The consumer, also named the buyer, the purchaser, the website visitor, is a regular internet user who browses websites and clicks on affiliate links or ads to patronize the merchant’s goods and/or services marketed by the affiliate.
They use channels such as social networks, digital billboards or by content marketing on a blog to drive publishers’ and advertisers’ revenue.
If you’re like many, you probably only considered the advantages of affiliate marketing for merchants when getting into it. However what you should have minded most are the disadvantages since they allow you to be aware of the pitfalls awaiting you.
Since the former are what generally interest people, let’s first look at the advantages of going into affiliate marketing.