Creating reviews with targeted keywords
Click this link to go back to the third part “Understanding keywords and how to use them for selling”.
Reviews are going to play a big role in your business and the traffic that you are going to monetize.
Why is this important?
People looking to shop online or for an opportunity to earn money online, typically start a search with broad terms (e.g. which is the best affiliate training, or, how do I make money online). Then, as they progress with their research, they gain more product knowledge or awareness.
If they come across a “product x”, they may not accept the credibility of that review right away, so they may want to research that product further.
How do People go about their Searches with Google?
Here are some examples (with the names of the products replaced by x and y):
-is product_x scam
-is product x legit
-is product_x a scam
-does product_x work
-how much does product_y cost
-is product_y worth the money
-does product_y produce results
If you did such a research yourself, you could use the bunch of potential product-related keywords obtained for your campaigns. While writing your review, you could have one of these keywords in the title of the article, another one at the beginning, others used as sub categories and in the anchor text and yet another one placed at the end of the article.
Don’t forget to Google instant it as well as use the alphabet soup technique on the product which will all supply you product related keywords.
Task 1: Create a template for your reviews
Your first task in this post is to learn to create a review template. This will serve as a convenient guideline for all of your reviews going forward. This standardization of your reviews will not only streamline but also lead to much more efficiency in the development of your reviews. Your visitors will find consistency in your reviews and this can lead to more conversions.
One more thing.
Your review template need to:
• Work for the flow of your site (affiliate marketing ranking on this site)
• Be creative
• Be genuine and helpful to the reader
• Allow the reader to feel as though they are making an educated decision
• Be consistent across board
Note: This following review template is not set in concrete. Add to or delete things from it as necessary. For the more helpful your review is, the more likely your reader is to take a specific action you recommend. It doesn’t matter whether your review is positive or negative.
Here is the template from Wealthy Affiliate:
PRODUCT_NAME Review (e.g.: Jaaxy Keyword Tool Review)
Owner(s): OWNER NAMES
Overall Rank: XX out of 100
PRODUCT_NAME, Product Overview (e.g.: Wealthy Affiliate Review)
Give a general overview of what the product is.
The Good & the Bad
Give the good aspects of the product:
And the bad:
Who is PRODUCT_NAME For?
Provide information as to which audience the product is targeted at as well as who will benefit from it.
PRODUCT_NAME Tools & Training
Supply information about the tools and training here.
The support offered with the product. Is there a community? Forum? Personal support? Do the owners support it?
Description of the pricing, the levels of pricing, structuring, upsells, etc.
My Final Opinion of PRODUCT_NAME
Give description of the product here.
PRODUCT_NAME at a Glance…
Overall Scam Rank: xx out of 100
VERDICT: LEGIT/NOT LEGIT
Task 2: Create a spreadsheet for all your reviews, links, etc.
Now, you are going to set up a spreadsheet that you can use to manage your reviews. I recommend that you do this within Google Spreadsheets (which is free and web based). Alternatively, you can do it using Microsoft excel or even putting them down on ordinary paper.
This documents will serve for organizing your reviews. It will also enable you to have a quick glance of the content that you have created, know what products you have ranked where, etc. Finally, you can also manage your affiliate links for the products here.
The columns could be:
Review Page URL
Additional Detail 1
Additional Detail 2
Affiliate Login Username
Affiliate Login Password
Task 3: Write a product review
Finally, you are going to write a review of a product.
Be as thorough as possible with your reviews. Use a block of content to direct people to your number one ranked product, the best one for them, in my case: Wealthy Affiliate, a really legitimate program.
Important: Don’t forget to include affiliate links for every product you review. You would be leaving money on the table if you left out your affiliate links.
Here are good databases of products and product information where you can find some reviews:
Know that while it is acceptable to offer your opinion within reviews, you shouldn’t for any reason include false or misleading statements.
Would you like to master keywords and other affiliate marketing topics and blog about them like I’m doing?
Did you like this post? Or do you have something to say about it? Whatever the case, why don’t you scroll down to the comments box and leave your feelings there? We will soon get back to you. Thanks.
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