Content and Your Online Business
If you have a business online, you certainly know that content is crucial to your success. So you have been wondering how you can write articles quickly and better. This post is certainly going to show you that.
Editor’s note: This piece is based on Wealthy Affiliate’s Super Affiliate Challenge (SAC) 2019-2020 edition, second month training material, Focus 1: Content Efficiency, Maximize Your Writing aka Content + Engagement = Success or Writing or Content Efficiency.
Let’s follow off from the previous SAC posts, where we supposed that you were just starting off. (N.B.: Those who have already started can also benefit from this post).
If that is your case, then at this stage you already have a solid framework already set-up on your website. Of course, you also have your initial structure, menu, and design in place. At this point all of these items constitute a really good foundation for your business. Of course, they will more than likely evolve with time.
Now, tell me, how do you build a skyscraper?
From a solid foundation of course. The foundation sort of “sets the stage” for the rest of that giant structure.
The same is true of ultra-successful businesses. So what you have achieved so far is “preparing the ground” for a long term and very sustainable successful online business.
Going back to the question of content (which our subject matter here), in view of its importance, we are going to be dealing with the various aspects and types of content that can contribute to the growth of your website/business.
As you are aware, you can write only a certain number of blog posts in a given period. Yet you need more content to rank your website. If you can’t yet hire content writers, then what is the most viable option available to you?
Content writing efficiency is the answer.
There is Always Room to Optimize Any Human Activity, Content Included
Do you agree that no matter how well you’re doing something, there’s always a better way to go about it?
For example, it is in the search for a more efficient way to write that American Christopher Schole’s first typewriting machine was manufactured in 1872.
“Initially there was considerable resistance
to the introduction of such machines, as the first Remington typewriter cost 125 dollars, whereas an ordinary pen cost 1 cent.” – The Office Revolution in The Perfect Secretary by B. Elizabeth Pryse.
But how come we ended up using the typewriter?
“Eventually, the realization that increased speed made for greater productivity, which in turn could lead to greater profits, soon made the typewriter … a familiar and accepted fact of office life.”
(Anyway, did you know that the main objection to the introduction of the typewriter in offices was however not so much financial as social? Yes, it was. It was feared that “it would bring women—originally trained by Remington as demonstrators—into the exclusively all-male world of commercial activity”!)
But did humanity stop at this wonderful invention which “produce print-like characters one at a time on a piece of paper inserted round a roller”? – Oxford Dictionary.
You know the answer unless you were born and raised under a rock in some remote area.
We’ve moved from the manual typewriting machine to the electric typewriter, across the electronic and correcting typewriter, the information processor, to end up with the computer (described by the same quoted text as “a machine … which has automated so much of today’s office routine, and has brought about the most dynamic revolution yet.”
But do you think the computer would be the last machine in that line? That would be underestimating humanity’s thirst for better ways to do things.
Content is no different. The content writing process can also be improved.
Kyle, the co-founder of Wealthy Affiliate says that, “There is a particular process that I use that I think will be if anything, insightful, but hopefully something that you can emulate to truly double or triple the speed at which you create content.”
For the moment, I would like you to click on the following video to view it:
Let’s listen to Kyle once again:
“I get asked all the time how I go about writing my content and how I can possibly manage my daily tasks, the abundance of support, and how I can find time to write on top of that. Well, we all have busy lives and although I work very long days, there is still waste in my days and ways I can find more efficiency.”
Instead of this many of us talk of and hide behind information overload, which is not a solution to the problem.
Let’s make Kyle chime in once again:
“There is a certain process I follow that leads to WAY more efficiency in my writing. There are also tools I have adopted over the years that help me with my writing, that should be a consideration if you truly want to scale out your content (and maximize your time).”
Thank you Kyle for your input.
Now, let’s go back to the discussion.
To learn to write content faster and more efficiently, first, we will talk about the process for creating content. The flow for maximum efficiency we’re going to learn is made up of the following 5 steps:
Step 1: Do keyword research
Step 2: Create article titles for all your keywords
Step 3: Break down your article concepts and research
Step 4: Write your content
Step 5: Add images to your content
The Five-Step Process for Maximum Content Creation Efficiency
Now, let’s look at the 5-step process in detail.
STEP 1: Do Keyword Research
The first step to writing content faster and certainly more efficiently is doing keyword research.
Before sitting down to write an article, you certainly should spend some time to do keyword research for it. If you’re a member of Wealthy Affiliate, that shouldn’t take you more than an hour or two to come up with a good number of highly relevant, low competition keywords using Jaaxy.
The favourite strategy that you’re taught to use to initiate your keyword research at Wealthy Affiliate is the Alphabet Soup Technique. Fortunately you can now also leverage the actual Alphabet Soup platform within Jaaxy where the process is automated.
