Have you already created a blog but going nowhere? Have you just begun blogging and anxious to get somewhere within a reasonable period? Or, are you thinking of starting a blog and looking for ways to drive traffic to it? By bringing you strategies from around the web, you should have no trouble doing that.
First, let’s see what people have said about the topic on Quora.
In his Quora answer to the thread How long does it take for a new blog to pick up traffic, affirmed that “Everyone’s in a rush to see results.”
Whilst he sympathizes with that move because “There’s no better way to show results than data,” Neil sounded a warning: ‘Getting results’ takes time.”
The author supported his argument with this, “I can change your entire website and increase your digital footprint within a couple days, but guess what.
It can take three months to even begin seeing the results of those efforts.
Until then, if anything, you may see a slight decrease as the changes take effect and you re-rank for better searches.”
I love that because, as Neil rightly observes, many newbie bloggers don’t know how digital marketing strategy works, what results to look for, and when they should start to see a quantifiable ROI for their efforts.
I was not different.
The desire to have a quantifiable ROI for my efforts made me hop from one strategy to the other, hoping for immediate results. Unknown to me, I was cancelling one possible result after another.
Answering the same Quora question above, Anil Agarwal said that “From our experience, we noticed that new blogs take at least 8 to 12 months
of time to get ‘decent amount of traffic’.”
Agreeing with Neil Patel that ‘it takes time to see results’, Anil stressed that “If you’re in a hurry, you will fail.”
To show the value of patience in blogging, the writer said in the first year of launching his blog BloggersPassion, it generated only 3000 visitors, as the screenshot below shows.
Image source: Quora
Given that there are 365 days in a normal year, that’s a little over a mere 8 visitors a day. Pretty discouraging, isn’t it? And that was for a person who worked hard to publish new content regularly.
But Anil did not give up because he knew that ‘new blogs take time to see results’.
Fast forward to 2021, what can be said about this blogger?
Let’s listen to his own words: “I’m now earning more than $10k from my blog and my blog is generating thousands of visitors every single month.”
Eager to know about his blogging journey?
Read it here.
Answering the same Quota question, Stefan Ciancio however says the answer to how long it takes for a new blog to get organic traffic depends on quite a few things, like:
- having a good online presence
- your blog offering something unique
- how good your marketing efforts are
Stefan stresses you need to know these before you can even begin to wonder if your blog will gain traffic when you launch it.
However, he says you can work out a way to make sure your blog launch goes smoothly.
And that is: “Be an active member of the online community”.
This is because “initial traffic to your blog will be from the people that know you.” But you must ensure that “your presence on social media is spent on promoting your personal brand even before you launch your blog.”
As for Jeremy Willis, he thinks the time it takes to get traffic to a new blog “Depends if you are looking to drive traffic for free or via paid channels.” (More on this later)
Apart from those top Quora answers, I consulted some blogs too on the issue.
Andrej Ilisin in the blog post How Long Does It Take To Start Getting Blog Traffic? says this is a common question for almost everyone who starts a new website for the first time.
And he isn’t lying. Unless you created your blog for yourself only.
Andrej said something which made me smile with recollection: “I remember when I built my very first blog, I was checking my analytics everyday. Literally every single day I would log into my analytics to see if anybody had come to see my empty site.”
That was true for me too. The first thing I did when I logged on to the internet was to check my Google Analytics and Google Search Console data.
And when there was a tickle of traffic, I smiled with hope. But my body sagged when the traffic dropped. And sometimes the number of visitors plummeted so much that I wondered if blogging was worth it.
Are you curious about these free Google tools? See 20 Ways to Use Google Search Console to Optimize Your Site for Search if you aren’t using them yet.
If those Google tools are new to you, certainly you’ve heard the saying “Build it and they will come.”
I wonder which dude coined that. He might have said it at the beginning of online business when competition was little or even almost non-existent.
That phrase makes new or potential bloggers believe that once they publish a site on the internet, people will automatically come to visit it.
No, the internet doesn’t work like an offline business.
In the real world, once you open an offline shop like an ice cream parlor on a busy street corner, people will walk in and buy something.
The reason why the internet doesn’t work that way is this: imagine hundreds of thousands of people opening a water (the most precious resource in a desert) selling joint all next to each other in the middle of the desert. What are the chances that someone who happens to pass by would choose yours and walk in for a drink?
It’s the same with blogs. Thousands of NEW ones are built every single day, and over 5 million blog posts are published everyday.
You would agree with me that most of them will never attract a single visitor. Except, maybe, the blogger and their friends and family members.
Andrej says the question of how long it takes for a blog to get traffic is not the right way to think about it. For you can start getting traffic on day 1 of publishing your blog. “You can theoretically get thousands of visitors to your blog within days of launching,” he claims.
And he backed up his argument well: “For example, let’s say you or someone you know has a Twitter account with millions of followers. All it takes is a tweet or two pointing them to your new blog and you’ll get a flood of traffic.”
Andrej also used submitting your first blog post to Reddit to buttress his point.
Should it get voted up to the front page, you’ll get a surge of traffic to your site. “It’ll probably crash your web server,” he conjectures.
Great strategies to target, right?
Listen to Andrej before you go that route: “But the problem is, these are short-term solutions to getting traffic. Plus, these aren’t exactly repeatable strategies you can rely on.”
In How Long Will It Take to See Results From Blogging? he draws an interesting analogy: “Much like the hopeful gym goer denouncing their workout after the scale showed no weight loss after one day, business bloggers are often restless in a similar manner.”
“Where’s all the dang traffic?” is an indication of how easily people doubt the value of blogging when they’re not seeing quick results.
“In fact, very few have the patience and foresight required to persevere those lean days often associated with launching a blog,” John says and added, “However, much like a solid workout plan, persistence – and most importantly, discipline– almost always pays off.”
Yet, he says all of us would like to have an accurate idea as to when to expect results from our blogging efforts.
But John argues that the thing about forecasts is that “they suggest the end result is independent of your own efforts, and are simply to be expected.”
Yet results depend entirely on you.
