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Is Natura The Best MLM Program: A Review

We were asked by a visitor to the website the following question: “Is Natura the best MLM program?” So we decided to do a review on this multi-level company.


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It is impossible to really say that any one given MLM company is the best. This is because each one of them has their pros and cons. And much of a person’s success working any given MLM program depends on the individual’s strong points.

One person might excel in cold call selling while the next person’s strong points could be in group party settings.

That being said we will take a look at this opportunity at MLM. We will also find out all the pros and cons that one will encounter when considering investing in this company. The reason is that this is what we do when we decide to work a program like this, when we invest in it.

We also invest in ourselves in having the ability to accomplish the tasks it will take to make money working this type of multi-level marketing model.

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Natura: The Company



Natura was established back in 1969 by Antônio Luiz Seabra and is based out of São Paulo, Brazil.

It is number 4 on the list of top 100 MLM companies in the world and boasts an annual income of 4.4 billion dollars.

Natura is the largest cosmetics company in Brazil and became a publicly-traded company in 2004.

In 2019 they reported an agreement to acquire Avon Products INC. This deal has been approved and is expected to become final in 2020.

The company has the largest sales staff, called consultants, in the world at 6.6 million. They are a leader in being eco-friendly in their practices and also in biodiversity and conservation.

Natura has realized a 24.5 percent increase in growth for the year 2017. The fastest growing cosmetics company in the industry, they are traded in 73 countries.

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The business Model

Natura is a multi-level marketing company that sells its products in several ways. These include through 3200 stores and through what they call consultants.

At the present time, the company has over 1.7 million consultants selling their products in direct sales.

We were extremely surprised by how the company conducts itself both in the community and with its workers.

We read many reviews with current and former consultants that had good things to say about the company. We were really surprised by the fact that we could not find a single negative review.

After hours of research, we failed to find much information on how to join the direct sales team other than they request you send them a resume through their corporate website.

We did find though that membership fees per year are $1000.00 but that is about all we could get.

Using the theory that with 1.7 million direct distributors, there must be a good compensation program. But we simply could not find any public information on how it works.

We did find however that in 2015 they created a retail sales entity and began selling retail through their online stores. This kind of bothered us as we know the best MLM companies offer their products exclusively through their distributors. We thought maybe this company has found a way to make it all work together.

Further research did enable us to find that when they went rental in 2015, they did expect the majority of their sales would still be coming through their direct sellers. So maybe they are offering a limited line of exclusive products through their retail stores.


Natura products


Natura products line
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We did find plenty of information on their products and it was all good.

There are simply too many products to even begin listing them here in this review. So we will do the next best thing, that is, tell you all about how they are made.

They have a solid line of products that are eco-friendly. Furthermore, they are the leader in making sure their products are both healthy and not harmful to the planet.

Natura offer safe ingredients that are natural in origin. They do not allow any animal testing whatsoever on the development of their products.

The company has Amazon Forest ingredients, offer 100% vegan products and use ecological packaging. They are also carbon neutral.

This MLM giant also uses its products profits to fund education and the fine arts. Completely community-minded, the company backs all their products with a 100 percent money-back guarantee.

That is a pretty good sounding batch of commitments and definitely a trendsetter.


Our Take on Natura

We would have loved to find more information about the business model the direct sales team is using. However we are still very impressed by everything else we found about this company.

It is worth mentioning again that they are eco-friendly and concerned about the environment. They demand that their products be both safe and healthy not only for the users but also for the earth.

At the very least we have to give Natura a thumbs up on their business practices and products. Unfortunately we are unable to give them a thumbs up on their MLM business model because of the lack of information.

What we will say is that any company as well put together as this one is worth checking out. Therefore we recommend going to their website and seeing if you can find a way to check out how to become a consultant. You must also see for yourself if it is indeed worth pursuing.

Thank you so much for checking out our review on Natura. We are sorry that we cannot say if they are the best MLM company or not because we simply do not know.

Please share us on your social media and maybe someone with an insider knowledge might comment on how this MLM business model works.

Be sure and check out our other reviews posted on our reviews tab and until next time, happy marketing!


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8 thoughts on “Is Natura The Best MLM Program: A Review”

  1. Natura is one of the more highly-regarded MLM schemes and, from what I know, does at least offer training and support as well as a variety of good products to sell. I think, if someone is going to try MLM then picking something they really care about is important. I made the mistake of getting into MLM over two years ago with a product I really had very little interest in and, unsurprisingly, I didn’t last a year.

    • Hello there,

      Yes, you’re right, Natura is one of the more highly-regarded MLM schemes. How else can it be when they offer training as well as support aand a variety of good products to sell? In factn what you said about picking something you really care about, is not only true for MLM but for any other type of business. Your passion counts. Sorry to hear your bad experience with an MLM. The lesson you learnt will always serve you in future businesses. So keep up the fight.

  2. it is known that Multi level marketing is a pillar of network marketing that leverages the business in all the aspects. MLM is the latest trend and it is followed by companies because of its lucrative nature. MLM software would extend in the coming years. natura have a solid line of products that are eco-friendly. but are these products aplicable to men also?

  3. Hi I would like to thank you for this informative post about Natura and its MLM program. After reading your article I found it reassuring that Natura are eco-friendly and care for the environment. It was a shame you couldn’t find much information about their MLM business model as that would have been a bid help.

    • Hi there,

      I would also like to thank you for coming to read this post and especially for commenting on it. Yes, that part of natura about the being eco-friendly and care for the environment are a plus for them. Maybe I will try to dig up information about their MLM business model to help my readers a little bit more.

  4. Hello Akoli,

    Personally I am not a fan of MLM companies. Natura though seems to have good quality products to sell, and since people are starting to be more and more interested in products with natural ingredients, someone could easily find people to sell them. However, I would like to know your opinion too. Would you sign up for MLM marketing? Or you prefer other ways of marketing?

    • Hello there,

      Hmm, another proof that MLM companies have hard times.
      I think such companies as Natura are making up for the lack of trust by diversifying into natural products which they know is a fad nowadays.
      I would you sign up for
      MLM products for personal use but not for marketing? I prefer affiliate marketing with Wealthy Affiliate. And you?


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