Online awareness creation 1: Build your email list
This is the first part of the second major part of the online value proposition and awareness creation posts. It is about the first of the nine marketing strategies to use to create awareness for your online business to succeed. Specifically we will discuss building your email list.
If you read part 6 of the online value proposition posts, you know that we talked about keep up giving to your audience what they want since it works.
But in case you haven’t read it yet, you can click here to see it. Another link at the end will bring you back here.
- BUILD YOUR EMAIL LIST
This marketing strategy is so important that we’re going to spend a little more time on it.
WHY MUST YOU BUILD YOUR EMAIL LIST?
You’ve no doubt heard that the money is in the list. This truism alone is enough for you to start building an email list.
Email marketing can help you connect with hundreds or thousands of people. To them you can send your blog post newsletter, educational course, industry and blog news. You can also mail them survey, and info-product. You can even promote events and sales to them at the click of a button.
An email list therefore allows you to build relationships and brand recognition. It further educates your email subscribers.
This can grow your audience, increase your reputation and convert prospects into loyal customers to skyrocket your sales. All this, at a fraction of the cost of most other marketing channels.
AWeber, an email service provider estimates that for every $1 you put into email marketing your ROI (Return On Investment) is $44!
Besides, it’s easy to align your email content with social media and benefit from their huge marketing potential.
An email marketer declared that a large percentage of their earnings have come from their email marketing efforts. That’s why, as an online worker, your email list could be your biggest asset.
Yet the mere idea of building a list might scare many as it did me. But building an email list can be quick and easy if you learn how to do it.
And you can achieve all of the above if you choose a company which will offer you the right tools and support.
No design or coding experience is necessary!
Know that even a small email list is better than no email list!
So start building your list today.
HOW TO BUILD AN EMAIL LIST
You must avoid free websites.
What’s the problem with having your blog on third party free websites like Blogger.com, Wix.com, WordPress.com, and Tumblr.com?
Simply, you have no control over it.
And that means on one hand that you can’t build your email list at all. And on the other, you may not be able to do so effectively. Worse, your site can be deleted at somebody’s whim.
I had free personal and business sites on voila.fr. One day they informed me that they were discontinuing the service. And soon, I lost everything!
Although Tumblr.com allows you to build your email list, they offer you very limited customization.
As for WordPress.com, it won’t let you even host an opt-in form. Yet this is required for people to give you their details (name and email, generally) to become your subscriber.
To have your own domain isn’t a big deal. A year’s worth of domain could cost you as little as $12 and web hosting between $3 and $6 a month.
But if all you want is only to have a place to build your email list without worrying about the hassle of managing a blog or website, leadpages.com is indicated.
It enables you to build your email list effectively without paying for your own domain and hosting. The standard Leadpages product costs $25/month paid annually.
Almost every major online marketer uses it because of its cutting edge technology, analytics, ease and rapidity of use.
Collecting email subscribers begins with creating a sign up or opt-in form. Web form generators make creating this as easy as breeze.
Your form can be a pop up or lightbox (it displays over the content on your page). It can also be a form that slides in from the side of the screen on each of your blog posts.
Then you install the form on the header or sidebar of your website.
What should you write in your sign up form?
Tell your blog readers what they’ll get on signing up to receive your emails. This could be affiliate marketing training materials and blog posts.
Ask them to submit only their name and email address. Know that nobody likes furnishing too many details just to join a list.
And offer them a valuable incentive such as an e-book to get them to sign up to your email list.
Continue learning from your email services provider to advance.
It takes time and technique to build an email list.
Guest blogging is one of them. It would expand your blogger network and make you have new audiences.
Another is social marketing. Here, you include social share buttons at the end of your emails. This will enable subscribers to share your email content on social platforms like Facebook or Twitter, or forward it to their contacts.
You can also give a link to a web-hosted version of your sign up form at the end of posts. This way you can reach out to your social followers on Facebook, Twitter and LinkedIn.
Also connect your email list to your Facebook account and use Twitter cards to entice people to sign up to your email list.
