Getting consistent “engagement” (that is, comments) on your content should go with content that you have learnt to write faster and more efficiently to rank your website.
Why Does Your Content Need Engagement or Comments?
This post is going to let you see why you should give getting consistent engagement on your website your permanent attention.
Editor’s note: This piece is based on Wealthy Affiliate’s Super Affiliate Challenge (SAC) 2019-2020 edition, second month training material, Focus 2: Comments & Engagement.
Did you know that Google uses 1,000’s of factors to determine where to rank your site within their search engine results page?
Sure, it does.
And from time to time you hear about Google’s algorithm updates. With these, Google is targeting a few of the factors which is in your interest to focus on.
- Quality and relevant content
- Thorough content (the length of your content)
- Engaging content (the one that gets interaction)
We have already learnt how to do N° 1 and 2 in the blog post How Can You Write Content Faster and More Efficiently? The best way to increase engagement on your website with an “engaging” content is what we are going to be focusing on in this article.
What is engaging content?
That is content that gets interaction and comments.
So, engagement on a website is when people interact with your content.
Why is it important?
You need engaging content because it carries a lot of weight in terms of rankings.
Why Getting Comments on Your Post is Important
Are you one of those website owners who often view blog post comments as “just other people’s voices”?
While they are other people’s voices, comments on your blog go beyond being “just”.
When you are starting out in an online business, there are many underlying benefits of blog comments to your business that may not be apparent to you.
But know that comments are going to lead to more activity on your site. They are also going to bring you a lot more trust. This will generate rankings which in turn will result in subsequent conversions.
Therefore your permanent concern should be to get consistent engagement on your website.
Now, let’s look in more detail at those FOUR key benefits you get on your website when you get comments on your blog posts.
- Comments bring more comments: You should write in such a way that the readers of your content will be encouraged to be a contributor to it. But paradoxically people are much more likely to contribute to content if it already has comments within it and especially if they sees you, the website owner, replying to those comments. In other words, by having comments on your content naturally you are going to get more comments on it. That is the reality of engagement. And this should be something that should be of high consideration for any new content you create going forward. Otherwise, all you have is a dead thread. That’s how Kyle calls a post without any sort of engagement whatsoever.
- Comments build trust. Do you remember the last time you read an article that you either engaged in yourself or truly trusted? Did it have comments? Most likely, yes. People naturally believe content that has comments and engagement within as far more trustworthy. And that’s how they will see your content or website. The content with comments within it generates even more trust when people see the website owner interacting within the comments and doing so in a helpful way.
- Comments lead to better rankings. The three big search engines (Google, Bing & Yahoo) love active content. This is especially true of content that starts out as great content, and then which gets comments. It is therefore crucial that you publish high quality content on your website. And if on top of that you get engagement and add quality comments to the mix, you are certainly going to “outrank” a lot of other sites in search.
Comments Are Relevant Website Content
Yes, comments that you receive on your blog posts are also relevant content.
Now, why are they relevant content? They have a bearing on, have reference to, or are connected to the matter in hand or being discussed.
“What if I told you that many of the pages on my sites are 50,000 words in length,” proclaims Kyle, “…all being relevant content. Would you think I was nuts?”
No, I wouldn’t.
I once read a blog post in which the website owner said that since getting lots of comments he doesn’t add so much content anymore to his blog. The comments are always updating his blog posts as well as contributing to the word count. Furthermore, they are bringing him better rankings and good business.
Kyle corroborates this assertion.
“As you create content that is engaging and as you start to accrue comments, you are building out a larger “word count,” he says. “Through time a 1000-2000 word post (without comments) could become a post that has 10,000’s of words.”
You may wonder how.
“An average comment may be 100-200 words,” Kyle says, “add your response in there of equivalent size and every time you are getting a comment you are getting 200-400 words of new content.”
With that, why wouldn’t you make getting consistent engagement on your website a permanent concern?
Besides Natural Comments, Wealthy Affiliate Members Can Get Some Using SiteComments
So, how do you get comments on your blog posts?
There are a few ways of getting comments on the posts on your website.
Fake them: One way is to fake them. Many website owners do it. But that could become very obvious to your end users. So it’s not recommended.
Use SiteComments: What Kyle recommends is to use the SiteComments platform at Wealthy Affiliate. It is your dream tool for engagement.
Find it under Websites => SiteComments in the main menu on the left.
The screenshot below shows how you can create a comment job by clicking on the “Request Comments.”
This will be seen by other people within the community who will offer you relevant comments.
