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Social networking

What is Social Networking?

Social networking is the use of internet-based social media programs to connect to friends, family, classmates, customers and clients. As such, people engage in social networking for social or business purposes or for both.

What is a Social network service or site?

A social networking service (also called a social networking site or SNS) is an online service, platform, or site whose services help its users to build social networks or social relations among themselves so that they can share ideas, activities, pictures, content, backgrounds, posts, events, interests; interact, exchange e-mail and instant messaging or build real-life connections with users in their network.

Social network sites enable individuals to create a public profile and have a list of users with whom they wish to share connections. There are a variety of social network sites and all of them incorporate new information and communication tools such as mobile connectivity, photo/video/sharing and blogging.

The social network service’s business model

Maybe what initially attracts such large numbers of people to social networking sites is that the majority of them are free to join. However some of them, such as MySpace and Facebook sell online advertising on their sites. This enables them to make money.

Their business model works because they have such a varied and large number of members. Maybe this also explains why they are free to join since a paid service wouldn’t have assured them and retained such a huge growth in membership. Also, having many users on whom deeper information is collected allows for much better targeted advertising. However businesses like Apple have criticized the Google and Facebook business models which sell members’ data for marketing revenue as treating them as product and commodity.

Another facet of the social networks service’s business model is that it is autonomous. In effect, their members act both as suppliers and consumers of content. This is in sharp contrast to a traditional business model in which the suppliers (the companies) and the consumers (the buyers) are distinctly separated. The social service’s model creates revenue through advertisements, and also subscription-based revenue when membership and content levels are high enough.

Business applications of social networking services

Better business: The integration of social networking services into business settings is having far-reaching positive impact on the world of business and work.

First, being free to join or offering very low cost memberships, social networks have signed up a vast number of people which is a fertile ground for companies looking to expand their customer bases. In this wise, the networks often act as a customer relationship management tool for companies selling products and services. Second, using banners and text ads on social networks, companies can reach their target groups. Third, being networks with worldwide reach, social networks enable companies easily reach and keep in touch with customers around the world.

Brand networking: Borrowing lessons from social networking sites, businesses and brands are creating their own high functioning sites. This new way to capitalize on social trends as a marketing tool is called brand networking. Brands use it to build their consumer relationship by connecting their consumers to the brand image on a platform where the consumers have access to relative content, elements of participation, and a ranking or score system.

Enterprise social software: The use of collaboration, file sharing and knowledge transfer is enabling social networks weave their way into the internal culture of businesses. The term employed for these increasingly adopted applications is Enterprise Social Software.

Finance applications

The use of virtual currency systems inside social networks is bringing new opportunities to global finance. Hub Culture for example operates a virtual currency Ven which serves members for their global transactions among themselves, product sales and financial trades in commodities and carbon credits.

Check before you join and post

Just as we say in real life to look before you leap, the same is true for the virtual where the rule could be to have a look at what others are doing before joining and posting on these social networks. This will let you know if a particular network can serve your interests, how people use it and how you can best benefit from it.

How Social Networking can promote you

Social networking sites are a great way to increase your circle of friends and business partners. If you have the answer to people’s queries and are able to help them, the medium will help spread your fame across the web. The secret is to share something useful and comment on other people’s ideas.

How Social Networking can promote your business

One of the most important parts of building a successful business is to have potential customers to inform about the business. Creating a community will give you the opportunity to interact with like-minded people who may be interested in learning more about your business. This helps you interact with new people who may not find your business through keyword searches and thus help in increasing traffic to your website.

Examples of Social Networking Websites

The main types of social networking services are those that have category places (such as employment history, former school year, places you have lived at or classmates), offer means to connect with friends (usually with self-description pages), and a recommendation system linked to trust.

Popular social networking sites now combine many of these categories. The biggest ones popular worldwide are based in America: Facebook, Google+, LinkedIn, Instagram, Reddit, Pinterest, Vine, Tumblr, and Twitter. Nexopia is in Canada. But the trio of Badoo, Bebo, and Vkontakte operate from Russia. Latvia has Delfi, and While The Netherlands boasts Hyves, Nasza-Klasa in Poland and Soup in Austria. Glocals is located in Switzerland but Skyrock, The Sphere, StudiVZ are in Germany. Tagged and Tuenti are available mostly in Spain but Myspace, Xanga and XING can be used in parts of Europe. South America and Central America have Hi5, Africa Mxit and Asia and the Pacific Islands are home to Cyworld, Mixi, Renren, Friendster, and Sina Weibo.

Description of the major social networking sites

Facebook: FB gives you a page called a timeline where you can say what’s on your mind in pieces as short as on Twitter or as long as you wish. Once you join and send a friend request to someone you know, they are encouraged to help you find more friends. You can see the postings of your friends on your timeline to like, share or comment on. You can upload pictures, videos, play games, etc. There are Facebook applications for reviewing books and films, areas for private messages and for real time discussions. Now, you can create a shop on Facebook and sell your products with shopify. You can also create a fan page for your business. Check my personal profile here and send me a friend request. My fan pages are here: Ets-Nouvelle-Pyramide,It’sEasyToMakeMoneyAtHome,Worksmartalways,Makeplentymoney,OnlineConglomerate

Twitter: This is one of the fastest-growing networks. You follow people you know or in whom you’re interested and they follow you in return. You can see their brief text-only messages they “tweet” and they can also see yours. So, if you tweet something interesting, your followers might “re-tweet” it, helping it to go viral. This makes you known, and the followers of your followers, and their followers’ followers, etc. might start to follow you too. This is how you build your network. Great for posting witty sayings or updates about your business. You can have up to 6 profiles. Check mine here AkoliPenoukou, SmartEasyMoney,NouveuPyramid,MakePlentyMoney,WorkSmartAlways,EConglomerate,and send me connection requests.