Do you want to easily collect new email subscribers at events like conferences or local meetups? Then downloading a mobile email sign up form to your mobile device will help you do so.
You must use comprehensive email contents by carefully crafting your message and adapting it slightly for email just as you had done it for your blog and readers.
Send autoresponder emails to your email lists alright but do follow up with broadcast emails. Don’t neglect others like sending a blog post newsletter which could make your audience come back to your blog to engage with the content.
And at the end of every week or month, you could send out an email with a roundup of your most recent or most popular blog posts. This way, subscribers who haven’t checked your site for a time would also get your latest posts.
You could also use educational course through autoresponder email series to educate and engage your old and new fans. Even a 101-level crash course on earning online through blogging and affiliate marketing could also expand your blog’s audience.
Also send your subscribers news related to your niche. You could curate it from other sources to keep your readers up-to-date about matters dear to them.
Don’t also forget to send out updates and announcements from your blog, informing your list about a milestone in subscribers or readers that you had achieved.
Do let your subscribers know when you do things like co-hosting a webinar with another blog or company or swapping blog posts with them. Release free eBooks and invite your subscribers to sign up for them.
From time to time send your subscribers a survey in a broadcast email asking them to give you more information. This kind of insight is vital to the success of your blog and business.
You must also run an A/B split test by creating two different emails. One with your original content and the other with something different. This will let you see which one would appeal to your subscribers. Or, even check one small content tweak at a time. Things like testing the subject line of one email and using video content in another.
To successfully use email marketing requires some key email practices. Violation of these could make you be marked as spam. This could harm your reputation and affect deliverability.
The first best email practice is to set clear expectations for subscribers in your sign up forms. Things like what they will receive. And you must deliver on that promise. Otherwise you would have high unsubscribe rate.
The second is to send valuable information that they expected to receive from you.
Don’t send emails from email@example.com. Use a company-based email address but not firstname.lastname@example.org but your email@example.com to have a higher chance of getting your messages delivered. Also a person’s name is preferable to a company’s because it adds a more personalized touch and creates a better experience for subscribers.
The last key email practice is to maintain a healthy list. You do this by removing inactive subscribers from your subscriber list. Thus, you send emails only to people who really want to hear from you. These are the ones who are more likely to do business with you in the future.
Cleaning your email list will also ensure that you get really accurate analytics reports. Things like how your emails are performing. The presence of inactive subscribers will inflate the numbers and distort your data.
Thinking that it takes too much time to connect with readers via email discourages newbies. But since the money (or the value?) is in the list, this should be a form of motivation to keep you going on. Therefore devote at least 30 minutes a day to nurturing your email list.
To build your email list, you’re going to need traffic. The very BEST source of traffic will come from your blog posts!
So at the end of your posts, you should always include a link to your squeeze page to enable readers to opt-in to your email list. You can just write a simple note similar to this at the end of your post:
Hey, if you’ve read up to this point, then you’ve certainly loved this post. To get more information like this, subscribe to the newsletter for free at: [link to your squeeze page].
Hey, if you enjoyed this post, I guess you’ll love my other posts too. Sign up for the free newsletter to get news of our events and learn of all my newest posts. You can get on the list here: [link to your squeeze page].
Following just those two simple steps above will put you far ahead of the competition.
But that’s not enough.
Start applying some more advanced marketing strategies to build your list. Many of the strategies are here for selling affiliate products and for building your email list.
Meanwhile, can you go to the comment box below and tell us about building your email list? We will join in the dialogue. Thank you.
Interested in reading the whole stuff? Click here.
Click here to go to the second and third parts of the second major division of this post which is Create a Facebook Group and a Fan Page.
A special thanks to Tom Corson-Knowles, the #1 Amazon best-selling author of The Kindle Publishing Bible and Secrets of the Six-Figure Author whose teachings inspired me to write this piece.
Tom, who loves educating and inspiring other entrepreneurs to succeed and live their dreams, uses these same strategies to market his books to high sales.
Get his 10 Ways to Sell More Books pdf Free Report here. The ideas will help you sell about anything.
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