Summary of All About Keywords – Part X: Getting real creative with keywords
Success in Pay-per-Click (PPC) ads depends, first, on your choice of keywords. If you use those that attract people searching for something, if you are helpful, build trust, and tie in a relevant promotion to a product (in this case, Wealthy Affiliate), then you have the formula for success.
The audience for Wealthy Affiliate is so large because its services can benefit virtually everyone.
To capture this huge audience, Wealthy Affiliate’s affiliates’ approach to keywords should not be “who is looking for something like Wealthy Affiliate”, but “who can benefit from Wealthy Affiliate”.
Use the following phrase to enlarge your campaign:
Someone searching ____________ can BENEFIT from Wealthy Affiliate
Replace the ______ with whatever and you would come up with a PPC campaign to successfully promote WA.
N.B.: All hinges on the flow of relevance, right from the choice of the initial keyword up to the page you send people to as well as the promotion.
Imagine: Someone types “how to make money online from home free” into the Bing search engine window and your ad shows up within the sponsored ads as:
Looking to make money online from home free?
Learn the 3 Simple Steps it Takes to Make Money Online from Home Free.
If this drives them to a page that shows them how they can make money online from home free through marketing, SEO strategies, creating a website…all coupled with a platform (Wealthy Affiliate) where they can learn to do these, you will convert very well.
This is true for any keyword. So, depending on how marketing savvy you are, you can take seemingly irrelevant keywords and use them as very lucrative money makers for your Wealthy Affiliate campaigns.
Succeeding with PPC is just a question of targeting prospects through the correct flow of relevance.
The video below is a walk-through of the process from audience, to keywords…to creating targeted landing pages (and tying in a relevant promotion of WA).
Click this link to watch the video “A successful ppc campaign breakdown – audience keywords promotion”.
Task 1: Join in on “Good PPC Keywords” Discussion
Click on this link to read the post by Kyle, the co-founder of Wealthy Affiliate “How to Find Good PPC Keywords – Don’t Do the Obvious”
PPC marketing enables you to try new things and be creative. Thus, if a keyword doesn’t work or, if a particular campaign flow isn’t so smooth, you could try another one. Even if it works, you can still refine and improve it to earn more ongoing revenue.
If you stick with PPC campaigns, you will find some real breadwinning keywords which will generate consistent leads and sales for you.
Task 2: Come up with 5 Ideas for Targeted Pages
Now you are going to come up with at least 5 “ideas” for targeted pages that you will create PPC ad groups around. Use some of the ideas in the Good Keywords blog post, but also come up with some of your own ideas using the research techniques provided.
An example of a targeted page would be the example from above:
“how to make money online from home free”
Then take these ideas, build out relevant pages for them…tying in a very relevant promotion of Wealthy Affiliate into them.
So spend some time to come up with at least 5 landing page ideas that you will use for your PPC campaign.
Task 3: Create a New Page Targeting an Audience You Find
This time you are going to create a page/post on your website that reflects one of your “ideas” for a targeted page. This could be on anything but the only thing to mind is that, relevance is what will lead to conversions.
Kyle has set-up his page. Click this link to check “How to sell your art online”.
Task 4: Create at Least 2 Ad Groups
Your last task now is to create at least two very targeted ad groups for the new landing page you have created on your site.
The focus is to target keywords that are relevant to the content on your page as in Kyle’s example ad groups that he has created for his “How to Sell Art Online” page.
Feel free to create as many ad groups as you wish for your specific page. (Remember, the more targeted groups you create, the more potential traffic). So, you can come up with 5 or 10 highly relevant ad groups.
Start your bid prices at a level comfortable to you. Kyle usually does so at between $0.30 and $0.50 once his campaign gets rolling. And then he adjust from there (based on traffic and conversions).
Have you downloaded your free list of the keywords? What do you think about it? Tell us in the comments box below.
Would you like to read the full article? Click here for All About Keywords, Part X
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