Neil Patel in a related blog post on Forbes titled How Long Does It Take to Get 20k Website Visitors Per Month? debunked the ‘Build it and they’ll come’ theory by saying that “…just creating a website won’t magically draw traffic to it. It can take a long time to build a solid following of 20,000 unique monthly visitors.”
He profited to draw the distinction between visits and visitors because “one person could visit 1000 of your pages.”
Neil claims “there are four fundamentals to driving traffic to your website” which we will see later on.
What we will also consider later on are awesome pieces of advice from 20 creators living full-time off their websites sharing their tips for taking your blog full-time in one year.
These come from the blog post How Long Does It Take To Make Money Blogging? [One Year Or Less]
The piece says, “If you’re focused and determined, you can monetize your blog in one year or less.” But warns that, “it isn’t as simple as writing more content or taking better photographs.”
What you need is a strategy in place.
“Consider the end goal with your blog, and then work backward to pinpoint what steps you need to take to get there.
From there, create a schedule to make that happen, including monthly check-ins with yourself to make sure you’re on track for success.”
How Much Time Does A Blog Need to Succeed?
You can put as little or as much time into your blog as you want.
And generally what you put into anything determines what comes out. So, the more focused time and energy you put into your blogging business, the more likely you are to see the expected results quickly.
How Long Does It Take For a New Blog to Get Organic Traffic – The Essential Steps
Now, we come to the meat of the matter to see the steps to take to get traffic to your blog. These steps will determine the timeframe for your blogging success.
John Bonini, writing under this sub-title still in the blog post How Long Will It Take to See Results From Blogging? affirms that if you don’t master the mechanics of being found, all talk about quality and consistency to get results would probably be vain even from the beginning.
He admonished all thoughts of overnight success. This is because when you start blogging, your domain for the blog would likely be new. That is, unless you bought a parked domain.
Search engine search algorithms value older domains with some reputation, so you should give your blog a maturing period of about six months to really start gaining traction from search engines.
Your new blog will not even be visible on the net. Matt Cutts, head of webspam at Google admits that “as long as the domain has been around for a few months, you should be able to show up in search results.”
The lesson again?
Give your blogging time, which is not a virtue of new bloggers whose most common personality flaw is impatience.
But know that according to Google, crawling and indexing your site pages can “take some time and rely on many factors.”
The preliminary logistics
What you must think of before even considering mastering the mechanics of being visible online are:
- Identify Your Purpose
- Create a plan that works for you
- Commit to your blog from the start
Identify Your Purpose
That piece of advice came from John Bonini authoring How Long Will It Take to See Results From Blogging?
John says you must first of all identify your purpose for starting a blog. “If it’s simply due to the persuasive narrative dominating your Twitter feed, you’re already lacking direction and any strategy for achieving results.”
To know what results even look like, you first must nail down your overall objective for blogging within your overall business goals. “Is it to simply generate traffic and raise awareness? Are you trying to drive more qualified prospects to your website in order to improve your opportunity-to-customer rate?”
But above all, you need to know how you are providing value.
John says, “This is your content mission statement.” And if your blogging strategy lacks any of these it will be difficult for you to achieve any traction.
“Asking about results prior to identifying one would be like asking how long it’ll take to lose weight while sitting on the couch with an Oreo sundae,” John says.
Quite true, isn’t it?
I told you earlier on that we will be looking at some pieces of advice from 20 creators from the blog post How Long Does It Take To Make Money Blogging? [One Year Or Less] And here comes 4 of those tips.
Create a plan that works for you
Tanya from My Forking Life says her number one advice for anyone wishing “to become a full-time blogger within a year is to set goals and create a plan that works for you, not what everyone else on the internet says you have to do.”
On her part, she made an initial goal to match her job salary. And for that, she worked only 15 hours a week. That only allowed her to post just once a week.
Inadequate, you may say. But what Tanya did was to optimize each post so that it could market well.
Take inspiration from this plan Tanya created to fit into her schedule while she worked full time and which has worked to make her a successful blogger.
Commit to your blog from the start
This piece of advice came from Kristin Addis of Be My Travel Muse.
She says her biggest tip to bloggers is to commit. If a large number of people fail, it is “because they don’t go all in.
They are hesitating in some way and aren’t giving enough time to their blog.”
Do you really want to make it in blogging?
Kristin says “to fully commit, put in the time, and go full speed ahead.”
The main logistics
The main tasks we are going to look at that will help drive traffic to a new blog are:
- Work in a niche
- Your audience
- Promote your blog before launching it
- Content marketing
- Use blogging tools
- Connect with other bloggers
- Mind your blog loading speed
- Use social media
- Drive referral traffic
- Attend local expos
Work in a niche
Here, we will look at:
- Pick a niche for your blog and stick to it
- Identify your niche keywords
Pick a niche for your blog and stick to it
Jaime from Charleston Blonde quit her job as a Marketing Director at a huge law firm to blog full-time.
What’s the biggest thing she learnt?
That’s what the title is saying.
How did Jaime do it?
“I dedicate most of my content to local Charleston businesses and events,” she says. “My blog serves as a resource for local Charlestonians and those looking to visit The Holy City.”
That enabled her to be known as a Charleston expert, which facilitated the approach for her to partner with brands and generate travel blogging income.
Short, instead of being a lifestyle blogger (which is quite broad), she became a Charleston Lifestyle blogger (which is tightly focused), hence her success
Identify your niche keywords 6
Melissa from Travel Car Seat Mom somewhat went against the grain when she said what really matters if you want to take your blog full time is money and not metrics like Domain Authority and pageviews that so many bloggers focus on.
However I fully agree with her that “earning meaningful passive income from a website doesn’t require a huge number of page views…[but]… finding ‘buying keywords’ that are fairly low competition and writing about them well.”
Even if they are low volume, these niche long-tail keywords are worth using in your articles because they can quickly get you to the first page of Google which will bring you a readership of eager buyers, she advises.
We will handle this under:
- Finding an Audience
- Establish a target audience
Finding an Audience
As we saw above, your niche keywords will help you find your audience.
But in the blog post How Long Will It Take to See Results From Blogging? takes a slightly different approach.
