Buy traffic for your website
A sign up form with a woman in front playing a guitar for Aweber autoresponder
  • Save

Use these 3 Steps to make More Sales By Split Testing

Special offer written in red on a yellow sticker held on a board at its top left hand corner with a sellotape
  • Save

Take the most recent promotion you sent and open it up.

Do you find your subject inviting enough to make you yourself open it? Is your call to action so intriguing that you want to click it?

Good if you find both the opens and the clicks suitable. But note that these two only measure interest, which is not your end goal.

How to generate more sales leads is the reason why you are doing promotions. Yes, it’s the revenue from purchases customers make that assures your success. So the real worth of a broadcast can be measured in the number of sales it generates.

That being so, you must find out how to put the message together in a way that brings the maximum purchases. Fortunately we are going to show you 3 steps to making money using a little setup right in your AWeber account.

You don’t have one?

Click here to sign up for your 30-day free AWeber trial account 


A circular divided into 6 parts, each bearing a different color.
  • Save


Step 1: Put Sales Tracking in Place

 You must have a system in place to track the purchases your subscribers are making following each broadcast.

Sales tracking is what you need to do that.

You don’t have one set up?

Then head right over to AWeber’s Knowledge Base and follow the steps listed there.


A smiling woman talking into the microphone of a megaphone held by a man
  • Save


Step 2: Tweak Your Promotional Broadcast

Take your original broadcast design. Now you’ll have to create another version of it to see if a different version will help you sell more.                  

So, let’s see steps as to how to close more sales:

  • Your call to action.Do you find that the design really attracts one’s attention? Would using other words make it more compelling? Do you have to rather put it above the fold (the point where readers would have to scroll down to see more)?
  • Your text-to-image ratio.Experts recommend a proportion of 60% text to 40% images to shape your message while avoiding spam traps.
  • Your preheader. Do you have a whitelisting request? Is there a link to your newsletter online? What about an unsubscribe link?
  • Your format.Have you used the best layout for your content? Or maybe you should go here and try one of these options?
  • Your images and copy.Have you presented your product or service in the way your readers would better respond to? Or could you make it better?

Now let’s see the steps to more sales by split testing:


A green board bearing the writing Test in white and underlined embedded into a wooden structure
  • Save

Step 3: Split Test for the Winning Design

Want to know which design will bring you more sales? Then go to the broadcast split testing feature in your account. This sends each of your versions to a randomly selected, equally sized audience to make you get the most accurate results.  

When all the broadcasts have gone out, check the QuickStats for each version to keep track of sales. (To do so, you simply have to click on the subject on the Broadcast page to see how they’re doing.)

Split-test quickstats shwoing figures and graphs
  • Save

When you detect the winning version, of course you know that is the design to use for your future promotions.


A black board with the soles of a shoe and the writing in white
  • Save

Could You Follow These Steps?

Now that you know how it can help you to make more sales, does setting up sales tracking and a split test appeal to you?

If yes, what changes do you think you’ll test? Let the world know by going to the comment box below and leaving your words there.


Start Your Free Trial Today!
  • Save




You would find the pdf includes AWeber’s fill-in-the-blank email templates as an extra incentive to make getting started even easier.

Learn about email marketing and be set up for long-term success as a referral with Aweber’s guide to Growing Your Business with Email Marketing” pdf

Click here to watch the video “Create an email newsletter with Aweber”

Click here to watch the video “Email autoresponders from Aweber”

Click here to watch the video “RSS to email with Aweber”

Click here to watch the video “Manage multiple email campaigns”

Click here for Email Marketing guides/AWeber overview pdf

Click here to watch the video “Webinars/intro to AWeber’s affiliate program” 

 Click here to see “The ultimate guide to email marketing”

Click here to sign up for your 30-day free AWeber trial account 


Your personal guide to securing your future online 

Leave a Comment

Share via
Copy link
Powered by Social Snap