Lesson 3 of 10 – Paying for traffic on Bing and Yahoo
There is no video here.
WA Affiliate Bootcamp – Bing, Yahoo, & The Power of PPC (Phase 6), lesson 4
Lesson 4 of 10 – Setting up your first PPC campaign
The secret to PPC success is Relevance.
PPC means “paid” advertising. For a successful campaign, you must earn more money from you traffic than you are paying for it.
So always start small, create a few successful and converting ad groups, and only THEN work on SCALE (building new campaigns that follow the same formula). For, if you can get ONE campaign converting well, you can get any number of campaigns to convert well.
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