We do the Network Marketing Industry and ourselves harm when we state or even allude that it is easy. It’s not. Nor is any business for that matter.
Anyone who upholds a different view is not being truthful at all. They’re even not being helpful. And what a pity that is!
Anyone who has been seriously involved in Network Marketing knows that it requires three main ingredients: time, effort, and of course money.
What is time in NWM or any activity?
It comes down to redirecting your habits. This is not easy (habits are not easy to break) but doable. And it is important to do it because time directly impacts your efficiency.
Using your time continuing to play billiards and drinking beer every evening in a club and using it to learn something new for your job, which of them will advance your career?
Your answer is as good as mine.
Many think of NWM as a get-rich-quick scheme. No, it requires effort. And this is not too complicated because effort is entirely controllable by the individual. This ingredient is important because it directly impacts your effectiveness.
Do nothing and nothing happens. Do something and something may happens.
There is a common saying in West Africa: “No contribution, no chop.” That is, if you don’t put in money, don’t expect to partake in the feast. In business we know that no investment, no returns.
Money is self-limiting and this ingredient directly affects both efficiency and effectiveness.
Which combination is best?
You must find the best combination of the three ingredients that works for you. Nobody can tell you what that combination is because only you know what is best for you and how you can juggle the three elements.
But a good sponsor can help you find it.
Marketing your NWM business
As a new MLM affiliate, you face not only a daunting task but also competition when it comes to “advertising”.
Finding that “best combination” of time, effort, and money is a growth experience. Rarely will it just appear, like a dove pulled out of a magician’s hat.
Education which you provide yourself and the one(s) you acquire plus mentoring are important factors and hopefully a fact of life. However, “advertising” is not impossible.
To me advertising is any method you use to “reach” people. This could be the traditional newspaper or ezine ad or the simple greeting and sharing with a family member, friend, neighbor, or colleague. However, as you can be imagining already, how you “advertise” or “share” can take many forms.
Some methods are free and inexpensive and do work. It’s a matter of finding those that work for your business.
Let’s see some examples:
1. Business cards are always a good method largely ignored…and more inexpensive than one realizes: Nowadays, thanks to the computer, you can even make your own business card. Then just let them go out crazy like hot cakes…. ball games, businesses you frequent, your local Chamber Of Commerce, churches, mosques, synagogues, local events, networking meetings, restaurants (just leave 1 with your bill), stores.
As you can see, the possibilities of passing your business card out are only limited by your imagination.
2. Brochures, flyers, posters, post cards, etc. can also be done very inexpensively: Here also, you can make your own on your PC or purchase custom or ready-made templates from numerous online providers. Places like canva.com are also free but awesome online sources.
Another useful way is to strike up a joint venture with a local community provider. They print it for you and include their “advert” somewhere and you distribute.
This win-win situation of course benefits you both. The printer gets free publicity from you, you get free printing service from them, and maybe you may even influence that partner to be involved in your business.
3. Newspaper/magazine ads can be found that aren’t going to cost an arm and a leg: Local publications are a good place to start. Then you can widen out up to covering the whole national territory with time.
http://nationwidenewspapers.com is an excellent source.
There are even free classified ads services.
4. Web decals on your vehicle(s) is another inexpensive method: I have one stuck on the back windows on each of our family cars with a short “catch line” and my URL.
The cost was just about $40 each but the visibility, you will surely agree, is priceless.
5. Writing and submitting ezine articles is an excellent method: It requires writing skills, time and effort…but no money.
The benefits include increased link popularity for the URL used in your author bio or sig box (important for search engine ranking), branding, and reach (your article can “reach” more people than an ezine ad).
Plus it can go viral.
This is how: Often your article is archived by publishers and directories and so it is available when and well after it was published. Also, publishers and web masters will often republish your article when you offered it and well after you originally submitted it.
For some of my offers I’ve found College student newspapers and alumni magazines to be good performers. Try them and see for yourself.
The above are just a few examples.
Other MLM Marketing possibilities
Of course there are others: the “3 foot rule”, commenting on posts of related influential blogs, Forum participation (sig line – branding reputation), guest blog posts, leads programs, search engines, traditional ezine ads, etc.
Most of these will cost you money but all will need time and effort, which is normal.
The key to success lies in being creative and above all in sticking to what best fits your time, effort, money combination. That however is a purely personal choice.
If the dollar “cost” invested doesn’t give you the dollar “value” expected….keep trying. But don’t EVER give up. Your success may just be just a step away. Many people didn’t realize how near they were to success when they gave up. Don’t let it happen to you.
Besides…don’t put all your eggs in one basket, diversify. Use multiple advertising methods. Why limit yourself to just “one path” when many equally good ones are around to increase your chances of success?
Who to sponsor
Sponsoring people is important in NWM business.
But how should you sponsor?
Should you just sponsor those willing to waste $1,000’s advertising?
You should sponsor anyone interested in joining your business and teach them how to advertise in a manner best suited for them.
It’s important not to mislead them with false expectations or worse, pressure them into uncomfortable actions.
Lead them gently to solutions which best fit their expectations and abilities (time, effort, money).
Never forget John Milton Fogg’s priceless answer to the question……”It is simple, but it isn’t easy.”
Better imprint that on your mind, I can’t advise you enough. That’s the message, guys and gals. It’s not hard to understand…should be/is fun…..but it does take some effort. Period.
Anything good is worth fighting for. Be wary of what comes easy. It may well be hiding surprises in stock for you.
Sending any business message to prospects intended to make them believe effort is not involved or necessary in NWM….misleads people. And, from there to becoming part of the “failed or quit” statistics, happens as fast as a flash of lightning.
Because that leads to false expectations.
And false expectations make people start to think that they can simply sit on their couch with a can of cold beer and potato chips watching Oprah on TV all day….and the money will fall by itself like manna from heaven.
No, the sweet days of the Israelites in the desert are gone. And even no single religion encourages laziness.
Take it from me: Lays, Coronas, and Dr. Phil aren’t going to build your business for you.
YOU and only YOU are.
In my mind (OK…my opinion)….that’s the core of any message you send your prospects.
If you really care about your business and your success…that’s what you’ll tell them and nothing short of that.
To round up, I’ll ask you to be honest….and it will pay off.
Success may not come immediately but it eventually will.
What do YOU think about this post? Let us know in the comment box below.
You may also want to read:
Before I forget, here are some businesses to consider:
Wealthy Affiliate Training and SiteRubix Website
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Before you go
Which of the 3 requirements described here have you used in your NWM combination? Can you tell us about others we haven’t mentioned here? Thank you for your contribution.
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