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Making Money with Common Types of Affiliate Marketing Channels

Most affiliates leverage different marketing channels to make their audience remain engaged and receptive to purchase the products they promote. They are reviews, email marketing and outreach, video and social media marketing, webinars, influencers, paid search focused microsites and large media websites.

Affiliate marketing channel of pushcart, dollar bill, customers, etc.
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The real money is being made online in affiliate marketing and our number one recommendation can walk you through everything you will need to get started building your own online business. And you can start today for free!

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This blog post will be divided into two parts:

  • Common types of affiliate marketing channels, and
  • How to make money with these affiliate marketing channels

Common Types of affiliate marketing channels

We will look at 10 types:

#1: Offer engaging reviews

Smart affiliate marketers are always on the lookout for unique ways to share their affiliate links and maximize their income.

Savvy online buyers are also seeking ways and means to protect their precious identity and hard-earned money.

Why not when scam online is so high that people exercise double caution before buying things on the net. To be able to do that, they depend on word-of-mouth and reviews to make an informed decision.

To help your audience stay safe, you should devise novel and interesting ways of reviewing products and services.

Make sure to offer them (neutral) reviews before encouraging them to make the purchase, even from you.

What this strategy does is increase brand awareness and make you come across as reliable. And so you attract new customers to your affiliate marketing activities.

To be convinced about the efficacy of reviews to sell goods, check this guy who reviews Hot Wheels tracks and cars.

Seen the importance of this strategy, we have set up a reviews page on our website.

While reviews work well, the comparison of one product with a direct competitor is a special kind of review that usually does really well:

#2: Product Reviews rank well

Is your affiliate marketing blog bringing you rankings and letting you make commissions?

No?

Then stop writing the usual affiliate marketing articles. Or at least, reduce writing that kind of stuff.

Why?

That space is heavily overcrowded.

So, focus your time and energy on turning out produce and MLM reviews.

They bring easy rankings and easy commissions.

But things are not that simple.

If your reviews aren’t genuinely helpful, people will not spend their precious time reading them. They will feel it if you’re out there just to make a quick buck, and they hate that idea.

As Pat Flynn says in his affiliate marketing guide, involved affiliate marketing is the most profitable. For the fact that you can relate to the product rather than simply promoting it to make loads of money.

The question here is: How can you even credibly promote a product you haven’t used?

So, actually purchase the products and test them. This way you will know them in and out and write better about them. This is the strategy which really explains the Wirecutter’s success:

What if you’re just starting and not have money to buy products?

You will certainly have something at home you can start with.

Thus, the owner of a tech blog could create reviews on the gadgets they already own.

See evidence of the effectiveness of product reviews.

See how MLM reviews took this affiliate marketer from 0 to 2000 Traffic in 5 Months.

When you write reviews, make sure to link to the products with your
affiliate link.

#3: Email Marketing is crucial for your business

Does email marketing still work?

Is email marketing not dead?

Email marketing is a tried-and tested method of marketing products. So you must learn and start using it right from the very beginnings of your affiliate marketing business.

Maybe there are several hundred or a little above a thousand visitors coming to your blog. Most of these people may not come back to your blog again. Some may want to but if they did not bookmark it, they could forget the address or the name.

The solution is to put up a mailing list subscription on your blog for interested people to sign up to your updates.

It is then possible to have hundreds of viewers subscribed to your blog after a few months.

When you build quite a list of engaged subscribers, that will be enough customers for you to earn a full-time affiliate income.

Do this now so that you won’t later have to write something like “32 Things that I Wished I Knew When I Started Affiliate Marketing”.

Having built your email list, you can communicate with your readers whenever you wish.

Thus, you can send them new content and keep them hankering for more.

This, of course, will keep your fans engaged and lead to more affiliate clicks and sales.

There’s nothing as good for the two sides as letting your lists know of affiliate promotions:

(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)

See Also: How to Promote Affiliate Products to Your Email List


How to build an email list

To build an email list, you need to persuade visitors to your site to sign up. You can do this by offering them something valuable in return for their personal details.

But there are plenty of ways to get subscribers to sign up to your list. You can offer a free eBook, a software, an email course, a special review video, etc.

With designrr I create eBook lead magnets as easily as saying 1, 2, 3 and faster than you can recite all the letters of the alphabet.

You can find them here.

The latest I’m giving away is this one below. 198 pages long!

Would you like to have it? Click on this link

Ways to collect emails from your website visitors

Here are three dummy ways to do it:

i: Install Hello Bar

Hello Bar is tool which displays a call to action on the topside of your website where visitors cannot miss it.