Do you remember that while he was talking about finding your purpose a few paragraphs above, John advised you to have a content mission statement?
Now, he says, once you’ve identified a clear content mission statement, all you have to do is “tailor your blogging initiative to attract the right audience and have a clearer depiction of the results needed to support your business goals.”
To jumpstart the success of your blog, he suggests value, volume, and visibility as the main drivers for getting found as quickly as possible.
Now, how do you provide value?
By addressing the challenges facing your ideal customers. To do that, you must write down every single question your customers are asking, and answer every one of them in the form of a blog post. Forums and question and answer sites like Quora will help you know your readers’ pain points.
What about how to achieve volume?
Write every day. The more content you publish, the quicker you’ll see results.
And finally, how do you gain visibility?
John gave two ways: “Develop a strong social media presence and focus on syndicating your content to each platform that makes sense for your company.”
However, he warned to be aware that user behavior is different from one platform to another. Therefore you must craft messages to align with each.
Yet many bloggers make the mistake of sharing the same message in a blog post over different social platforms.
Mr. Bonini seems not so keen about the importance of search engines and optimizing for keywords, claiming he has never optimized for search engines. He does that instead for the human. Short, he uses what he learns from their ideal personas to dictate the keywords to use.
And this works like magic for him. Just take a look at the graph below highlighting a year using this practice:
Image source: blog.hubspot.com
John achieved this 583% increase in organic traffic in one year just by relying on the questions his audience was asking and consequently optimizing each post he published daily.
Sarah from Sustainable Cooks, as one of the 20 experts on How Long Does It Take To Make Money Blogging? [One Year Or Less], also talked about audience under the sub-title:
Establish a target audience
She said her number one hint for becoming a full-time blogger within a year is to really get to know your ideal customer/reader. “That will drive and guide every aspect of your blog,” she says, “and will help you to not chase all the shiny things you think you should be doing.”
Claiming that it’s impossible to attract all the readers out there, she assures that even if you have an ugly blog layout, mediocre photos, and a small number of social media followers, an engaged target audience can make you successful.
“If you find a core group of people who think you are writing directly to them,” Sarah says, “they will walk through fire for you!”
So it makes sense to let everything on your blog be about them. “Allow them to be the hero of their own story so they can get credit for your wins.”
Doesn’t that make sense?
Promote your blog before launching it
Stefan Ciancio even advises you to promote your blog before the launch.
He said many online marketers think of marketing only when they have something to offer. They are oblivious of the fact that “hyping up your target is part of your pre-launch market research.” And when you find people interested in your offer, then you can go ahead with the launch. On the contrary, “tweak your content to meet the needs of your audience.”
I witnessed such a hyping up of audience in a recent product launch in my country, Togo.
We woke up one day to find “We’re together” plastered over all the billboards in town.
Everyday I read it and wondered what we were together about.
After some time (I did not make a conscious effort to notice the period), we saw an old bearded white figure like Moses or another prophet out of the Bible with stretched out muscular arms beside the words.
“This must surely be some new church coming,” I surmised. Others thought it was some new NGO and so on. In any way, tongues began to wag and thoughts wandered in all directions.
Soon they added two empty jugs held in the muscular arms.
We were used to Beer Festival the Germans hold here every year. They couldn’t organize it last year (2019) because of COVID-19. Everybody was wondering if they were going to do this year.
When the image changed, the jugs were filled with frothing beer. Ah, now we understood. The ad was announcing the beer festival.
Next time, they added “X beer, we’re together.” X representing the name of a new beer.
We wondered which new beer the sole brewery was going to launch.
Finally, we saw “X beer, brewed from the pure German tradition from your new brewery”.
We were shocked.
The brewery business has been a monopoly in our country since 1964, first owned by a German group, then by them and the State and some unknown private individuals, and finally entirely by a French group.
We had always decried the monopoly and not only welcomed the new brewery but were even more eager to taste that beer.
When it finally launched, it became the talk of the town.
That’s the value of hype.
SEO will be divided into:
- SEO timetables
- Pay attention to SEO
- SEO, Blog/Forum Comments
- Need quicker results? – Don’t use SEO alone
- How long does SEO take?
Continuing his discussion on Quora on How long it takes for a new blog to pick up traffic, Neil Patel under this sub-title observed that “PPC and SEO campaigns can and should target the same keywords. And that when you stop paying for clicks in a PPC campaign, all that business vanishes.
“The hit is easier to take if you’re already on the first page of the search results,” Neil says, “but you’ll still lose some clicks.”
I would like to compare the PPC campaign and SEO to a tap and an irrigation canal.
So long as your tap is turned on (continue paying for your PPC campaign), the water will continue to flow (the traffic will continue to come).
But with a canal, so far as the source of your water is not dried up (that is, you continue to tweak your SEO), the water will flow permanently.
This is why Mr. Patel says that, “Aside from being more sustainable, SEO also allows you to broaden your efforts into long-tail keywords, which are important to know in digital marketing.”
Image source: Quora
I think by now you know the difference between SEO and PPC.
If not, Neil says “The major difference … is the amount of time it takes to start building results.”
In 2014, Search Engine Journal released a case study suggesting that it should take around four to six months to see 100 or more organic search results per day.
Pay attention to SEO
The inconvenience of SEO is that it takes time to get more search traffic. But once you set up your blog for Google with great content, you’ll generate long-lasting traffic.
SEO, Blog/Forum Comments
Here, you are relying on SEO, productive and effective keyword research, and blog comments and forum posts. This takes considerably longer and requires patience. You’ll need to put in a lot of work here and will need to wait for that work to be recognized by the search engines or people.
You’ll need to heavily research keywords, generate quality backlinks and also rely on search engine algorithms so that you rank highly in the search engines. Without high rankings you are very unlikely to receive much traffic at all.
Need quicker results? – Don’t use SEO alone 6
But what if you are in a “hurry slowly”?
That term was coined by Houphouet Boigny the first President of Côte d’Ivoire, a West African nation.
He said if you’re in too much of a hurry, you make a lot of mistakes, and you’re obliged to begin all afresh, in which case you lose time. But if you are in a hurry slowly, you go surely.
