Step Four: Formulate a USP
What can make someone decide to buy from one affiliate instead of from another promoting the same product?
It must be something special, something unique, something fabulous that separates your offer from the others.
This is what we call the USP, or Unique Selling Proposition.
Definition of USP
The principle is that your personal addition to the offer makes it more attractive, and will naturally make you stand out amongst your competitors. Everybody is looking for value these days. So people will grab your offer.
Unique Selling Proposition Example
Take for example an offer of an eBook on secrets to affiliate marketing success. Thousands of affiliates are promoting it. The eBook sells for $30, with a 50% commission which comes to $15 per sale.
What can you use to make your Offer Irresistible?
The more popular and potent USP strategies are bonuses and discounts.
Bonuses: Add other products that you would like to give away to people who order through you.
Announce it at the beginning of your offer so that it is eye-catching.
Where can you get Bonuses from?
Sources of bonuses to use for your USP include:
• Products you created yourself: check resources online on information creation and Jimmy D. Brown and Ryan Deiss’ Products in the Rough Volumes I and II
Check Designrr for making eBooks.
• Products others created for you: These are products a freelancer has created for you, with all the rights accruing to you. See 50 Tips for Dealing with Freelance Writers – Writers-Editors Network
• Products you acquired with their master resale rights or private label rights: For information about the different kinds of rights, consult All Rights Explained, the definitive tome for such a subject.
• Joint ventures: Refer to the link below for a comprehensive discussion on the matter. Why Partners Need Complementary Strengths
Discounts: In affiliate marketing, if you offer the products you are selling at a lower price, then you’d win over more prospects.
But since the price of the product has been set by the affiliate program or affiliate network, how then can you offer discounts?
Where will your Discounts come from?
You can offer your prospects discounts from your commissions.
Affiliate merchants are aware of this sales strategy and willingly cooperate with affiliates to implement it.
But should the merchant not feel comfortable with this, you can rather offer your prospects a part of your commission as a rebate.
Another way is to offer discounts for future purchases. Hopefully by the time your customer orders again, you would have received your commissions to give them the part promised.
You can emphasize the word “Unique” in Unique Selling Proposition.
So, add your OWN personal touch to your offers to make them unique and special. This way, you’d capture the interest of your targeted customers, and reap affiliate marketing success.
It’s possible I haven’t covered everything here. If there’s something missing you’d want to add, simply scroll down to the comment box and let the world know! Thanks for your contribution.
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Want to read the whole piece? Click 7 Easy Steps to Affiliate Marketing Success – Step IV