When I embraced affiliate marketing as the surest way to build a business online, after months of “hard work” I wondered why I wasn’t making any progress. Then, I learned I had to choose a niche instead. This is what this post will help you do, in addition to teaching you other success factors.
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That said, and without further ado, let’s delve in.
#1: What’s a niche?
For those who may be wondering, a niche is a small part of a market where people interested in something are ready to spend money to obtain this information.
For example, the affiliate marketing niche is a very competitive one. Although possible, it will be difficult for a newbie to succeed there.
But going into an affiliate marketing niche like Health and Wellness could be where competition is not fierce.
Yet we can dig further to find a subtopic like Weight loss. Digging even deeper we discover other subtopics, including weight loss programs, exercises for getting abs, etc.
So while looking for a suitable niche, make sure that there are search terms people are using when looking for your niche information so that you can feature among the top 10 search engine results pages.
#2: What’s the difference between a niche and a market idea?
If you consider a main category like affiliate marketing and take a look under the headings you can find a market level idea like affiliate programs.
To find if money is being made in this market, run a Google search to track down advertisers. If you find ads being run on the search results page, then affiliate programs is an encouraging market.
Now, narrow it to the two specifics of where people are spending money and where there are search terms they are using when looking for affiliate programs information.
In this wise, use https://adwords.google.com/select/KeywordToolExternal and put in affiliate programs.
You will get general ideas about possible niches.
This procedure gives you 100 keywords.
If you need more, use https://adwords.google.com/ which can give you up to 800.
Input affiliate programs into the search box at the top left of the page and click search.
Select a list of at least 10-20 affiliate programs related search terms which show a reasonable number of searches per month but not too much competition.
This step can even turn up several profitable keywords for you to use on your website as categories, for writing content and in your marketing campaigns.
Finding profitable keywords
In the keyword research results below, the figures are grouped into:
Volume: the average number of searches per month over the past 12 months.
Comp: the higher this number, the more organic competition there is for the keyword.
IAAT: a count of webpages on which the keyword appears in both the title tag and the text of a backlink.
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The following are the metrics it uses:
Avg: The average number of searches that the keyword receives per month
Traffic: Visits to your website if you achieve first page rankings in the search engines
QSR (Quoted Search Results): the number of competing websites ranked in Google for this exact keyword
KQI (Keyword Quality indicator): Green is great; yellow is okay; red is poor
SEO: A score based on traffic and competition, the higher the score the more likely you will rank for this keyword on the first page (scale of 1-100, the higher the better)
Domains: The tool even reveals domains in the selected keyword which is available for sale.
#3: Choose your niche
With that data at your disposal, you can choose the most profitable niche to blog in.
Why is this important?
Statista estimates that the number of bloggers in the U.S. alone will reach 31.7 million by this year (2020). Add the bloggers in other parts of the world and you can get a head-whirling figure.
So if you’re starting a blog anywhere in the world today, you surely will be facing a lot more competition than the American figure shows.
Therefore the only way for you to stand the best chance of success is to niche down.
This means you must focus on a specific category.
For example, “food” is an enormous category but “grilling food” is small enough a category to handle without issues.
With such tight topics, you can build a more focused audience and potentially rank higher in search engines.
This was the case of Si Quan Ong.
He built his first site limiting himself to breakdancing instead of embracing the wide topic of “dance” or even “hip hop”.
For focusing so tightly, Si managed to rank for a few key terms and generate ~3,000 organic visits per month.
(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)
You may think Si knew a lot SEO back then, which helped him. But he claimed he didn’t have any idea at all of it at that time.
#4: Choosing the right niche is important
The data in #2 above show that there are many great niches for you to pick from.
How do you do it?
Select the one you are passionate about.
Why is that the best niche for you?
When you start your online journey, there surely will come a lot of discouraging circumstances.
It’s when the going gets tough like that that the weak stops trying.
But who is the strong that keeps going in the face of even seemingly unsurmountable obstacles?
It is the one who, even if they work for months without seeing any results, will keep them going because of their passion for their chosen niche.
#5: There are consequences for choosing the wrong niche
If you follow the above steps, the likelihood that you will choose the right niche will be great.
But should you happen to go for the wrong one, you could be doing everything right for 12 months (which corresponds to a long-range goal) and still have nothing to show for it.
This is akin to veering off the right path to a place. No matter how far you go, you will never reach your destination.
#6: Monetization setup
Choosing a good niche is not an end in itself. You must analyze its moneymaking potential.
Here are some of the ways to do it:
Create your own product: Your own product could be an eBook, a plugin, a video training series or a paper book.
You can create your own product using PLR material from buyqualityplr
For Digital product affiliate marketing, you can sign at ClickBank, the largest affiliate marketing network.
Concerning Physical product affiliate marketing, we suggest an affiliate marketing program like Amazon Affiliates program.
In matters of other affiliate programs, search for your “niche name” (e.g.: diabetes destroyer + affiliate) and join those you like.
You can also join eBay, PayDotCom, etc.
Amazon and eBay have anything any niche can offer.
#7: Abandon a niche you can’t monetize
If, after checking all the different ways, you don’t see any one you can use to monetize your chosen niche, then it’s not a good one.
Remember, your chosen niche is not one of the ten commandments of God. If you cannot monetize it, toss it out the window and look for a better one.
#8: Rivalry is keen in affiliate marketing but there’s enough place for all
Yes, competition in the affiliate marketing field is keen, even, very keen. But should that scare you from it?
Not in the least.
All the successful affiliate marketers you see around have had to face it. Just Google their stories to be convinced.
But if they had let it separate them from their dreams, they wouldn’t have been here as success stories for us to admire.
How did they do it?
The reasons are varied.
But in terms of competition, the answer simply lies in finding a niche which, by definition, is a part of a larger market where there is money to be made with little or no competition.
#9: Affiliate marketing is a scam, right?
No, affiliate marketing per se is not a scam. It is a very legitimate business model.
But you will fall into affiliate marketing scam quicker than you can stamp shit off your new, shiny shoes if you spend your hard-earned money and precious time looking for get-rich-quick schemes.
Any time a business interests you, check reviews of it before considering it.
#10: Decide on the platform to use
You’ve no doubt encountered the debate whether to have your own website or not to do affiliate marketing.
What is sure is that affiliate marketing can be done on any platform so far as the affiliate can send a message from it to a customer.
That’s why social networks work for this business.
See below how this affiliate marketer does it on Instagram.
(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)
All said and done, is there a best place to build an audience and increase your affiliate sales?
And it is via a blog or a YouTube channel.
The real money is being made online in affiliate marketing and our number one recommendation can walk you through everything you will need to get started building your own online business. And you can start today for free!
There you have them, the best way to succeed in affiliate marketing by looking for niches and niche offers.
Ready to get your feet wet?
Okay, good luck.
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