Abdul says to rank before 6 months, you need 3 things:
- Quality Content
- Perfect Niche
- Positive Reviews
These will make your content rank faster in SERPs, on condition that you have good domain.
Remember we said your domain needed time to mature? Just like a good wine.
Abdul finished with a good piece of advice: “Don’t stuff the keywords, it will be ranked as spam. Make your content, readable, understandable and make it lovable to read …”
“Amen!” I will say.
How long does SEO take?
Andrej Ilisin, the author of the blog post How Long Does It Take To Start Getting Blog Traffic? also reiterates that “The best long-term solution to getting consistent traffic to your blog is SEO.”
To the question “How long does SEO take?” Andrej says, “it depends.”
He says, “It depends on how many backlinks you’ve built to your site. It depends on how strong these links are. It depends on what keywords you’re targeting with your blog posts (low-competition keywords rank easier than high-competition keywords).”
Then he affimed that, “The average time it takes for a new blog to get traction in the search engines is around 3 to 6 months.”
That also depends, on you consistently publishing high quality content, and building backlinks to those articles.
Image source: alphainvestors.com
We said it would take your blog usually 3 to 6 months, (and sometimes up to a year) to start seeing traffic. This is because new sites take some time to start ranking in Google.
This delaying period is what is often called “The Google Sandbox”.
So Andrej advises: “…there’s no need to fuss over your traffic and rankings. Stay motivated and just stick to your strategy and continue working, and trust that your SEO and blogging strategy is a good one.”
Andrej also touched on other traffic methods, like social media and community sites, which he said are essentially instant. “If executed properly,” he says, “you can get traffic immediately to your blog.”
But he warned that such traffic sources are short-lived. “You’ll see a spike in traffic one day, and the next day it’ll be back to zero. Plus, these are not repeatable strategies that you can do over and over again.”
Do you remember Neil Patel said the same thing?
We’ve been talking about SEO in the last section, but know that it cannot work in vacuum. It needs content. Without it, SEO would be like a car without an engine.
We will handle content under:
- Research what’s been done before
- The Six Month Rule
- Create a content schedule
- Consistently create content
- Consistently publish in-depth content
- Quality of Content
- Guest Posts
- Contribute to other sites
- Focus on evergreen blog content
- Create “Cornerstone Content”
Research what’s been done before
On that score, Stefan Ciancio advises to research what’s been done before so that your blog has content that’s unique and helpful. Without that Stefan says, “your blog will appear like a copy from already existing industry leaders.”
Want to learn how to find the best topics to write about?
This article can help you.
The Six Month Rule
John Bonini developed this idea in the blog post How Long Will It Take to See Results From Blogging?
Did you know why personal trainers often ask their clients to weigh-in on a weekly basis rather than each and every day?
It’s because the latter is inimical to the overall cause.
Blogging is no different.
There will be no traffic at the beginning and therefore no need fretting over one. Your job should be to concentrate on creating valuable content consistently. And, as traction from the search engines pick around the six month mark, you’ll see them contributing significantly to your overall traffic.
And if you’ve done your homework and have a clear understanding of your audience, they’ll surely find you. And, “you’ll start seeing incremental spikes in traffic, blog subscribers, and most importantly, blogging morale.”
Create a content schedule
Ziggy from Ziggy Knows Disney, one of the experts from 20 creators living full-time off their websites in the blog post How Long Does It Take To Make Money Blogging? [One Year Or Less], gave that advice.
She says if you want know how to start a blog for profit, “the biggest key is to take your blog seriously and treat it like a business from the first day.”
That would demand a written plan of action which should include a schedule for yourself and sticking to it.
“Too many bloggers have no plan, are not regular in posting and aren’t willing to make the sacrifices necessary to go full-time,” Ziggy observes.
To be able to create a content schedule you must also make the proper investments in yourself and your blog.
Here are professional blogging courses Ziggy found invaluable.
As for tools to use to grow your business on a regular basis, we will see them in the next section.
Are you balking at this idea?
Listen to Ziggy: “…don’t be cheap, and realize this is a business and you will get back what you put into it.”
Does that sound good?
Consistently create content
Neil Patel suggests that in the blog post How Long Does It Take to Get 20k Website Visitors Per Month?
Like the others, he says it takes consistent content to drive traffic. “While you may eventually accumulate 100,000 views on a single post, you’ll need tons of posts for the daily volume to make a difference.”
And he supported this with research findings from Hubspot. It says that companies that publish at least 16 posts per month consistently drive more traffic than those who don’t blog or rarely add new content.
But Neil says blogging every day is no magic solution because “it can take months to finally craft a post that hits and drives massive amounts of traffic. These tent poles support your efforts on smaller projects.”
How many posts will you need to generate sustainable traffic, and how long will that take?
Neil says you’ll need 400 or more blogs which will take over a year of blogging every day.
His final word?
“Start brainstorming now.”
So, what are you waiting for?
Consistently publish in-depth content 6
That’s what Anil Agarwal in this Quora thread https://www.quora.com/How-long-does-it-take-for-a-new-blog-to-pick-up-traffic recommends.
Anil stressed that content is always king because “people will stop reading your blog if you publish mediocre content and stick to your blog if your content is helpful.”
But not any content will do.
“…you need to create in-depth content so it ranks well,” he says. “Make sure to post at least once a week and be consistent with your blog posting schedule.”
Quality of Content
Under that sub-title, Aabid Naqvi in this Quora thread https://www.quora.com/How-long-does-it-take-for-a-new-blog-to-pick-up-traffic advocates to create quality content because “Content is King.”
He said you should do research about what interests your audience before writing the blog post.
Sensible piece of advice, isn’t it?
The same Aabid Naqvi on the question of content, says to write a guest post for another blog and quickly points out that “Guest Posting is a long term Strategy.”
He singled out improving your authority on the web and making yourself well-known as some of the key benefits.
See other benefits of guest blogging here.
Just as patience is needed to see traffic to a new blog, a new blogger must be modest with guest blogging.
This means starting with writing guest posts for small blogs and switching to larger publications after you’ve grown your reputation.
