Lesson 8 of 10 – Capitalizing on hidden PPC landing pages
Do you always have to worry about SEO?
No. So you can create pages in any way you want, that is, fully disregarding SEO and search engines but with the aim to get people to connect to people through relevance and promoting your product to them in a very relevant way.
Remember, you ALWAYS create content for your visitors, that is, REAL people.
Here are the differences in focus between SEO and PPC:
SEO – Content has to be thorough, unique, highly engaging, and centric on your visitors
PPC – Content has to be highly relevant
PPC does not rely on appeal to search engines. Its core focus is relevance and being relevant to your customers. You also don’t have to WAIT to get ranked. You create a page, create an ad group, and up you are in the search rankings in minutes!
To create PPC only pages, you don’t want to interfere with your rankings. Since you don’t want get ranked, you create “hidden” pages on your website.
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