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WA Affiliate Bootcamp – How to Scale Successful PPC Campaigns (PHASE 7), lesson 8

Click here to go back to lesson 5 – 7

Lesson 8 of 10 – The mathematical business model of PPC

What Makes a PPC Campaign Profitable?

Spend less than you make.

The formula for a successful (Wealthy Affiliate) campaign looks like this:

Clicks * Cost Per Click = Total Cost of Advertising
Total Cost of Advertising – Total Revenue = Profit

So in a hypothetical situation, a campaign may look like this:

100 clicks * $0.50 per click = $50

An understanding of the numbers, the metrics and the data within your PPC accounts will make you a much more proficient and successful marketer.

The following video walks you through how to “make sense” of all the PPC data.

Click this link to watch the video “How to make sense of ppc data”.

Click this link to go to the “The mathematical business model of ppc” course page.

Do you have any comments to make on this post? Then scroll down to the bottom of this page and leave them in the comments box there. We’ll get back to you soon. Thanks.

Akoli
Your personal guide to securing your future online

Click here to go to lesson 9 & 10

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