(Image source: Affiliate Marketing Made Simple: A Step-by-Step Guide)

When they click on the program, the visitors are sent to the page where they can enter their email in exchange for the lead magnet.

Below is an example of Hello Bar installed on a website with a “subscribe” link on the navigation bar:

(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)

ii: Create Exit Gate

You can also use Hello Bar to create an exit gate.

This is a popup that will cover the entire screen when visitors are about to exit your site.

Then it asks for their details.

You can also use Hello Bar to redirect people to your lead magnet where you can get their email addresses.

iii: Use Sidebar Widget

Many blogs have a sidebar. Others, including mine, don’t.

If yours has one, then lucky you.

Just place your call to action there.

There are other novel ways to do this.

Ahrefs, for instance, display a slide-in box at the end of every article:

(Image source: Affiliate Marketing for Beginners: 7 Steps to Success)


Caution

When I first started building an email list, I treated subscribers as a permanently acquired property. Hardly did I suspect that once people signed up, they were not mine forever. I learnt it the hard way when they unsubscribed in droves.

So, when you have subscribers, make sure that you keep them engaged, by sending them regular updates, ideally once a week.

With my blog RSS feed embedded in my AWeber autoresponder account, every single post on my blog is automatically mailed out to my lists.

While it’s important to be in constant contact with your list, don’t go all “salesy” over them. There’s no better to lose them faster than the speed of light.

Instead, every now and then, send your subscribers a specific call to action to buy a product.

#4: Never ever neglect Video Marketing

People have different preferences for taking in information.

While some prefer the written word, others adore listening to recorded messages and much more are hinged on the audiovisual way of information dissemination.

For the affiliate marketer, video is the ideal marketing tool in the present visually-oriented and socially-connected world. No wonder YouTube has become the second largest search engine after Google.

No doubt, written reviews allow readers to judge the product they need for solving their problems. But what video reviews further do is to enable the viewer to see the details of the product and also check out its features to their satisfaction.

You must therefore make stunning videos and upload them to YouTube, Vimeo and the other video platforms.

Optimize your videos for SEO, and make sure to include affiliate links in your video description.

If you’re inserting affiliate links on your YouTube videos, don’t forget to include the affiliate disclosure in the description:

 (Image source: Affiliate Marketing for Beginners: 7 Steps to Success)

 

Image source: 10 video marketing statistics you need to know

#5: Use Social Media Marketing

Social media marketing with its various facets like line search, cloud platform, formed into an image
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 With over 4.14 billion people across the planet using social media in October 2020, equating to 53 percent of the total global population, social network is the largest market on earth.

Based on publicly available data up to 19 October 2020, 18 social media platforms have 300 million
or more monthly active users*:

  1. Facebook has 2.701 billion monthly active users.
  2. YouTube¹ has 2 billion
    monthly active users.
  3. WhatsApp has 2 billion
    monthly active users.
  4. Facebook Messenger¹ has 1.3 billion monthly active users.
  5. WeChat (inc. Weixin 微信) has 1.206 billion
    monthly active users.
  6. Instagram’s² potential advertising reach is roughly 1.16 billion.
  7. TikTok has 689 million
    monthly active users.
  8. QQ (腾讯QQ) has 648 million monthly active users.
  9. Douyin (抖音) has 600 million
    monthly active users
  10. Sina Weibo has 523 million monthly active users.
  11. QZone has 517 million
    monthly active users.
  12. Snapchat’s² potential advertising reach is roughly 433 million.
  13. Reddit has 430 million
    monthly active users.
  14. Kuaishou (快手) has 430 million
    monthly active users
  15. Pinterest has 416 million monthly active users.
  16. Telegram has 400 million monthly active users.
  17. Twitter’s² potential advertising reach is roughly 353 million.
  18. Quora has 300 million
    monthly active users.

Source: Global social media overview

Individuals, businesses, governments, and other organizations all use social media, especially Facebook and Twitter, to broadcast messages in real-time.

For affiliate marketers social media channels are also ideal because they enable you to put products in front of all sorts of audiences. It is thus essential that anyone in affiliate marketing work hard to expand their social media footprint so that they could pitch their products all over the world!

But note!

It’s true that social media platforms offer great opportunities to reach your ideal customers. But they are built primarily for social interactions and not for doing business. People on social media are also there for interactions and not for looking for things to buy.

You must therefore take the time to build relationships with people before trying to sell anything to them. When you do that they will welcome your sales moves. Any other way will put them off. And of course, that will be opportunity lost.

Visual platforms like YouTube, Instagram, Pinterest, etc., are especially indicated for promoting affiliate products. You can show your audience features of the product as well as how it works.

