a redirect is far better and far cleaner. Which looks prettier to you: a redirect such as or an encrypted link like In any case if someone buys through your link, your affiliate ID will be displayed on the payment page.

Some merchants offer more sophisticated set-ups for their ClickBank affiliate programs. But this is not the standard practice for every product. So often the only affiliate link you can get is to the main sales page.

Personally I recommend setting up affiliate links in the original un-cloaked format. I think it is far easier to troubleshoot any problems if you can see the code for what it actually is!

Product statistics and choice of products

Each product on the ClickBank marketplace comes with some statistics. What do they say about each product and how can they help you choose the best ones?

The information below will give you an idea of how much you will make and how competitive it would be to promote a particular product.

The Gravity Score

The best thing to do in promoting a product is to check the “gravity” score of a product. The gravity score figure shows how many affiliates had made a sale with a particular product in the past 8 or 12 weeks. This can be a good indication of the kinds of products that are popular and which make a good number of sales. Therefore the higher the gravity score number the better.

A word of caution: A high gravity score can also mean that you would come up against a lot of competition in marketing the product. So choose a product carefully, especially ones with a gravity score of at least 30 but certainly less than 50.
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Other statistics for each product are:

Initial $/sale: This is the average amount that you will earn as affiliate for each sale. It also includes the sales tax, refunds and chargeback’s.

Future $: The average amount an affiliate will make from recurring billing of a single sale after the initial purchase (recurring billing only).

Total $/sale: For one-time purchases, this number is the same as $/sale. For recurring billing products, it equals the average total of the initial sale plus all rebills, divided by the number of initial sales.

Avg Rebill Total – You will see this only when the Vendor offers recurring billing. Products like subscriptions or memberships that bill customers every month will show up under this statistic. This does not however include the initial sale amount.

%/sale: Commission rate

%refd: This is the percentage of sales that were referred by affiliates.

Avg $/sale: This figure is the same as the initial sale and is for one-time purchases only.

Avg %/sale: This is the average commission rate earned for all the sales of the vendor’s products, including re-bill, one-time purchases and up sells.

Avg %/rebill: This will only show if the Vendor offers a recurring billing product. It will show the average commission rate earned on rebills.

What is a Clickbank Hop-link and how do you create yours?

The hop-link is a link that contains your very own referral tracking URL.

When you select a product to promote, you click the “promote” button. This generates a link that contains your referral tracking URL. It is this link that you will use to promote the product. This way, you will receive a commission from the sale if someone purchases the product or subscribes to the ClickBank service.

Clickbank Analytics

ClickBank presents you with a full analytic dashboard that will give you detailed statistics, including:

• Hops per day – By Vendor, tracking ID. or country.
• Order form impressions.
• Sales – Initial sales, Gross Sales, Rebill Sales, Net Sales, Refunds and Chargebacks.
• Subscriptions.
• Saved Reports.


Commission on ClickBank can go as high as 75%.

Getting paid

Clickbank pays out commissions every second week. You choose between posted check or direct deposit or transfer. Another great point of Clickbank is that you get to choose the payment threshold.

To receive the first commission payment you will have to pass two requirements:

Reach your payment threshold: This is the amount of money that you choose to have in your account for ClickBank to send you a check or make a direct deposit. You can set the payment threshold from as low as $10 and up to as high as $1,000,000. The default setting is $100.

Meet the Customer Distribution Requirement: Clickbank will issue your first payment once you have made a minimum of 5 sales that use at least two of the following payment methods:

• American Express.
• Discover.
• ELV.
• JCB.
• Diners Club.
• Carte Bleue.
• Maestro.
• PayPal.
• MasterCard.
• Visa.

Clickbank offers International Direct Deposit of your account payments into certain international accounts at no extra charge. The countries included are:

• Australia.
• Austria.
• Belgium.
• Canada.
• France.
• Germany.
• Hong Kong.
• India.
• Ireland.
• Mexico.
• The Netherlands.
• New Zealand.
• Singapore.
• Spain.
• Switzerland.
• United Kingdom.

To qualify for direct deposit you have to receive three paper paychecks within any 12 week period – that might be a bit frustrating at first, but once you qualify you’re set.

There is an easy way to get payments fast by using Payoneer. This is for the people who do not live in the countries listed above.

N.B.: If you decide to receive payments by check and you don’t cash your check within a period of 90 days, your paper check will become stale. Then you will have to send it back to ClickBank to request another one. Direct deposits however do not have this limitation and you will receive your payment within 2-4 days.

I highly recommend this method. So sign up to Payoneer here for FREE. You will also receive a FREE MasterCard Debit Card to use anywhere in the world where MasterCard Debit Cards are accepted.

As a payment network, ClickBank process the payment of sales. This helps Clickbank to prevent fraud. As they give you your cut straight out of the payment, merchants aren’t able to try and trick you out of sales.

