Online awareness creation 8: Blogging
This is the eighth part of the online awareness creation post. It is about the nine marketing strategies to use to create awareness for your online business to succeed. Specifically we will discuss building your email list.
If you read Part 7 of the online awareness creation post, you know that we talked about Google plus. But in case you haven’t read it yet, you can click here to see it. Another link at the end will bring you back here.
If you are only promoting affiliate products without a blog, then you have to think of creating one.
Blogging can help you sell a lot of affiliate products over time if done properly and consistently.
As said above, it is only when you have your own website that you can begin to build a list which is your greatest asset as an affiliate marketer.
However, if you are blogging already, here are a few strategies to getting the best out of it.
1) BLOG CONSISTENTLY
Blogging comes naturally to many writers who therefore churn out a blog post every month or every week. Others have to struggle with it.
Whatever your case, know that consistency is the key to blogging success. One blog post every month, every week or every day will produce remarkable results if sustained over a long period of time, say a minimum of 1 year.
This is because blogging for a few months and then falling back won’t get you out of what is called the “Google Sandbox”. And of course, you can’t achieve success if you don’t come out of that box.
What then is the Google Sandbox?
It is the term for how Google treats new websites.
When you start a blog or website, Google keeps it in the Sandbox. This is because Google does not trust new sites. This “not trustworthy status” for a new website lasts roughly from four to six months. During this period, your site will not start appearing in search results and therefore people can’t find it in search engines.
As you write more and more consistently, Google starts to trust your site more and more. Your site breaks out of the Google Sandbox and will start appearing in more search results. Then more people will find your site in search engines. Now your traffic from search engines will start to grow naturally and consistently over time.
Like everything else, it takes time, effort and commitment to turn your blog into a valuable business asset.
2) BLOGGER OUTREACH
You get into contact with an influencer to create a relationship which will enable you benefit from their audience. This is often done through guest blogging (which gets a link back to your site from theirs). This is what blogger outreach is about.
You can form relationships with three types of influencers:
- Micro-influencers: They have a smaller but highly engaged following consisting of an average of less than 100k
- Macro-influencers: They have a large following of 100k-500k with some engagement
- Mega-influencers: They have high follower numbers in the range of 500k-1 million+ and high engagement rates
So, how can you find the right bloggers to offer them your post?
First determine your needs.
Next decide which influencers to contact and reach out to those in your niche who aren’t competing with you directly.
If your brand is relatively unknown, micro-influencers might be the best for you.
Macro-influencers might be harder to pitch. But should you manage to gain their attention they can explode your outreach.
Mega-influencers of course are the hardest to pitch. Generally they collaborate with other macro-influencers who have built a relationship with them.
If you’re just beginning, your best option is to pitch to micro and maybe macro-influencers. This doesn’t mean you should stick with these types of influencers to the end. Success with them could make you win a mega-influencer.
However if you’re intent on landing a mega influencer, you must play the numbers game. This you can do by drawing up a list of 100 influencers you’d like to build a business relationship with.
By marketing to these 100 mega influencers over time, you increase your odds of winning some of them. Imagine the impact on your business if just one or two mega influencers accept to promote you!
Begin by learning a bit about the influencer you’re trying to land. At best, this should be people that you already follow.
This will enable you send them a much more individualized message. Above all, it will make you create content that will give value to their audience. This will also translate into promotion for you.
Start the outreach process by creating a spreadsheet of their names, their blog, and their social profiles.
Now, before sending them a cold email, warm up to them.
This you can do by commenting on their blog posts and following them on social media. You can also share or retweet content they’ve tweeted and tag them in your social posts. Others are replying to updates and shared content, and targeting them with brand awareness campaigns.
Then you can send your cold email.
Keep in mind that in addition to their businesses keeping them very busy, influencers receive a large amount of outreach emails. So yours need to stand out from the crowd to be noticed and given attention.
Personalizing your mail by using the influencer’s name, telling them why you’re contacting them, letting them know you’ve interacted with them in the past and why your content matters will set you apart.
Further, in your guest post proposal, the subject line should be relevant. So suggest a couple of headlines for them to have a feel for the angle of your piece.
Try to introduce yourself in the first sentence or the next.
Showing you’re familiar with their work lets the blogger know you’re serious and sincere and not just someone just out for a link.
Let them know how your piece will impact their brand so they know the benefit you’re bringing to them.