Another benefit of guest blogging is that it will drive more traffic to your blog. This will make your blog/website grow faster.
Contribute to other sites
“Bloggers consistently use guest posting as a method of obtaining valuable backlinks to their blogs,” says Neil Patel in his Forbes piece How Long Does It Take to Get 20k Website Visitors Per Month?
Neil mentions some benefits of contributing to other sites as exposure for both you and your brand. He didn’t fail to talk of increase in referral traffic, better rankings search engines give to sites with backlinks from reputable sites.
“This makes contributing to other sites one of the best, across-the-board digital marketing techniques to raise traffic to any website.”
And with that we would once again switch to three experts in the blog post How Long Does It Take To Make Money Blogging? [One Year Or Less]
Focus on evergreen blog content
Amber Faust from Faust Island says concerning content that her biggest tip for professional blogging is to post evergreen content.
Wondering about evergreen content?
That’s content which is forever fresh; the one people will always love to read and link to.
Why is writing evergreen content important?
“The internet is a fickle place and fads fade fast,” says Amber.
She declares that as a mom blogger, how-to articles and kid’s activities posts bring consistent traffic to her blog.
But “Posts on whatever kids music is popular for a month or whatever the parenting trend is in the news may get a good month of traffic, but it dies down fast.”
Ms. Faust was quick to point out that she was not playing down posts on the popular trends, but rather recommend putting more effort into the forever posts. “You can even create a blog content calendar to stay organized!” she says.
Create “Cornerstone Content”
Clelia Mattana of Keep Calm And Travel however gives the creation of “Cornerstone Content” as her hottest tip for you to succeed in blogging.
Again, wondering what cornerstone content is?
That is, “your best articles; typically in-depth guides full of useful information about a topic you are considered an expert on,” says Clelia.
This particular post you are reading is a Cornerstone content.
Here is an example from Clelia.
Examples from my blog are:
- 37 Highly Effective SEO Tips for Blogger
- Making Money with Common Types of Affiliate Marketing Channels
- 139 things one of which you should do at least one in your life
- What is affiliate marketing and its basic terms
Evergreen posts “will be the ones you always refer to from your other content, and that are more likely to be cited by other websites and blogs — and possibly even large online publications — to bring the majority of your traffic.”
Besides, evergreen content, what made Clelia have 950% more users and 820% more sessions in just one year?
It was “…after taking a number of online blogging courses and reading helpful guides, I learned about the importance of using keywords in your content to help it rank.”
Under this, we will look at the idea below:
Content marketing timetables
Writing under that title and sub-title, Neil Patel in the same Quora thread, says PPC and other SEO functions are often “set it, and forget it” functions. But affirms that content marketing calls for a constant focus on content creation, and this can often necessitate huge operations.
“It’s worth it, though,” says Neil, “because blogging alone is a valuable addition to any B2B or B2C business.”
To buttress his point, Neil cites a study which found that businesses that blog 20 times a month or more drive 5 times more traffic than those that do so 4 times a month or less.
Image source: Quora
Neil himself carried out research on how long it takes to see blogging results. He found that “posting regularly, at least 12 quality posts per month can start generating results within 6-9 months, with 400 posts being sufficient to sustain the traffic.”
But that must be solid content in your content strategy.
Neil asks you to note that more and more searches are being performed by more and more people in natural language, with voice assistants like Siri or Cortana. Neil therefore says, “your best bet at being seen is to ensure all content is extensive, thorough, and full of longtail queries.”
You must use other forms of content marketing, like videos, events, webcasts, social media, published materials, and others.
They can all reach different audiences but Neil says you should give them also 6-9 months for verifiable results.
“Proper SEO and content promotion is another key in content marketing success, as even the best content doesn’t always get seen.”
What if you don’t see results within a year?
Neil says, “it may be time to reconsider your content marketing efforts and focus more on social media marketing.”
Use blogging tools
Under this logistic, we will look at:
- Invest money in tools
- Choose a good host
- Choose a theme that offers support
- Connect your site with Google Analytics & Google Search Console
- Sign up for email marketing software
Invest money in tools
Why must you invest money in tools?
So he recommends to use proper SEO tools like Semrush.
“I’ve been using Semrush for several years now and it’s the main reason why we generate a lot of traffic and profits from blogging.”
What does Semrush do?
Anil says, “It helps you with everything from keyword research to link building to competitor analysis and more.”
For more details about it, read their in-depth Semrush review.
For the next five essential steps on how long it does take for a new blog to get organic traffic, we will stick tools mentioned in the blog post How Long Does It Take To Make Money Blogging? [One Year Or Less]
Choose a good host
One thing you must not balk at spending money on is your host, as free hosting does not have certain functionalities, such as embedding an email subscription list.
The blog from which we’re quoting says they use a premium host called Flywheel.
Choose a theme that offers support
You can look through a marketplace like Envato Marketplace and pay for your theme, as free themes often don’t come with customer service.
Connect your site with Google Analytics & Google Search Console
This will enable you monitor your blog stats.
See what it’s all about.
Sign up for email marketing software
Signing up for email marketing software is good, but the best is what Jessie Festa of Jessie on a Journey has detailed below.
Grow a well-nurtured email list 7
Email marketing for bloggers is a topic bloggers just starting out often overlook, she says.
What a grave mistake that is! For your email list has your most dedicated fans, people who can’t wait to receive your newsletter, read your content, watch your videos, etc.
You must also have a lead nurturing funnel set up to welcome new subscribers.
By offering them value-packed opt-in freebies for their details, you can get people subscribe to your list.
Good to know:
- Use a template like “I help [group of people] do [how you help]” to have a solid mission statement so you know who you help and how.
- Have your own products/services or those of your affiliate partners on hand to eventually pitch to your list.
“Knowing these two things allows you to create an opt-in freebie that truly serves your audience and attracts the people who would truly benefit from your product,” Jesse says.
Connect with other bloggers
You need do two things in this wise, that us:
- Connect with bloggers in your niche
- Engage with other bloggers
Connect with bloggers in your niche
“There are many bloggers offering almost the same content as you are and they have their network” Stefan justifies. “They will outrank you, out-promote you any day of the week.”
