The Business of Content – Achieving Maximum Success Through Content Creation…
You have laid down a sound foundation for a successful business online. But one important ingredient is left. That is content. Content is what can lead to a good deal of success so this course will dwell on that side of your business.
This course will help you to develop your skills and knowledge in everything content, from the initial research process, through the content layout/architecture/structuring, creating high engagement through your content, effective techniques for boosting conversions, up to scaling your content through proper goal setting and outsourcing.
At the end of this training you will understand how to scale your business through content in the most effective and efficient way.
Online Entrepreneur Certification – The Business of Content, Level 5
Lesson 1 of 10 – Content is your business
When you take the complexity out of content and simplify the process, that can make you create more success, so please make sure that you watch this video to solidify the “clarity” of the process.
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I was watching a Neil Patel video the other day on YouTube. It is titled “The Worst SEO Advice Ever! (That You May Be Following). In that video Neil affirmed that anybody using content in their online business should use 80% of their time promoting their properties and 20% writing the content. Because he says “Content is not king, but promotion is.”
This is not the first time I’ve heard the 80/20 rule. I don’t remember when I first saw it and where.
Here is the video subtitle:
“The Worst SEO Advice Ever! (That You May Be Following) // The problem with SEO is there’s way too much noise out there and you could be picking the wrong tactic. And you know what? If I had to put a dollar against this, I would bet that you actually are picking one of the wrong tactics.”
Neil Patel is widely recognized as an SEO guru, even by his peers.
But another infIencer called Income School disagrees with him. In Neil Patel’s “Worst SEO Advice”: Let’s Talk Facts they said “We want to address the recent SEO claims made by one of YouTube’s top dogs in the industry. Neil Patel made a video called “The Worst SEO Advice Ever! (That You May Be Following).” His comments ran totally contrary to the principles we teach that have brought success to bloggers all over the world. Because of this, we want to set the record straight and discuss what we have found to be a winning SEO strategy.”
Their position is something like you should rather use 80% of your time writing and 20% promoting.
For many newbie marketers, the equation is 100% content, maybe with some promotion on social media.
Of you’re a content writer and especially content promoter, let us know in the comments box below which of the three methods you use.? And which do you think brings results?
Your personal guide to securing your future online