If you have ever written a blog post, you know how much time it can take. Before you even begin writing, you have to think of a topic that will attract an audience’s attention; then, you must research it. Finally, you have to produce amusing and relevant content people will want to continue reading, rather than give up after the first few sentences. Therefore, it would be really disheartening if your post, in the end, doesn’t receive much traffic and doesn’t rank well. All that hard work deserves stellar engagement, but for some reason, the attention it receives is less than satisfactory. If this happens, the step you have probably missed or haven’t done well is to make your blog SEO friendly.
Luckily, writing optimized content for your blog is a skill. And as with any other skill, it can be learned and improved. As your knowledge and skills progress, and you implement more of the SEO rules into your writing, you will see that well-written, well-optimized, and excellent quality content will have better chances of ranking higher on Google and other search engines. The thing about SEO, however, is that it can be rather time-consuming and challenging, and changes are constantly happening. For that reason, you should stay in the loop and follow tips for creating SEO friendly blog posts.
What constitutes an SEO friendly and good-quality blog?
It’s important to understand that an SEO friendly blog post is also a user-friendly post. One doesn’t exclude the other. So, you should strive to create content your readers will have no difficulty reading and understanding. If you manage to achieve it, Google will reward you with a higher ranking, and you will stand better chances of readers engaging with your post by commenting, sharing, etc.
Making your blog SEO friendly means that your posts are both optimized and good-quality
Moreover, a well-optimized text doesn’t necessarily mean that it’s also a good-quality text. These two combined will push your posts to the top of the first page on search engines. Poor content will not receive much traffic as it will not be highly ranked regardless of how well you have optimized it.
Tips for making your blog SEO friendly
Now that you have understood what is optimized and good-quality content let’s take a look at the steps you can take to make your posts SEO friendly.
1. Think before you speak… I mean, write.
As mentioned, before you start writing, you will have to think about the topic and do some research. This usually includes reading several articles on topics that interest you every day. When you find topics you like, save the pages to review them later, and use them as resources. Moreover, try to make a publishing plan every month, and schedule when new posts will go online. When you know what topic you will cover, write them in your plan. After you have got that part out of the way, you should set aside time to think about what you will write, organize your thoughts, and make notes. During this entire process, you should answer three questions:
- What particular topic will I cover in this blog post?
- What am I aiming at? Better ranking, more subscribers, promotion of my services/products, etc.
- What is the value my post will add?
Thinking about the topic of your blog post and making a plan will help ensure good quality and optimization
All this thinking and planning will save you tremendous amounts of time when the time for actual writing comes, and it will likely make the writing process easier.
2. Think of the structure.
Similar to writing an essay, every blog post should have an introduction, the body part, and the conclusion. The body section can then be divided into several subsections. Splitting the main section into several smaller pieces will make your post more user-friendly as it will be easier to read, but it will also make it easier for you to write. Each section should cover a specific topic. So, before you start writing, create a structure, think of everything you want to say in each section and subsection.
3. Think of a catchy heading, and optimize it too.
An interesting title is essential as it will attract readers, and optimization is necessary as it will tell search engines what the text is about. A good title should be between 55 and 60 characters long, include the target keyword, describe the content of the post, and be catchy enough to make users click on it. For instance, if you use the phrases “how to” or “step by step” in your title, you will signal what you will be talking about. Additionally, there are specific “power words” you can use to make your title more clickable and catchy. Sensational, uplifting, staggering, spectacular, backbone, stunning, etc., are some of these power words.
Furthermore, although your URL format is not a significant ranking factor, you should try to make it more straightforward. You can do it by changing your permalink structure, making it more SEO-friendly URL structures. This means that instead of http://secureyourfuturewithus.com/?p=893562, links to your posts will look like this: http://secureyourfututewithus.com/how-to-make-my-blog-seo-friendly. Also, you can shorten your URLs by eliminating unnecessary words. So, instead of the full title, you can change the URL to /make-seo-friendly-blog/.
4. Pay attention to headings and subheadings, as well as paragraph length.
A well-optimized blog has only one H1 tag, which is usually the title of the post, and it must include your keywords. Furthermore, it comprises hierarchically ordered subheadings. If your title was H1, the following section should have an H2 heading, and subsections within it should have H3. You can think of this organization while you are working on your blog post structure. This is important because it allows search engines to easily crawl your posts and your users to read without difficulty.
Your posts should be easy to understand and follow; the heading organization will ensure that.
Moreover, keep your paragraphs short. Remember that a significant number of your readers will be reading from their mobiles, so this will make it easier for them. Also, make use of different formatting options, such as bold and italic, to make the text more interesting.
5. Use internal and external links, but don’t overdo it.
When you write a new post, it’s a good idea to add a link to your older posts. These are called internal links. They help search engines discover your recent posts; they will follow and index all links that don’t have the nofollow attribute to them during crawling. They will also hint at what the page is about and give readers a chance to read more about the topic, which will keep them longer on your website.
Linking to other influential websites is also a good idea as it will show Google that you have done your homework. Moreover, the website you have linked to may return the favor and link back to your posts.
6. Use keywords, but don’t overdo it.
Using keywords and their variations in your texts is advisable. However, stuffing your text with them is not. Use them naturally, and only when they make sense. Here is where you should include them:
- In the title
- At least in one of the main headings and subheadings
- Within the content
- In the first and the last paragraph
- At least in one caption and alt text
7. Aim for longer posts.
Before you make any assumptions, the rule here, as always, is quality over quantity. While longer posts will likely perform better, it is not to say that shorter posts will exclusively do badly. When you post a new text, you will compete with hundreds of existing posts on the same topis. So, your goal should be to outrank the competition. And the way to do it is to create excellent quality content that will attract users and potentially links to your posts. This is what Google will look at – the number of links leading to your page. And this is what it will use to rank your page.
Longer posts will likely have more useful information and be of better quality.
An in-depth post featuring images, videos, references to other relevant and reputable sources, and useful information will attract more attention than a short, uninteresting one. And even if you do everything right, don’t expect miracles overnight. It takes time for your blog to get to the high ranking.
8. Optimized meta description is also necessary.
The meta description is a short summary of your text, less than 200 characters long. Google will show it in the results, so it must be informative and engaging so users will want to click and visit your blog.
9. Keep your blog up-to-date and optimize older posts.
It’s important to keep your blog fresh as it will increase the number of pages for Google to index. The more pages you have in the Google index, the stronger your domain will be. You will also provide your reader with an incentive to come back to your blog and generate more views. Furthermore, it will provide you with an opportunity to overtake your competition or stay in the game at least. Finally, as you write, your skills will improve, so you will be creating better content.
As your writing skills improve, your SEO skills will be better as well. For that reason, it would be smart to go back to your older posts and optimize them better.
10. Get feedback before publishing.
Letting someone read your text before you publish it is an excellent idea. You may be subjective and miss some of the issues. An unbiased reader will tell you if your future post is understandable and easy to follow. They may also spot some typos and errors that you have missed.
As you can see, despite what it may seem initially, it’s really not that hard to make your blog SEO friendly. It will take some practice, but in time, your skills will improve. Ultimately, it is quite simple to implement new practices when it comes to things like the title, blog structure, formatting, headings, and paragraph length, but the difference that makes is considerable as they play a vital role in how well your blog will rank. And finally, don’t ever neglect the quality of your content.
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