Summary of 7 Easy Steps to Affiliate Marketing Success – Step V: Create a Viral Product
Step Five: Create a Viral Product
What’s a viral product?
A viral product is a digital product of inestimable value. This can be a timely eBook, a special report or a software program.
For the first two, your affiliate link should feature on the pages to promote it. For the last one, the affiliate link will appear in the user interface.
What’s the clincher?
You distribute the viral product for free.
When you receive a valuable free gift, your reaction is to share it with your closest friends, family members, and the people with whom you chat in your favorite online forum. Those people also do the same.
This way the product goes from one person to another quickly. That’s why it’s called a “viral” product… because it is “spread” quickly.
1 prospect shares it with 5 prospects.
The 5 prospects share it with 5 other prospects, thus reaching 25 prospects.
The 25 prospects share it with 5 other prospect, thus reaching 125 prospects.
And so on and so forth. By just the 6th
level, you reach 15,625 people!
So you see how quickly this can build you prospects in just a few days?
Imagine this going on for weeks, months, and even years!
Now, how do you create a digital product?
Are you good at creating software programs? Then create software programs.
Does writing come easily to you? Then write eBooks and special reports.
Do you have a flair for videos or broadcasting? Then create a downloadable video or audio product.
You can’t do any of these? Then hire a freelancer from websites like Elance, UpWork – Get more done with freelancers, Rentacoder, Hire expert freelancers for your online job and Find & Hire Talented Freelancers (View over 3,400,000 available services by category) The 15 Best Freelance Websites to Find Jobs.
See also freelancer.com, Which are the best websites to hire freelancers, These 13 Sites Make Hiring a Talented Freelance Developer Easy, Top 10 Sites for Finding Freelance Jobs in 2016, and enterpreneur.com.
Once the product is created, package it well and upload it to your website. Now all you have to do for people to find and download it is to promote it on your landing page.
For maximum success:
1. Make it CLEAR to visitors that the product is FREE to download
2. Make it CLEAR to those who downloaded the product that they can distribute it FREE to others
Distributing a viral product is part and parcel of the powerful promotional strategy known as viral marketing.
Viral marketing is the equivalent of word-of-mouth advertising in the real world. Use it to get people to talk about the product you are promoting so as to generate that much needed hype.
Here are the elements of viral marketing:
1. Viral marketing makes use of existing networks
2. The business message must be easy to seed
3. The business message must circulate naturally
4. You must have a value proposition
Let’s say you want to promote a plugin through viral marketing. You offer a free trial of your software for a certain period by using the strategies suggested in the preceding sections. This is your value proposition.
As people get exposed to your software, they’ll appreciate its worth and therefore spread the word to their circles. When their trial period expires, they will have to order the paid version. This is your contingent proposition.
From the second proposition will come the profit to cover your initial investment. Once Return of Investment (ROI) is achieved, everything else is your net profit, lots of which the exponential character of viral marketing will bring you as more and more people will try and eventually purchase the plugin.
5. You must have a contingent proposition: You carry out viral marketing to sell your goods and services which are your contingent proposition. Once your value proposition has caught the attention of your prospective clients, you must win them over to purchase your contingent proposition.
6. You should provide benefits for the participants: If there is one characteristic of viral marketing campaigns, it is the unwavering use of the word “free.”
Do you wish to master this powerful form of advertising? Check Jimmy D. Brown’s Viral Ebook Brainstorm. It is an excellent piece of work that will serve as the viral marketing bible for many generations.
It’s possible I haven’t covered everything here. If there’s something missing you’d want to add, simply scroll down to the comment box and let the world know! Thanks for your contribution.
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