Lesson 9 of 10 – Using concise pages for ppc
PPC pages can differ from website pages created for SEO. Sometimes the impact will be far better if you create shorter, more concise pages with a view to getting people to take action on an offer or a sales pitch, (such as asking them to join Wealthy Affiliate through your website).
This is where we see the differences between Google Adwords and BingAds. While BingAds seems to be a little more flexible on rather brief pages, Google however gives the impression that it prefers longer pages, so this will come down to testing.
The video down here is a walk-through showing you how to create content that is more concise, has more intent and is created solely for the purpose of converting at a higher rate via PPC.
WA Affiliate Bootcamp – How to Scale Successful PPC Campaigns (PHASE 7), lesson 9
Lesson 10 of 10 – Creating a long-term, scalable ppc campaign
There is no video here.
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