Your best option?
You remember, they say if you can’t beat them, join them?
That’s exactly what Stefan recommends: “become part of their community and networks. Help them out and they’ll help you out.”
Engage with other bloggers
Amanda from A Cookie Named Desire makes the same suggestion in this blog post How Long Does It Take To Make Money Blogging? [One Year Or Less]
She said you should do everything to find your community.
“I don’t mean just your community of readers and followers,” she adds, “but the other bloggers and business people who work in the industry.”
This is because blogging does not afford you any social contact in your working life. That very isolating job of working at home can get very confusing and discouraging. “Having a small group of three-to-four people you can go to and share ideas, celebrate triumphs, and build one another up is invaluable,” Amanda says.
Mind your blog loading speed
On this score, we will look at:
- Page Speed
- Have a plan for keeping your site speedy and healthy
“Improve your blog loading speed,” he says, “you can check your blog loading speed from Google Page Insights.”
This is something that I do from time to time.
Have a plan for keeping your site speedy and healthy
Why is site speed so important?
Listen to Jessie: “Slow site speed can hurt your blog growth and profitability, so using a tool like WP Rocket can help you keep things running fast and efficiently — which your blog visitors will appreciate.”
Besides, in its quest to let blog visitors have a good user experience, Google uses site speed as one of the factors to rank a site.
Use social media
Any blogger not using social media is denying themselves one of the most useful tools to get organic traffic and grow their blogs.
To help you use this tool to get organic traffic to your new blog, we will see:
- Add social buttons to your blog
- Ask your circles to share your posts
- Ask your closer ones to share your post on Social Media
- …Focus on Pinterest
- Grab your social media handles
- Sustaining your following
- Don’t write for social media
Add social buttons to your blog
“Adding social sharing buttons make easy for the user to directly share your blog on Facebook and other social networking platforms and your blog can easily get organic new visitors.”
But he did not stop there. He encouraged you to:
Ask your circles to share your posts
In that wise he recommends that you…
…Be socially Active
“Being socially active will cost you anything [sic], make it easy for the viewers of your blogs to easily find you ( author) on social networking, this can easily increase your viewer engagement.”
Then Aabid Naqvi made a final recommendation:
Ask your closer ones to share your post on Social Media 6
“Sometimes you can get a higher amount of organic traffic by asking your family and friends to spread and share the word about a post.”
Iva Ursano of Amazing Me Movement in the blog post How Long Does It Take To Make Money Blogging? [One Year Or Less] asks you to…
…Focus on Pinterest
Do you think of Pinterest as a social medium for just about crafts and baking?
Iva says it’s not just for that. “It’s a gold mine for people who want to drive traffic to their blog.”
Let’s listen to Iva: “Pinterest is a massive search engine,” she says. “When people are Googling ideas and tips, quite often a Pinterest result will be on the first page.”
Iva said she discovered Pinterest in January of 2018. She read blogs and signed up to free email courses on how to use it effectively.
And she did. To such an extent that her blog receives 90% of its traffic from Pinterest, with the triple benefit of increasing her product and affiliate income and ad earnings!
But what’s the key to success on Pinterest?
Iva says it “is to pin engaging images that make people want to save, repin, and click.”
She pins about 30 times a day (Wow!), mostly her own content. She suggests that in the beginning you pin other people’s pins. This will not only grow your followers but also keep Pinterest happy.
What if you were in affiliate marketing?
Ms. Ursano has something for you: “You can also use Pinterest for affiliate marketing as long as you disclose that the pin is an affiliate pin,” she says. “It’s important to play by all the rules.
Each pin I create either goes to a blog post or one of my products.”
Iva Ursano may have pricked your interest, but you may be wondering, how do you create Pinterest pins?
Grab your social media handles
Jessie Festa of Jessie on a Journey https://jessieonajourney.com/
in the same blog post gave the following pro tip: “You can use a tool like RelayThat to create hundreds of Pinterest pins, blog visuals, and other social media graphics almost instantly.”
What about pining them? Wouldn’t that be time-consuming?
Another Jessie’s pro tip is to use Tailwind for pre-scheduling pins at the best times. “Plus, the platform has numerous features, like Looping and Tribes, to help get your pins seen.”
Now that you know Pinterest can drive major traffic to your website, what are you waiting for?
Sustaining your following
Your social media following is not a given.
In How Long Does It Take to Get 20k Website Visitors Per Month? says, “Even when you gain 20,000 followers, they won’t last unless you keep hustling. You’ll still need to take steps to keep the content fresh.”
Mr. Patel says, “Adding images and videos, updating content with newly discovered information, optimizing your site for speed, and continuing to promote your brand on social media channels all contribute to keeping your site at the top of the search results.”
Then he assures that if your site has valuable information, it may be cited by other sources, and people will spread word about you.
Neil says your brand awareness will grow.
What does all of this help to do?
Sustain your site’s traffic.
“Anyone can draw eyes,” Neil says, “but keeping people happy takes attention to detail and a focus on delivering consistent quality.”
I guess you heard right.
Don’t write for social media
Avichai Ben Tzur of X Days In Y suggests that in the blog post How Long Does It Take To Make Money Blogging? [One Year Or Less]
What Avichai means is not to spend all your time posting on social media with the hope that one of the posts will go viral because “the chances of that are very slim and even if it happens, it has little long-term effects.”
Rather concentrate on writing quality evergreen content that people search for and which could show up on search engines results pages.
If you write for the reader and not about you, your posts will be relevant for a larger audience.
But that doesn’t mean you must be totally out of the picture. “When you create your content I recommend writing for people like yourself”, Avichai advises.
Now, let’s go to another strategy for a new blog to get organic traffic.
One of the 20 experts on How Long Does It Take To Make Money Blogging? [One Year Or Less], Matěj Halouska of Czech the World makes an important and often overlooked suggestion:
Focus on link-building
“Many websites don’t focus on link building enough,” says Matěj.
And that’s true.
How serious is that?
Matěj claims: “…it’s one of the things which can make or break your success.”