Compliment them for their work because everyone loves some praise and that could make them like you.
Mentioning that they might not want to share your content shows that you respect their authority.
Double check for grammar, spelling and other errors like punctuation. This is because first impression counts and lasts. So you might not have another opportunity to pitch them.
Add social proof (other people who have linked to you, etc.) and make sure all of your links are working correctly.
Doing all of the above is not an assurance the influencer will acknowledge your request. But don’t take the lack of a reply for a refusal to collaborate with you.
Should your correspondent not respond within a reasonable amount of time, seize other opportunities to follow up. You could for instance friend them on Facebook and message them there.
Although you must not pester influencers, you should still send a follow-up email (or two) to double check that they received your first message.
Close.io suggests sending your initial follow-up after one day (of no reply). Your second should go two days after the first. And then send your third follow-up four or five days after the second.
If the blogger replies to you, foster the relationship by thanking them for their response and help.
Next, try to cement the relationship by asking them if they could review content on your blog, or give you any piece of advice. Finally, ask them if there’s anything you can help them with.
For some influencers might want to get paid for their outreach, even if they don’t expressly say so.
If after doing all these the blogger still doesn’t reply, then it’s probably time to move on. For now, because you can still re-engage this person later or with a different message.
Whether you’re dealing with a handful of influencers or many, it is necessary to keep track of your efforts and measure the results. This will make you see if you’re meeting your goals getting your content shared). It will also let you see the results you want (increased traffic, conversions, etc.).
First track your outreach efforts in the initial spreadsheet you created when doing influencer research by noting that you’ve contacted them, and, if possible, how many emails you sent.
Now is the time to look at your metrics. They will make you see whether or not your efforts at blogger outreach are producing the desired results.
Google Analytics will enable you track your site traffic, influencers, and bounce rates.
Keyhole is handy for tracking hashtags, mentions of your brand, and other social metrics.
Salesmate, a CRM pipeline tool, will help you track and measure all of your campaigns over time.
But if you’re looking for an all-in-one tool, check Pitchbox . It does everything, from finding influencers to sending emails and tracking your outreach campaign.
In addition to gaining valuable links for your blog, use blogger outreach as a chance to start to build a true, lasting relationship with an influencer.
One useful relationship is Partnerships or Joint Ventures. Now that you know each other and your businesses, seize the opportunity to propose how a partnership could benefit all, the customer included.
You might also start a conversation with an influencer and let them know that you’re interested in buying their business, or selling yours to them.
If you feel that you could start an interesting conversation with an influencer over your shared interest or industry, please go ahead and do it. For rare are the people who don’t want more friends. Don’t forget that friends could eventually go on to help each other out in their businesses. A friendship like this could lead to consistent links and mentions.
People are too busy these days and need all the help they can get. So if you can analyze an influencer’s business or website and suggest some improvement that you could handle, I don’t know a business owner who will not jump at this opportunity and offer you the job.
3) WRITE ARTICLES FOR ARTICLE PUBLISHING SITES
Creating content or articles for free article publishing sites is a great way to create awareness in your business.
Articles you post on your blogs are great. But those you submit to other website will help you build useful external links. Besides, when you post articles in a website with high PR, it is most likely that your post will be viewed by many people and build your reputation and trust.
High PR websites have already established good readership and followers. This will translate into increased traffic to your website when readers check the resource box at the end of the article to come to your blog to read more.
But with so many free article submission sites out there, which one could you submit to for effective marketing strategy?
From a blog featuring the top 50 in 2018, here are the top 12 for you (but you may also do some Google search yourself):
Now, let’s move on to the ninth great marketing strategy: creating valuable videos.
Meanwhile, can you go to the comment box below and tell us how you find out what your target audience wants? We will join in the dialogue. Thank you.
Interested in reading the whole stuff? Click here. The ideas will help you sell about anything.
Click here to go to the ninth part of the second major division of this post which is Create Valuable Videos.
A special thanks to Tom Corson-Knowles, the #1 Amazon best-selling author of The Kindle Publishing Bible and Secrets of the Six-Figure Author whose teachings inspired me to write this piece.
Tom, who loves educating and inspiring other entrepreneurs to succeed and live their dreams, uses these same strategies to market his books to high sales.
Get his 10 Ways to Sell More Books pdf Free Report here. The ideas will help you sell about anything.
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