Pros and cons of working with ClickBank


Anyone can register: Anyone from 150 countries worldwide can register

Easy to register: The registration only takes a few minutes. The registration process is also very easy. Besides, new affiliates are not required to have a record of accomplishment or a website in order to be accepted.

Wide variety of Products to promote: This makes it easy for you to find a good quality product to promote.

Support recurring commissions: Clickbank is one of the few affiliate networks that accept recurring payment products and pay out recurring commissions.

Easy to become a merchant: Clickbank is the preferred home for most beginners. The setup is easy and ClickBank provide support materials. The pricing is very reasonable compared with other programs as you will only pay $49 to activate your product. But should your product be of high quality, it could earn you hundreds within a few days.

Minimal promotional restrictions: Clickbank does not have many restrictions on how you can promote the products. You are free to promote your product on blogs, websites, email marketing, paid traffic and social marketing to name a few. (Needless to say that SPAMMING is strictly prohibited.)

No limitations on products: As a Clickbank Affiliate there is no limit to how many products you can promote.


Insufficient promotional tools: Clickbank does not provide affiliates with banners or conversion tracking tools. You are left at the mercy of the Vendor. While some merchants provide quality tools others give nothing at all. In the last case you will have to create promotional materials yourself.

Too many “Get rich quick” products: The ClickBank homepage is full of these types of products that promise heaven and earth but delivers nothing. It is therefore your duty as an affiliate to do some research before deciding to promote “money making opportunities.”

High refund rate: This differs from product to product. But because of the guaranteed 60-day refund policy, people tend to purchase a product, use it and then ask for a refund. This makes Clickbank products register a higher refund rate than those of any other programs.

Who is ClickBank for?

As you have seen, ClickBank is a good affiliate network for newbies, intermdediate as well as advanced internet marketers.


One of the features you would find extremely useful is the ClickBank HopAd Builder. Through your account, ClickBank provides the tools for you to create an ad for ClickBank products you choose to promote on your Website. When a customer clicks on your HopAd they are directed to a page where they are able to purchase the product. For up to 60 days after they had clicked on your HopAd you will receive commission from every purchase they make. This is because the ad deposits a cookie in the computer of every user who clicks on your ad. And the cookie is traceable for 60 days. After which it expires. You would find the HopAd Builder in your Account Settings not only fun and easy but a great way to track customers and earn commissions.

Reporting Features

Ease of Use

As a registered ClickBank user, you are automatically directed to the Account Home page where you will find a daily and weekly sales snapshot of your account. From the Home page, affiliates can select the “Reporting” tab and be navigated to a page with links to all reporting options. You can generate reports with data on paychecks, transactions, shipping and analytics (hops, impressions, sales, refunds, etc.). Besides the daily stats on the home page, users can select “Transactions” and retrieve detailed daily stats from a selected period of time. Stats on the “Home” and “Transaction” page are updated in near real time with only a brief two minute delay, so affiliates are able to view their accounts at any time and receive an up-to-date report.

Search Options

It is easy for ClickBank affiliates to customize a ClickBank search to get the information you need. Categories can be filtered high to low or low to high by popularity, gravity, average amount per sale, future sale price, average percentage per sale, total commission per sale and percent referred to the product. You can search by product or product type, category, language and billing type.

Advanced searches are available for products by entering a keyword and a general category. Through advanced searches you can generate lists of products that will provide gravity, average amount per sale, future sale price, average percentage per sale, total commission per sale and percent referred higher than, lower than or between the desired entered amount. You can also search products by product type: shippable media or an up-sell product; by language: English, French, German or Spanish; by billing type: one-time or recurring; by vendor activation date, before or after a specified date in time; affiliate tools page; or by a vendor spotlight.

Help & Support
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ClickBank offers help and support through the ClickBank Help Center. To do so, click on the “Contact Us” link and you will be directed to “The Help Center.” ClickBank offers dedicated account managers to the top 100 affiliates; the other affiliates receive help through the customer support representatives.

The Help Center page hosts links for an array of frequently asked questions about affiliate help, vendor help and account help. The questions have subcategories of help topics that include: basic help, guides, tools and resources. Informative articles that cover most of the information you will need to know are also available. There is also a video library of useful video tutorials and a frequently updated blog that provides up to date information, news and advice. In addition they do have a contact form for direct requests.

Concerning this form of customer support through email, people have complained about the customer support team being slow to respond and unhelpful. A site even said that the customer service representative that received their request for information disregarded their questions and told them to view the ClickBank website for the answers. What the representative ignored was that they wrote to them because they were unable to find the answers on the website.

Another downside with Clickbank is that there is no way you can contact the merchant directly unless the merchant goes out of their way to provide contact details. However most merchants have affiliate pages on their site – usually located at, so I always recommend looking through their site and seeing if there are any affiliate resources.