Then as you get concepts, dig into the research and find keywords that meet the following criteria:
- Under 100 QSR (QSR shows the competition, that is the number of websites ranked in Google for the exact keyword)
- Some traffic, ideally over 50 (This is the number of visits you’ll get to your website if your article ranks in Google on the first page)
- The keyword MUST make grammatical sense (Does a keyword phrase like “how to content fast write” sound good to you?)
Another thing: when building your keyword lists, avoid compiling a list in which the keywords are too alike. For example, a keyword like “how to write content fast” isn’t any different from “how to write content quickly”.
Why must you avoid such a situation?
If your list of keywords are too similar, all the extra work you’ve done is in vain. Google and the other search engines like Yahoo and Bing will not rank you under the same or very similar terms. Worse, they will consider this as an attempt to game their rankings, for which they will penalize your website with lower rankings.
If you’re a member of Wealthy Affiliate, after assembling your keyword list, you can import them into SiteContent. There is a file there where you can manage all of those keywords, their titles, and others.
This makes it very easy to manage your keywords within an article like this. As you see, this article is labelled “To Do: Keyword List RDA”. As you start to publish these articles, you will either remove the keywords from the list or note them as “Published”.
STEP 2: Create Article Titles for All Your Keywords
The second step to writing your blog articles quicker and with more efficiency is creating articles titles for all your keywords.
At this step you’re going to create titles for all the keywords within your list. These will be the titles of the articles you will post on your website.
You must avoid using the bare keyword phrases as your titles. This is because such an act can adversely affect your rankings and your overall click-through rates. For the simple reason that Google doesn’t like such titles, and will therefore assign you a lower ranking if you fail to come up with captivating titles.
For example, I turned a keyword phrase like: How can I write faster and better? to: How Can You Write Content Faster and More Efficiently?
In the case of Kyle, he turned the keyword: Get Your Website Ranked in Search Engines into the title: Best Practices to Get Your Website Ranked in Search Engines
As you see, Kyle’s example still includes the keyword within the title, but he made it more captivating and unique. In my case the keyword is still there but I changed the word “better” with a keyword synonym “more efficiently”.
In both cases, should the article get ranked, people will read the titles if they do a search in Google, and very likely will be keenly interested in learning about the “best practices” and the “how to” (one of the most read blog posts).
Here below are real examples from the web:
Another way to think of this exercise is this: when your content gets indexed into search engines, people searching for that keyword will find it among other results. And if your title is captivating, more people will click on it and you will achieve a much higher click-through ratio.
What this will do is benefit your rankings in search engines. And of course, as you get more “clicks” that translates into more traffic to your website/business.
STEP 3: Break Down Your Article Concepts and Research
The third step to coming up with blog posts faster and more efficiently is breaking you’re your article concepts and doing research, if necessary.
Now, you need to take all of your article concepts, and break them down into the appropriate sections each having its own heading.
Of course, to write your article you’ll need to do some research if you don’t master all the topic or parts of it. What I do is to paste the keyword or the headings into Google and read the resulting articles have a directly bearing on my article.
Whatever the case, remember that you are in full control of your website content so you can organize it the way you see fit.
“Typically, I think on the spot of some main topics that I would want to discuss within a post,” says Kyle. “If you are looking for some ideas, think of the main questions someone would ask, the 5 W’s & 1 H (Who? What? Where? When? Why? How?).”
And gave the example for the “Best Practices to Get Your Website Ranked in Search Engines” as:
- Search Engines, It is Key to Understand How They Work. (who)
- Content Creation vs. Content Quality. (what)
- The Top 5 Mission Critical Ranking Factors (why)
- What Are Search Engines Looking for in 2019 (when)
- The Evolution of Search, and How to Capitalize. (how)
The easiest and most professional thing to do (to get the 4 Ws and 1 h) is to go to Answer the public and paste in your keyword. See what I get for “How can I write faster and better”.
People who are members of Wealthy Affiliate can use the template below. It is the same “Keyword Rich Content” template Kyle uses to quickly create his articles.
This template takes care of the outline for your article so that you can focus on writing your article and its design elements.
STEP 4: Write Your Content
With the preceding three steps under your belt, now you’re going to write your content. That shouldn’t be a problem when you sit down to do it because you have a game plan, in other words, you already have what you are going to write about laid down.
At this stage you need to stay really focused. Close all social media, put your telephone on hold, and distance yourself from everything and anything that could distract you. You definitely should not try to write your content if you don’t have the necessary time set aside for it. The minimum you can spend on writing content should be 30 minutes.
“I think you are going to be blown away as to how efficiently you can produce an article,” says Kyle.
And please do write in a conversational tone, the same way you would explain something to a friend, a neighbor, a co-worker, or a family member. Besides, the approach you should take is one of “help” someone, which should also be your goal.
Whatever the form of your article (review, how to, opinion piece, list-based, curated, slideshare, newsjack or more general article), if it is helpful, if you write it with a view to solving people’s problems, this will build trust. This in turn will make your recommendations (to sell stuff, to get likes, to get shares, to get comments, etc.) much more efficient.