“A link profile is one of the most important ranking factors for search engines, as a website with more links from high-quality sources is more credible.”
Essentially, what links from other sites to yours are saying is that other websites trust your content.
However, if backlinks are very important, it’s even crucial to avoid strategies called black hat, such as buying links. Search engines will not hesitate to penalize you for that. And consequently your website will not show in search results at all.
So what are the best strategies for link building?
They are called white hat.
Do you remember Aabid Naqvi and Neil Patel talked about guest posting earlier?
Matěj says it is the most popular tactic in white hat back-linking in which “you write an article for a high-quality website in exchange for a link to your site.”
Another very good back-linking strategy Matěj
mentions is creating infographics.
Listen to the reason: “People like to share them and use them in their own posts. Therefore if you create a great infographic, you can get a ton of backlinks even without your outreach.”
Finally, Matěj recommends to share often on social media.
This can be very effective because “Many times someone likes your post and uses part of it in their own article with link credit to your site.”
What is link building doing for Matěj Halouska and Czech the World?
“Link building is helping us continuously. Our rankings and traffic are steadily increasing and link building is one of the big reasons for that. It’s definitely an important part of our content promotion. In fact, we credit our first guest post on a high domain authority site is one of the factors that kickstarted our success.”
Have you heard that right?
It’s only logical to talk of ranking just after dealing with link building.
Answering the Quora question How long does it take for a new blog to pick traffic? Neil Patel says “It Depends”
But he was quick to add, “That’s a frustrating answer, I know.”
Then he says the real answer to how long it does take to rank on page 1 depends on many factors. In fact, thousands of them, he claims.
This means that no analysis, no matter how sophisticated, can provide a magic answer to the question.
What counts is a deeper understanding of how SEO works.
“While I may not be able to tell you ‘You’ll rank in 87 days!,’” he says, “I can give you some new insights on some of the unexpected ranking factors that you might have overlooked.”
From there he claimed: “The broader question we need to answer is this: How do links influence the ranking of new content?”
For the best data possible, they worked with three major data partners:
- BuzzSumo.com to come up with article ideas and find influencers.
- SEMRush.com to pull data on hundreds of thousands of keywords and other data-driven studies in the past.
- Ahrefs.com to provide them with more than 150,000 lines of data.
The study enabled Neil to answer the question, “how long do we need to keep link building,” as, “As long as it takes,” and, “How long does it take?” as, “About three months.”
Rank for long-tail keywords
That is the piece of advice Neil Patel gives, this time in his Forbes piece How Long Does It Take to Get 20k Website Visitors Per Month?
Listen to him expound on this: “While some keywords gain a lot of traffic, the large majority (70 percent, to be exact) of online searches are long-tail keyword searches. For example, instead of searching for ‘bicycle,’ I’d likely search for ‘mountain bikes under $500.’”
That brings organic search traffic which he qualifies as “the holy grail of Internet traffic as it’s automatic and sustainable.”
For that reason Neil recommends that you “optimize your website for broad keywords, but also include as much niche detail as possible.”
How does this help a new blog to get organic traffic?
“Blogs help create landing pages to answer specific questions and provide specific information for as many long-tail keywords as possible.
“By starting a blog, you exponentially increase your odds of being found by qualified leads for your business.”
And being found by leads is all organic traffic is about.
Under traffic, we will consider the following:
- Drive referral traffic
- The value of 20k unique monthly visitors
- Paid traffic
Drive referral traffic
“Organic search is important, but so is referral traffic,” Neil Patel says in the same piece cited above.
Earlier on, when we were talking about guest posts, Aabid Naqvi said that one of the benefits is to drive more traffic to your blog and Neil mentions increase in referral traffic.
This time he stresses that “Guest posting isn’t the only way to generate referral traffic …” and goes on to mention others: “Social media sites like LinkedIn, Facebook, Twitter, Instagram, SnapChat, and StumbleUpon can help drive referral traffic to your website quickly.”
Not only that. “Social signals can also help raise search engine traffic.”
Eager to know how to raise referral traffic? Neil has a long form blog on it here.
It will help you raise traffic to 20,000 in 90 days or less.
That may set you wondering why you want 20,000 visitors.
Neil Patel developed that too.
The value of 20k unique monthly visitors
Neil first uses Google AdSense to explain this.
They “pay out approximately $50 for 20,000 unique visitors, and a blogger can expect to make approximately $100 per month off this volume of traffic.”
Next he touched on an ecommerce site where he says “20,000 visitors equates to 20,000 possible leads. The value of these leads depends entirely on how well your sales and marketing team can guide them through the CRO sales funnel to convert them.
If nearly 1,000 people are browsing your site every day and you can convert even one, you’ll have built a respectable small business. Growing it from there is much easier than starting from scratch, as you’ll be building your reputation among past customers who return. Although 20,000 is a good start, you’ll want to continue striving for more.”
Is another way to get more traffic.
Let’s get Jeremy Willis to help us with that in this Quora question How long does it take for a new blog to pick traffic?
“CPC, Social Media Ads, Traffic Exchanges (Instant). Traffic can and will be instant but obviously you are paying for this privilege. It depends what your site or blog is as to whether this would be required or even useful. Also the quality of that traffic is incredibly important. You don’t just want to be receiving clicks for the sake of clicks.”
Does this entice you?
Note that the author says that traffic obliviously depends on your site. 
I tried a vendor on Udimi before years ago and received totally worthless traffic. But stupidly I didn’t complain nor did I ask for a refund!
Don’t ever do that.
Now, let’s round off this discussion on the main logistics with one of the 20 experts who share their tips for taking your blog full-time in one year on How Long Does It Take To Make Money Blogging? [One Year Or Less]
Attend local expos
I found this idea from Tina Pik of Hangry By Nature on How Long Does It Take To Make Money Blogging? [One Year Or Less] strange. It sounded like something for an offline business. I’m sure you’re curious about it too.
“…one of the initial ways we started to monetize our blog and social platforms was via brand collaborations.”
Claiming that it was difficult to build trust over emails and a struggle to know exactly how to pitch a brand, Tina assures that “It’s an entirely different ball game when you meet connections and potential business partners face-to-face.”