#6: Use live webinars to educate your audience

Let’s say you are looking for the best keyword research tool. Here are two ways to get it:

  1. Reading a review of it on a blog
  2. Seeing a live presentation of it in a webinar

Which of them will be more susceptible to make you purchase the tool?

The second, of course!

And this is what makes webinars so awesome.

They not only let you see the product in action, but the presenter is at hand to answer any questions participants have.

And then they make a live call-to-action, and often propose a reduction for all those who attended the webinar!

A tool like LeadPages or AWeber can help you create a simple landing page where people can sign up for your webinar.

Neil Patel uses Leadpages in this regard. See an example below:

(Image source: Affiliate Marketing Made Simple: A Step-by-Step Guide)

He also uses the same tool for his webinars.

People need enough time to sign up for your webinar. So, Neil suggests you promote your webinar on social media for a week in advance.

At the due date, you host a Google hangout to stream your webinar live to your audience.

(Image source: Youtube)

During the webinar you can engage with the attendees one on one, show live the product or service that you’re promoting and answer any questions they may have.

According to Affiliate Marketing Made Simple: A Step-by-Step Guide, “You can:

  • present the product’s features
  • show different use cases of the product
  • talk about its benefits and drawbacks
  • tell people your personal history with the product
  • help your audience get the most out of it

You don’t know how to host a webinar with a Google Hangout?

It takes less than 10 minutes. Check it in this video.

I usually equate the state of mind of people who attend a webinar to that of those who participate in a political rally of their favorite candidate.

They become fired up! Especially after learning all that your product can do for them.

I’ve often found myself attend webinars where the speaker announced an affiliate link or free gift at the end.

This put me in such an expectant mood that I wanted nothing more than the end!

And when that moment came, I feverishly grabbed the link to the affiliate product or to the freebie.

This came about because the product or service was a soft sell
and the acceptance of it came naturally. Why not when I’d just been convinced during the great talk about the necessity to have the product!

But it doesn’t always go that way.

I’ve attended other webinars where I gleefully took down the link to the product but still did not purchase it.

What this shows is that you don’t feel forced to buy anything.

This could be due to the fact that after taking the time to make up your mind, you saw that the purchase wasn’t really necessary. This could be because you saw no need for it or you lacked financial resources.

Generally less number of people than those who attend a webinar purchase the product.  That is why the influencer’s influencer Neil Patel advised to bore through consumers’ armor of resistance to buy.

How?

By getting your merchant to give you a special deal for your audience such as discounts or special bundles.

Merchants don’t hesitate to do this since they know you’re going to get their product in front of a couple hundred engaged people.

Such special deals have incentivized me to buy products that I’m always despondent to discover on my laptop while searching for something else.

#7: Use affiliate marketing influencers

Influencer writen in black on a white telephone screen against a white-black striped background
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An affiliate influencer is a successful affiliate marketer having powers to produce effects on their followers. Thus, they can motivate the purchasing decisions of a group of consumers.

This individual boasts an impressive following that they can direct to the products being promoted by the affiliate marketer because they listen religiously to them and also trust in their recommendations.

The influencer does this through social media posts, blog publications, and other interactions with their followers against a cut of the sales they helped to generate.

Like social media marketing, before approaching an influencer you must build up a relationship with them.

This consists in following them on social media and liking, sharing and commenting on their shares and blog posts.

This way, they get to know you so that when you approach them, they are not left wondering who you are, which may not make them accept your offer for collaboration.

#8: Use email outreach

Learn to properly use email outreach to work with other bloggers and influencers.

To gather people’s contact information, use a tool like ContactOut or Voila Norbert. Then send them personalized emails for guest blogging and other affiliate opportunities like joint ventures.

What we said at the end of the section on the above point is also valid here. Don’t contact people cold. Build relations with them first so that they get to know you.

#9: Use paid search focused microsites

In affiliate marketing you can develop and monetize microsites to make more sales. The ads are run on an influencer’s site or on the sponsored listings of a search engine.

Being sponsored ads, they are distinct and separate from the partner’s main site.

Using more focused, relevant content targeted at a specific audience, microsites generate increased conversions by means of their simple and straightforward call to action.

#10: Use large media websites

These websites produce an enormous amount of traffic, easily an audience in the millions.

An affiliate marketer can approach them to promote products and services to their massive audience using banners and contextual affiliate links.

By offering huge exposure, large media websites do really improve conversion rates which bring the affiliate unbelievable revenues.

This certainly must be what Neil Patel calls digital billboards.

Now that you have seen some common types of affiliate marketing channels, we will now turn our attention to how best to make money with them.

How to make money with affiliate marketing channels

Affiliate marketing channels like trolley, customers, megaphone, etc.