Here is a recommendation from Kyle:
*Note: One thing to consider is dictation to help you with your writing, in particular if you are a slow typist. I type around 80-100 words per minute and I still use dictation for much of my writing as I can write 180 words per minute using dictation. I was forced to use dictation after I suffered a broken hand (in baseball), and it truly changed the way I work and my overall efficiency went WAY up. Most computers and mobile devices have dictation built into them, or you can consider a more sophisticated platform like Dragon Speech (which is paid).
- Mac Dictation (
- Windows” target=”_blank”>https://www.macworld.com/article/3108658/macs/how-to-use-dic… Dictation (
- Dragon” target=”_blank”>https://support.microsoft.com/en-ca/help/14213/windows-how-t… Natural Speech (
Kyle claims that
Using” target=”_blank”>using dictation, he was able to write a 1,000 word article in 8 minutes. Ample proof that of how efficiently you can produce content.
STEP 5: Add Images to Your Content
A content without images is like food without salt. The imageless content, like the food without salt, can be consumed alright, but without much enthusiasm.
That is why we are going to talk about imagery here. We all have our own individual ways of imbibing content.
While all of us are visual by nature, some people are more visual than others. That is, while images speak loud to all of us, they speak louder to some people. So it is important to incorporate images into your content to keep your readers captivated and engaged.
But to use images correctly you must know some more fundamental aspects of imagery. This includes things like adding a relevant image within the first viewable fold of your website, showing instead of just telling people, and using screen captures or screenshots.
For premium Wealthy Affiliate members, you have the possibility to use wonderful HD images available within SiteContent to really beautify your content. There is also a slick image importer for images outside SiteContent. You can also crop and align images within your content with an efficiency which will surprise you.
What we have seen so far is compartmentalizing your work. It enables you to focus on ONE aspect of your work at a time.
That is, when you do your keyword research, do it for a certain number of your next articles at the same time. Next, try coming up with captivating titles for each keyword. Then break down all your article concepts into headings. Now, when you begin to write your articles, you would have several of them to handle.
“This is far more advantageous than trying to go through every stage of the process for each article you write,” says Kyle. “But that is how most people work.”
And that is how I work too. So I’m going to try to follow this recommendation. And you? As they say, there’s no harm in trying. As the Chinese proverb says: If you want to know the road ahead, ask those coming back.
Let’s ask Kyle what he thinks about “how most people work”.
“If you are doing research for your keywords, then coming up with a title, then trying to research and break down your article, then write content, and then adding images all as ONE daily process for writing an article, you are literally going to be spending 3x – 4x the effort to do the same thing,” he says. “Doing everything all at once leads to fatigue and by the time you sit down to write the article, you are too drained or not in the head space to do so.”
Did you hear that from the man who has been coming back from this road for the past 17 years (since 2002)?
I know habits are not easy to break (and I can feel the resistance in me too), but if you desire to write content faster and more efficiently…
Becoming an Expert in Content Writing Starts with Your Approach to Writing
It was Maya Angelou who said, “You can’t use up creativity. The more you use, the more you have.”
It’s the same with writing, which anyway is one of the creative arts.
“The thing about writing and creating content online is that you can write to where you want to be, versus where you are at in terms of your knowledge base,” Kyle says. “When you write about things of that you want to learn about, it naturally forces you to do research and to expand your knowledge base. This is the part of writing that leads to expertise.”
How can it be otherwise? The more you learn about a subject and the more you work in it, the more you master it. Practice makes perfect are not empty words. Besides, why do you think employers seek to hire people with experience? They are the ones who have travelled the road ahead.
So push against your comfort zone, do some research and write about other subjects you don’t know much about.
But if you continue to depend solely on what you know to produce content, it is going to be very hard, if not impossible, for you to advance your skill set and your knowledge set. Ultimately you are not going to become the expert that you can be in your niche.
Let’s again listen to the words of wisdom of the man coming back from the road ahead.
“Look at it this way,” Kyle says. “When I started out within the online world (close to 16 years ago), I knew nothing about the online world, nothing about affiliate marketing, nothing about SEO, nothing about paper click, nothing about anything. If I didn’t read, get informed, and write about this space, I wouldn’t have been an educator in this space for the last 12 years and my knowledge surely wouldn’t be evolving as fast as it is.”
What about that? Certainly if you can’t get motivated by it I don’t know what will do it.
What You’ve Learnt in This Blog Post
- Research a certain number of keywords for articles
- Create captivating titles for your articles based on these keywords
- Break down your articles into sub-headings for these keywords
- Write your articles, making them a minimum of 1,000 words each
- Add images to your content
Before we end this discussion on how you can write content faster and more efficiently, I want you to spend a few minutes going through the following thread on “content creation dilemmas”.
Now, join the “What is Your Biggest Dilemma With Content Creation” discussion. Leave your comment with the core issues you have with creating content (if any). Thank you.
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