As you see, you get to choose the website for which you need comments and the post on that website for which you want comments. Others are, the category of commentator you are looking for, the type of feedback you want, and how many comments you want. Finally you choose the time frame within which you want those comments.
Very elaborate interface, you would say.
Now, how do you get comments?
You pay for them.
By using credits.
How do you get the credits?
There are two ways.
You can work for credits whereby you earn 1 credit for every comment you offer within the platform on a blog post.
The other way is to pay for them, with bundles of $10 – $100 at a time of credits. This speeds up the process for you. Besides, comments that you get through SiteComments will typically be much higher quality than those that you get naturally (more on this below).
“The absolute best way to get high quality comments and ones that are relevant is through the SiteComments platform here at WA,” Kyle announces.
This platform is available only to WA Premium members. It can allow you to scale your engagement quickly. It is therefore something to consider seriously.
Click to view the video below to see why.
Get Comments naturally: Natural comments are also good, and on the positive side it is also purely disinterested. They come naturally as you get rankings and as you share your website links on social media (and importantly, encourage engagement).
As every website owner knows, until you have rankings and obtain social clout, getting quality comments can be as difficult as reaching for the stars.
But natural comments also have a downside. It is that they will come with spam and people with ulterior motives who comment on your site through other sources.
How many comments should you get on a blog post using SiteContent?
Kyle recommends that you aim to get at least 3 comments on every post that you publish on your website.
“You may want to mix it up though,” he advises, “one post you could get 2-3, the next you could get 5. Comments represent a great deal of value to your trust, authority, and overall ranking. This should not be overlooked.”
I hope you noted the last sentence. You should not overlook the importance of comments.
Be on the Lookout for Spam/Promotional Comments
Wondering what a spam comment means?
Simply content added to your post which has no bearing on, reference to, or connected to the matter in hand or being discussed.
One thing you must not overlook is that other companies and marketers will try to spam your comments with nonsense, spam comments which are sometimes completely automated by “bots” or programs. Other times fellow marketers will try to trick you into posting their promotional comments.
What are spam comments on WordPress?
Here is an example of what such a spam comment looks like:
What spammers often do is include URL’s in their comments. It is therefore recommended to strip URL’s from all comments before posting them. Also make sure not to post anything that does not make sense or is a generic “great site” sort of comment. They are absolutely of no value to your content or your website. Instead they adversely affect your website.
The rule of thumb is, if it does not offer any value to the conversation or if it could adversely impact your website, then denote it as spam or delete it.
Short, just as getting consistent engagement on your website should be your permanent concern, deleting spam comments should be even so.
Edit Comments Made On Your Posts
On the other hand, you will get good comments. Sometimes they will have grammatical mistakes or spelling errors. Can you correct these?
Yes, it is appropriate and ethical to edit such comments to fix these mistakes.
This is YOUR brand, it is your content, and you are in total control of what comments appear within the content on your website.
Not only should you edit comments with grammar or spelling mistakes, but also the formatting of the content.
“This is part of your content design,” Kyle says, “the flow of your engagement and will allow you to keep the quality and consistency high on your website.”
What you should not do is change comments to mean something completely different. You should also not take them out of context. Those are not practices worthy of a self-respecting website owner.
Insert Links into Comments Made on Your Posts
Comments should not be “just your voice on other people’s voice”. See them as a perfect opportunity for you to slip in promotions, either subtle or obvious.
As people read through your comments, often times these will help them form an opinion of you and your brand. You will thus build trust with them. And because of that if you are making recommendations to help them with their questions/problems/situations, they will heed them. And this will translate into generation of revenue for you.
For example, anytime Kyle mentions Wealthy Affiliate in a reply to a comment, he typically will drop a link to his Wealthy Affiliate review, or even directly to WA through his affiliate link. Kyle says it is an effective strategy. I will therefore recommend it to you.
See an example below:
Of course, you can also refer people to any other page on your website or drop any other link in your comments section.
You can do this through the SiteComments platform. Another place, and the usual one, is directly through the Comment management area within the back office of your website.
What You Learnt in this Post
To make getting consistent engagement on your website a permanent concern, first we saw what engagement on a website is and the best way to increase engagement on your website. Then we learnt why getting comments on your blog is important. This is because it is relevant content. After that we considered how to stop spam comments on your WordPress blog? The last thing was how to edit and insert hyperlink in comments.
The discussion of all these points have certainly touched something in you. Why don’t you let us know in the comment section below? Certainly we will comment on it, and thank you in advance.
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