LinkedIn: LinkedIn is often referred to as a sort of a Facebook for business. It is a social site for professionals. LinkedIn is great for contacting and keeping in touch with work colleagues. You may only contact people who are a friend of a friend, or a friend of a friend of a friend, and so forth. Very useful for making business contacts and even for finding jobs as you can upload your CV onto it. Connect with me here.

Pinterest: Pinterest uses boards on which users post images of things of interest to them called pins. You can arrange your boards by categories such as traffic, SEO, content, etc. and pin appropriate material to them. You can connect with other users and repin their pins you find interesting. There is also Pinterest for business which is a great way to promote your business to hungry consumers on this site. Check mine here and connect with me.

Google+: Google+, with the weight of Google behind it, is catching up with competitors Facebook and Twitter. Google+ lets you put all your acquaintances in separate “circles”, so you can choose which circle to post to without the others seeing it. If you like a post of an acquaintance, you can comment, share or plus (that is, like) it. You can find what’s hot around the web and share it with your groups. Connect with me here It’s easy to make money or Make money now

Flickr: Unlike the others, Flickr offers less scope for socialising. Instead, you can upload and share any pictures with others. You can also download and sometimes use pictures on your websites, as many people put them up often without copyright restrictions. Unfortunately I’m not on Flickr yet.

Market share

According to eBizMBA Top 15 Most Popular Social Networking Sites | July 2015
The top 15 Most Popular Social Networking Sites as derived from their eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.”*#*” Denotes an estimate for sites with limited data are:

1. Facebook ——– 900,000,000
2. Twitter ——– 310,000,000
3. LinkedIn ——– 255,000,000
4. Pinterest ——– 250,000,000
5. Google+ ——– 120,000,000
6. Tumblr ——– 110,000,000
7. Instagram ——– 100,000,000
8. VK ——– 80,000,000
9. Flickr ——– 65,000,000
10. Vine ——– 42,000,000
11. Meetup ——– 40,000,000
12. Tagged ——– 38,000,000
13. ——– 37,000,000
14. MeetMe ——– 15,500,000
15. ClassMates ——– 15,000,000

This is just the beginning of social media on this website. I will be writing more about matters treated cursorily here and about others not handled at all. Meanwhile, if you want to add your voice to the discussion or suggest a facet of social media you would like to know more about, just tell me in the comment box below or contact me on my Wealthy Affiliate Profile. I will be more than happy to serve you.

Your personal guide to securing your future online.


social media
social networks
social relations
instant messaging
Online community
brand networking
file sharing
knowledge transfer
Enterprise Social Software
virtual currency
Hub Culture

Facebook —— (in America but widely used worldwide)
—— (in America but widely used worldwide)
LinkedIn —— (in America but widely used worldwide)
Instagram —— (in America but widely used worldwide)
Reddit —— (in America but widely used worldwide)
Pinterest —— (in America but widely used worldwide)
Vine —— (in America but widely used worldwide)
Tumblr —— (in America but widely used worldwide)
Twitter —— (in America but widely used worldwide)
Nexopia —— (in Canada)
Badoo —— (in Russia)
Bebo —— (in Russia)
Vkontakte —— (in Russia)
Delfi —— (in Latvia) —— (in Latvia)
Hyves —— (in The Netherlands)
Nasza-Klasa —— (in Poland)
Soup —— (in Austria)
Glocals —— (in Switzerland)
Skyrock —— (in Germany)
The Sphere —— (in Germany)
StudiVZ —— (in Germany)
Tagged —— (mostly in Spain)
Tuenti —— (mostly in Spain)
Myspace —— (in parts of Europe)
Xanga —— (in parts of Europe)
XING —— (in parts of Europe)
Hi5 —— (in South America and Central America)
Mxit —— (in Africa)
Cyworld —— (in Asia and the Pacific Islands)
Mixi —— (in Asia and the Pacific Islands)
Renren —— (in Asia and the Pacific Islands)
Friendster —— (in Asia and the Pacific Islands)
Sina Weibo —— (in Asia and the Pacific Islands)

2 thoughts on “Social networking”

  1. Hi Akoli, Thank you for this very informative post. It has clarified some things I have been confused about concerning social networks and how they can be utilized in your business. I am still enjoying the Boot Camp lessons in Wealthy Affiliate so this is all pretty new to me. I am happy I can always count on WA members to offer help, support and information! I look forward to your next post. Best Wishes, Sheila

    • Hi Sheila, thanks for coming over to visit. I appreciate. I’m also learning new things by researching to write these articles. I have been doing online business and running a blog for close to 4 years now, but this is the first time I’m rally getting to the bottom of things. And it’s all thanks to the the bootcamp training. Let’s continue learning and all these things would soon become pretty familiar. Thanks.



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