How to Market Your Blog: 7 Effective Content Promotion Tactics You Should Try
If you need to know how to market your blog, social media isn’t your only tool (even though it works!) There are many places you can circulate your content. Here are 7 content promotion tactics for your blog.
So you’ve launched a website, but now you need to figure out how to market your blog.
While it’s important to learn SEO strategies for boosting your search engine ranking and increasing traffic organically, this can be a slow, time-consuming process.
Luckily, there are plenty of other faster, free ways to promote your blog. Keep reading to learn 7 free content promotion tactics that you should be using.
- Guest Posts
The first of the 7 Effective Content Promotion Tactics You Should Try to market your blog is guest posts.
When you’re a new blogger, growing your audience through SEO alone can feel overwhelming. You write post after post, only to watch your traffic grow by just a few visitors at a time.
One fast way to boost that traffic and reach high-quality traffic is through guest posting. Guest posting on other blogs similar to your own connects you with readers who are already interested in the subject that your blog focuses on.
You’ll be establishing yourself as an expert on the subject. Plus, when you link back to your own blog in the guest post, you’ll be boosting your own site’s reputation on search engines, which will help to improve your ranking.
The second of the 7 Effective Content Promotion Tactics You Should Try to market your blog is cross-linking.
Another great place to promote your blog for free is within your own website.
When you do start landing traffic, it’s important to turn those visitors into repeat visitors.
If they land on a piece of content looking to answer a specific question, they may not have any reason to explore the rest of your site. They’ll find what they were looking for and then move on, and may not return again in the future.
That’s where cross-linking comes in.
Cross-linking means adding links to other parts of your website within a blog post. These links should lead to other related content that the reader might find useful.
For instance, if you wrote a blog post on SEO tips, you might link to another blog post on SEO statistics, one on a beginner’s guide to SEO, or other similar topics.
Readers will be more likely to search other areas of your website if you lead them directly to content that they might be interested in through cross-linking. If they might more quality, useful material, they may then choose to return to your site later to see what else is new.
- Repurpose Old Content
The third of the 7 Effective Content Promotion Tactics You Should Try to market your blog is repurposing old content.
If you’re serious about creating a successful blog, you likely spend a lot of time on each blog post you write. Making the most of the work you put in is a great way to increase your promotion tactics.
There are a number of ways you can repurpose blog posts into other promotional material.
Use your research and content to create an infographic that you can share on Facebook or Pinterest. Read your blog post aloud to create videos or podcasts that you can share on social media or elsewhere.
Reusing existing content will save you time when it comes to creating material for social media. Plus, if you use just a sampling of a post, anyone who sees it and wants to learn more can visit your blog to read the rest of your post.
- Find Your Niche
The fourth of the 7 Effective Content Promotion Tactics You Should Try to market your blog is finding your niche.
With more than 200 million websites active online today, there’s truly a place for every niche topic. Finding your niche, and the sites that others who share your interests frequent, is a great way to promote your blog without spending anything more than your time.
Search out community sites within your niche where other users talk or swap ideas.
But while you should post some links to your own content, doing only that will likely get you ignored or flagged as spam.
Instead, join the community. Share your opinions on topics. Comment on other users’ posts. Then, share your own content where relevant, in a way that is friendly and helpful.
This is not only great for promoting your content, but also a good way to establish yourself as an expert on the subject.
- Facebook Communities
The fifith of the 7 Effective Content Promotion Tactics You Should Try to market your blog is Facebook communities.
Besides finding niche community websites dedicated to your subject area, another great free promotional tool is Facebook groups.
In the same way that niche websites bring together those of similar interests, Facebook users take to niche communities to share ideas and opinions and to get advice.
Joining these communities is free, as is posting to them. You’ll get a guaranteed audience to share your blog posts with. Just be sure to check each Facebook group’s policies on promoting your material so that you don’t get yourself blocked from the group.
- Create a Newsletter
The sixth of the 7 Effective Content Promotion Tactics You Should Try to market your blog is creating a newsletter.
Whether you’re launching a new blog or looking to promote an existing one, you’ve probably heard that building an email list is important.
But what you do with that email list isn’t always as clear.
Some blog owners use it to send out information about courses or other products they are selling. Others collect email addresses, only to rarely use them.
If you already have email addresses of subscribers on hand, one simple, free way to promote your blog is by creating a newsletter.
Your newsletter can be a mix of your latest blog posts, as well as new, unique content that readers might find useful.
- Rethink Your Social Media Strategy
The seventh of the 7 Effective Content Promotion Tactics You Should Try to market your blog is rethinking your social media strategy.
If you’re already using social media sites like Facebook and Twitter to promote your blog, you can put those posts to work elsewhere for additional free promotion as well.
YouTube, Pinterest, and LinkedIn are sometimes overlooked by blog owners. But they can be just as effective for promoting content for free.
Share video versions of your content on YouTube. Create infographics that are easy for viewers to share on Pinterest, and that link back to your blog. Or use snippets of your blog posts to make new LinkedIn posts that other blog owners might find useful.
How to Market Your Blog for Free
If you were wondering how to market your blog, any of these 7 ideas can be a great way to expand your reach for free.
But while you should put these tactics to work, don’t neglect your SEO and keyword strategies for increasing traffic to your blog.
If you’re ready to start improving your SEO strategy to increase traffic and boost your ranking on search engines, check out our DIY SEO Academy today!
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