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Sleep Deprivation Is Quietly Draining Revenues From Brands in the Covid-19 Era

While the final tally is many months away, economists have already estimated that dealing with the Covid-19 pandemic will cost the American economy anywhere from $2 trillion to as much as $5 trillion. Experts base those figures on lost revenues: cars not bought, flights not booked, restaurant meals not eaten. But while most of the…

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