That’s how they discovered expos.
Going through those in their local area, they picked out the expos in their niche, approached them and landed three paid blogger brand collaborations.
Tina’s best tip?
“Put your fearless salesy shoes on and approach the business stand that you can see yourself aligning with. Ask to speak to someone about influencer and blog collaborations, express your love for their product, and explain how a collaboration would be mutually beneficial.”
In your eagerness to get a contract you might be tempted to say a lot.
Tina advises against that.
“Don’t go into too many details,” she says, “as your aim is to get their business card, follow up, and flesh out all the details in a proper pitch email.”
Now, we know all the main logistics we need to drive organic traffic to our new blog. But just as in construction work, we are left with the finishing off, the final details to complete and enhance any piece of work.
We will have them from the last 6 of the 20 experts who share their tips for taking your blog full-time in one year on How Long Does It Take To Make Money Blogging? [One Year Or Less]
They will be handled under the following titles:
- Be strategic on every decision
- Treat it as a real business that offers real value
- Find power in the word “no”
- Focus on your strengths
- Outsource mundane tasks
- Remember that it’s not about you
Be strategic on every decision
How do you do that?
“Be strategic about every single decision you make for your blog.”
And she gave an instance of that.
“…do thorough keyword research about a group of keywords that form what I like to call a ‘cloud’ of content, where you choose keywords that complement each other, but that are broad enough to be stand-alone pieces.”
Bruna says this blogging strategy enables you to create different posts which are however related content. This will make Google see your website as an expert on the topic.
She advises to draw up a marketing plan for each post on the social accounts you are sure will drive traffic to your website.
“More importantly, know what you want to achieve with these posts,” she says. “Are they written for organic traffic only? Are they affiliate articles?”
Why must you have a plan for your articles?
Bruna says that way, “you will know exactly what you have to do to achieve your goals — no more guessing or spending time on vanity tasks that don’t bring you money, such as Instagram, in my case.”
Focusing on building such a winning strategy will help you escape your 9-5 office job, she says.
Is that not why you’ve chosen to blog?
Treat it as a real business that offers real value
Derek Baron from Wandering Earl made that suggestion.
In that sense you must know that:
- blogging is a full-time job
- you must post helpful content for your readers
- obstacles will crop up but you must not despair
These are aspects of blogging Derek claims are often overlooked by people who view blogging as an easy way to make fast money.
“Realizing that hard work and dedication and a business sense are vital to the success of a blog will ensure you have a much higher chance of succeeding,” Derek says.
Find power in the word “no”
Katie from Green Active Family says her “…best tip for bloggers …is to develop a ‘just say no’ mentality when it comes to the opportunities that come through their inbox.”
She says when you get organic traffic to your blog and blog followers, companies eager to leverage your audience will send you emails daily; “but in my experience, the time spent negotiating these deals and managing the admin side of one-offs just isn’t worth it.”
What then does she suggest you do to generate a full-time revenue quickly?
“…you’re better off finding something that works for you — such as creating an affiliate marketing strategy with one or two programs or generating advertising revenue through a network like Mediavine — and then focusing all your efforts on that.”
I myself get requests each day for link exchanges, free and paid guest posts with internal links to the authors’ properties, etc.
I negotiated some of these deals and either the other party failed to come back or if they did, it is to renegotiate the price downwards.
“Double down on what works first, and then find ways to diversify,” Katie says, and I agree with her. “And definitely don’t get distracted by shiny things like free gear in exchange for a review.”
Did you hear that loud and clear?
Focus on your strengths
Katie & Ben from Two Wandering Soles give this advice which is short but powerful.
“Blogging is such an all-encompassing job that you can go crazy making to-do lists and trying to focus on 100 things at once.”
They’re right. Blogging is a business like any other and one shouldn’t expect the blogger to do everything all by themselves. That’s why I wrote Are you overwhelmed blogging? Then outsource your tasks
That piece lists a certain number of tasks a blogger can outsource and to whom.
“But instead of spreading yourself too thin by splitting your time between writing content, producing YouTube videos, mastering Instagram and growing your Facebook, slow down!
Focus on one platform that you love until you have it under control before attempting to do everything.”
Doesn’t that sound sensible?
Outsource mundane tasks
“I was very skeptical about being able to take my website to full-time within a single year,” Ron says, “but I’m happy to report that nine months into my journey, I’ve done so.”
Wouldn’t you want that to be your case?
Then listen to Ron’s best tip to encourage others to become a full-time blogger in a year.
“[It] is that if you’re short on time like me, you need to be willing to outsource mundane tasks to be successful.
Things such as editing content, posting content, article research, and finding/creating images can all be outsourced to someone for a nominal fee.”
While Katie & Ben put the accent on platforms, Ron stressed writing content.
“While I still focus a lot of my time on deciding what content to write and creating the content itself, I’d much rather put my energy into that because it’s what really moves the needle in my business and has allowed me to create positive momentum for my website moving forward.”
Remember that it’s not about you
Apart from her income reports that Claudia Torres of The Fab 20s shares on how to make money as a blogger, she swears you will not find her talking about herself; her likes, dislikes, favorite pair of shoes, and others on her sites.
“It’s not relevant because the harsh truth is no one cares,” she says. “It’s all about my readers and providing value to them in some way.”
Instead of that, new bloggers want to make it all about themselves.
Claudia advises that instead of writing something like “What I did in New York City” you should be concentrating on an article such as “What YOU Have to See & Do In New York City.”
The first is about yourself and your needs, Claudia says while the second is “an itinerary for my readers and provides them with value in exchange for their attention.”
Claudia’s final say?
“Take the ego out of the equation and change the script from ‘me, me, me’ to ‘how can I better serve my audience?’”
You’d had won half of the battle, she says.
And with this blog post, I hope that you have won half the battle to drive traffic to your blog.
Anyone can build a website, but not all of them can drive traffic to it.
Yet getting traffic to a new blog is not rocket science. All you need do to it in no time at all is mind the preliminary logistics, the main logistics, and the finishing touches we have scoured for you.
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