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WA Affiliate Bootcamp – Bing, Yahoo, & The Power of PPC (Phase 6), intro & lesson 1

Click here to go back to phase 5, intro & lesson 1

Introduction

A green board showing details of the bootcamp course, phase 6
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Course Description

This WA Affiliate Bootcamp – Bing, Yahoo, & The Power of PPC (Phase 6), intro & lesson 1 is going to be about your PPC marketing campaigns.

Google search plays such a big part in most people’s marketing efforts that they often times forget that Yahoo/Bing have 30% of the search engine market share. That is A LOT of potential traffic for all niches.

A list of the 10 lessons offered in the bootcamp course, phase 6
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The course benefits listed.
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Click this link to go to the “Bing Yahoo – the power of ppc phase 6” course page.

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Lesson 1 of 10 – An introduction to PPC on Bing ads

The current search engine market share of Bing and Yahoo are:

• Bing (17.9%)
• Yahoo (11.3%)

And, of couurse, that is the 30% we were talking about above.

Bing and Yahoo are both managed by BingAds.com, and are therefore the central management area for your PPC campaigns for the Yahoo/Bing network.

So, when you create a campaign on BingAds.com, you are advertising simultaneously on both Bing & Yahoo. This is definitely much easier and much better than managing two separate advertising accounts which was the case prior to 2009.

You would agree that this new state of affairs will make your marketing effort much easier.

This lesson will not only dwell on PPC within BingAds (Bing & Yahoo) but also teach you how to SEO your site into Bing & Yahoo, what is much more “direct” and manual than getting ranked in Google.

Click this link to watch the video “An introduction to ppc pay per click”.

Click this link to see the “An introduction to ppc on bing ads” course page.

Do you have any comments to make on this post? Then scroll down and leave them there. I’ll soon get back to you. Thanks.

Akoli
Your personal guide to securing your future online

Click here to go to lesson 2

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