ClickBank Help Summary:


Find unique informational lifestyle products with just one click
Gain advice on any topic
Instantly access products – no need to wait

Product Creators

Translate their passions & expertise into products that sell
Sell products globally
Headache-free business support

Digital Marketers

Locate incredible & in-demand products to promote online
Select from a wide range of quality products
Get paid on-time, every-time


ClickBank is totally FREE for affiliates to join. Vendors pay a $49.95 fee to activate a product.

My final opinion or verdict

Is Clickbank a Scam?

Clickbank is a perfectly legit company. But what is deplorable is that the platform does not have a screening procedure and neither does ClickBank adopt high requirements that could stop dishonest people from using the service. This, coupled with the fact that ClickBank is the largest online marketplace open to everyone, it is not to be ruled out that scammers could find their way onto ClickBank.

Concerning payments, Clickbank has an irreproachable reputation since payments are always made on time. But you as an affiliate must take steps to do research before deciding to promote a program. Use the statistics on the ClickBank site to browse around Google to find out if the product has a good or bad reputation. These will help you avoid disappointment with chargebacks or customer complaints. And as for Vendors, they should not only create a product that will deliver quality to customers but also they should provide marketing materials to affiliates.

Above all, always test products before promoting them. You can, for instance, test Clickbank products on your social networks to learn what impacts it has on users. You can also contact a some friends or even get friends and family to give you their honest opinion on products you wish to promote.

Should you only be an affiliate?

Most people think that their only option is to become a ClickBank affiliate and promote the products of Vendors. If you have skills or knowledge that others can benefit from, why not create your own product and make money with it? Being a successful affiliate is certainly awesome, but it’s far better to be a successful vendor on ClickBank.

Clickbank not only makes it extremely easy to get your own product online but also its thousands of experienced affiliates will make tons of sales for you.

All said and done

In summary, while there are a few things that could be improved on Clickbank, overall it is a really accessible network that should be perfect for people first getting started in affiliate marketing.

Clickbank is a great network, with a simple and easy to use system, easy sign up and good support. ClickBank not only provide a high selection of merchants for affiliates to promote, but also give them a large selection of features and functions to make their work easy.

The services are user-friendly and I don’t hesitate a single moment in highly recommending ClickBank as a top affiliate marketing company for anybody (stay-at-home mom or dad, student, the jobless, the 9-5 worker, etc.).

Visit Clickbank

Thanks for reading my review on Clickbank. Feel free to leave your opinions and feedback in the comment box below or contact me on my Wealthy Affiliate Profile.

Although ClickBank can make you succeed, do you know that 97% of online workers fail and 90% of new online companies fail?

Do you want to be part of the remaining 3% people and 10% companies that succeed online? Then get training from Wealthy Affiliate. It is FREE!

See how to use CBproAds to earn commissions and get paid in Clickbank

See how to use CBSurge to earn commissions and get paid in Clickbank

See how to use CBTopSites to earn commissions and get paid in Clickbank

See how to use CB Passive Income to earn commissions and get paid in Clickbank

Your personal guide to securing your future online

Editor’s note: this post was originally published on Apr 24, 2015 @ 20:26 and has been partially revised and updated for accuracy and comprehensiveness.

11 thoughts on “A Review: Does ClickBank work?”

  1. Dear Akoli,

    I have no idea why but am juggling between deciding if I want to go through with the Amazon Affiliate Program of the ClickBank Affiliate Program. Both have their set of ups and downs though. For the time being, I just sticking with Wealthy Affiliate as I believe they are more reliable. 🙂


    • Hi Angel, I don’t know why but your comments ended up in spam and I had to unspam them. Thanks for visiting. I singed up for the amazon affiliate program a month ago but my preference is Clickbank. Clickbank has made millionaires out of 1,000s of its affiliates and I hope to be one of them soon! If interested, ask me for the link or use any other. But then I will suggest you use CBProAds, CBSurge and Free Clickbank mall to promote the products. It’s easier that way. Check them in the review section here ( But if you are not ready yet, I will suggest you go on working with Wealthy Affiliate until you feel confident enought to tackle other affiliate networks.

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    • I thought your comment was spam and left it in the spam box. But I visited your site and saw that you had a real site. Please try to comment the right way and people will respond.


  4. Hi there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My blog looks weird when viewing from my iphone.
    I’m trying to find a template or plugin that might be able to resolve this issue.
    If you have any recommendations, please share. Many thanks!

    • Hi, there are a lot of mobile friendly themes on WordPress. Just Google for “responsive themes” and you’d find them. As for making the site mobile friendly, I have absolutely no idea. Again, I’ll advise you to try Googgle search. It’s important that you google something like “plugin to make X theme mobile responsive” or “mobile responsive template”. Surely, you’re gonna get an answer.

      Good luck,

    • Unfortunately this piece of writing is not about building up new website. If you need such information, then you must go to the “Get Website” Tab at the top header. I had already visited your site before. It’s for services in America but I’m in Africa.



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