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List of All about internet marketing

What is internet marketing?

Internet marketing refers to the form of advertising and marketing that serves consumers promotional marketing messages via the Internet. It is also known as Internet advertising, online advertising, or online marketing.

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Online advertising often takes place between an advertiser (who provides advertisements) and a publisher (who embeds the advertisements into their website). They are often accompanied by advertising agencies (in charge of generating and placing the ad copies), an ad server (responsible for the technological delivery of the ads and the tracking of statistics), and advertising affiliates (who independently promote the advertisements against a commission).

Internet marketing and online advertising techniques are often used in association with offline (traditional) means of advertising like newspapers, magazines, radio, and television.

Delivery methods of internet marketing

Internet marketing messages are delivered through the following ways:

  1. Adware
  2. Affiliate marketing
  3. Chat advertising
  4. Content Marketing
  5. Display advertising
  6. Ecommerce
  7. Email advertising
  8. Expanding ad
  9. Floating ad
  10. Frame ad
  11. Interstitial
  12. Mobile advertising
  13. News Feed Ads
  14. Online classified advertising
  15. Online marketing platform
  16. Pop-ups/pop-unders
  17. Search engine marketing (SEM)
  18. Search engine optimization (SEO)
  19. Social media marketing
  20. Sponsored search
  21. Text ads
  22. Trick banners
  23. Web banner advertising
  24. Website marketing

Compensation methods of internet marketing

Advertisers and publishers resort to a wide range of payment calculation methods in internet marketing. Some of them are:

  1. CPC (cost per click)
  2. CPE (cost per engagement)
  3. CPM (cost per mille)
  4. CPV (cost per view)
  5. CPA (Cost Per Action) also known as Cost Per Acquisition or PPP (Pay Per Performance) advertising
  6. Fixed cost

The secrets of online marketing success

There are four ingredients to follow to have marketing success online. They are:

  1. Creating valuable relationships with your visitors
  2. Sticking to traditional copywriting techniques
  3. Content marketing
  4. Offering your readers something of value

Advantages of online marketing

Advertising online has many advantages, among which:

  1. Low cost
  2. Vast coverage
  3. Divers formats
  4. Measurable data
  5. Speed
  6. Targeted advertising
  7. Others: One can view ads anywhere on one’s mobile phone, and interact with the ad and even sign up to it. An ad viewer can buy a product or service right on the ad. They can also reply to an ad or even opt out of it. The viewer can furthermore decide what to see, when to see it and how to see it.

Concerns of online marketing

Internet marketing is not without its problems. Prominent among them are:

  1. Banner blindness
  2. Fraud on the advertiser

a. Click fraud

b. Online impression fraud

Difficulties of online marketing

  1. Ad-blocking
  2. Anti-targeting technologies
  3. Miscellaneous devices
  4. Danger of falling foul of the law

Collateral effects of online marketing

Damages not thought or wished by advertisers sometimes accompany online marketing. Some of the unwanted circumstances are:

  1. Privacy concerns
  2. Weakening of confidence in advertisers
  3. Spam

Regulation of online marketing

  1. Privacy and data collection

Meanwhile, if you want to add your voice to the discussion or suggest a facet of internet marketing you would like to know more about, just tell me in the comment box below. I will be more than happy to serve you.

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